Book picks similar to
Advertising in America: The First 200 Years by Charles A. Goodrum
business
non-fiction
history
art
Takashi Murakami
Takashi Murakami - 2007
Drawing from street culture, high art, and traditional Japanese painting, Murakami takes the contemporary art trend of mixing high and low to an unprecedented level (critics call him the new Warhol), producing original paintings and sculptures as well as mass-produced consumer objects such as toys, books, and most famously, a line of handbags for Louis Vuitton. A committed supporter and spokesperson for Japanese artists and a powerful commentator on postwar culture and society, Murakami has organized influential exhibitions of Japanese art as well as a biannual art fair in Tokyo. Murakami has positioned himself as a new type of artist for the twenty-first century: a hybrid of creator, entrepreneur, and cultural ambassador.In conjunction with the first major retrospective of his work, Murakami traces Murakami’s global impact socially, culturally, and art historically. Essays focus on Murakami’s early works, which were based on a social critique of Japan’s rampant consumerism; the development of his characters; his work with anime, fantasy; otaku culture; and his engagement with global pop culture. Representing output from original works of art to mass-produced multiples, the catalogue also considers the implications of Murakami’s working methods within the tradition of the Western avant-garde.
Profiles in Folly: History's Worst Decisions and Why They Went Wrong
Alan Axelrod - 2008
The 35 compelling and often poignant stories, which range from ancient times to today, include: The Trojan Horse; the Children’s Crusade; the sailing of the Titanic, and the false belief that it just couldn’t sink; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. As with Profiles in Audacity, the deftly drawn vignettes will pique interest, satisfy curiosity, give pleasure, and present valuable lessons. And in addition to offering the same insightful analysis of the decision-making process, Folly also includes objective post-mortems that explain what went wrong and why. These are cautionary tales—albeit with exquisite twists ranging from acerbic to horrific.
Countries And Concepts: Politics, Geography, Culture
Michael G. Roskin - 1982
Analyzing four European nations and Japan at some length and four Third World nations more briefly, this text studies the history, institutions, geography, and political culture of each to provide valuable comparative information in the course of the semester. - Updated and revised - Enables students to stay abreast of the latest events in the global-political environment. - Expanded political-geography material - Provides students with geographical insight that prepares them for globalization. Aids students preparing for the state teacher certification exams. - Insights - Includes some rational-choice perspectives, more geography, and Russia as a quasi-authoritarian system. - Improved Pedagogy includes highlighted boxes, glossary, maps and chapter-opening questions. - Nine countries represented - Extensive coverage of Great Britain, France, Germany, Russia, and Japan; more brief coverage of four Third World
The Bundled Doonesbury
G.B. Trudeau - 1998
Start with the book: a rich, oversize anthology, jam-packed with America's most provocative and pointed satire -- including 80 Sunday strips in full color. From O.J. and Mr. Butts to Whitewater and Tailgate, from Mike, Kim, and Alex's funky software start-up company to Duke and Earl's Las Vegas long shots, Trudeau tracks the fierce strangeness of end-of-century life through the ever-intertwining fortunes of his substantial cast.Bundled with this impressive tome is the Doonesbury Flashbacks CD-ROM, a complete account of all things Doonesbury over the course of the strip's first 25 years. The disc contains more than 9,000 strips, archived with every search mode imaginable -- readers can locate strips by character, topic, chronology, dialogue, or location. Contemporary newspaper headlines, articles, quotes, and factoids give useful context for the historically clueless. Other features include a digital bibliography of Doonesbury books, posters, videos, and audio recordings; a Doonesbury trivia game, complete with unctuous host (Mike) and decorative hostess (Boopsie); a Doonesbury timeline; elaborate character bios; and animation. A useful print capability lets users generate crisp refrigerator art from any strip.Thanks to this digital cornucopia you can relive the ages of Aquarius, Reagan, and O.J. through the eyes of G.B. Trudeau and his merry band of misfits.
SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
Adam Clarke - 2018
First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!
The Shepherd's Bush Murders
Nick Russell-Pavier - 2016
Jack Witney served twenty-five years in prison although he shot no one and was released on appeal, only to be murdered in his Bristol flat a few years later. John Duddy died in Parkhurst after fifteen years. But Harry Roberts, by his own admission the instigator of the crime and the most notorious, was released from prison after forty-eight years in 2015 making national front page news. What could possess an apparently rational and sane man, albeit an habitual criminal, to commit such a callous and ruthless act? What kind of a man is he? How can an ordinary person understand what he did? Should he be forgiven?50 years later, the full story for the first time.
No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
Dan S. Kennedy - 2012
Adobe InDesign CS6 Classroom in a Book
Adobe Creative Team - 2012
The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.