But as renowned historian Elaine Tyler May reveals in America and the Pill, it was women who embraced it and created change. They used the pill to challenge the authority of doctors, pharmaceutical companies, and lawmakers. They demonstrated that the pill was about much more than family planning—it offered women control over their bodies and their lives. From little-known accounts of the early years to personal testimonies from young women today, May illuminates what the pill did and did not achieve during its half century on the market.

    Strong case studies include The Body Shop, BBC, Volvo, IKEA, ABB and Glaxo.