All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

    The McGann's passionate and insightful writing evokes the raucous cast of riders, promoters, and journalists thrusting through highs and lows worthy of opera. This volume stands out as a must-read book for anyone seeking to appreciate cycling's race of races." -Peter Joffre Nye, author of The Six-Day Bicycle Races: America's Jazz Age Sport and Hearts of Lions "There are LOTS of books on the Tour de France. An increasing number of them are actually written in English. However, of those, none educates Americans about this grand spectacle�s rich past. The Tour de France has a history as fascinating and sordid as Rome�s and it is high time someone undertook to explain this to our American sensibility. Our guide for the trip is a man with a ravenous appetite for both world history and bicycle racing, just the sort of person to paint a Tour champion with the dramatic grandiosity befitting Hannibal himself." -Pat Brady, Editor, Asphalt Magazine At the dawn of the 20th Century, French newspapers used bicycle races as promotions to build readership. Until 1903 these were one-day events. Looking to deliver a coup de grace in a vicious circulation war, Henri Desgrange�editor of the Parisian sports magazine L�Auto�took the suggestion of one of his writers to organize a race that would last several days longer than anything else, like the 6-day races on the track, but on the road. That�s exactly what happened. For almost 3 weeks the riders in the first Tour de France rode over dirt roads and cobblestones in a grand circumnavigation of France. The race was an electrifying success. Held annually (suspended only during the 2 World Wars), the Tour grew longer and more complex with an ever-changing set of rules, as Desgrange kept tinkering with the Tour, looking for the perfect formula for his race. Each year a new cast of riders would assemble to contest what has now become the greatest sporting event in the world.

    'Guilty' he pronounced five times. The third most senior Catholic cleric in the world had been found guilty of sex crimes against children, bringing shame to the Church on a scale never seen before in its history. Investigative journalist Lucie Morris-Marr was the first to break the story that Cardinal George Pell was being investigated by the police. In this riveting dispatch, she recounts how the cleric was trailed by a cloud of scandal as he rose to the most senior ranks of the church in Australia, all the way to his appointment by Pope Francis to the position of treasurer in the Vatican.Despite anger and accusations, it seemed nothing could stop George Pell. Yet in 2017 he was charged by detectives, returning to Australia to face trial.Take a front row seat in court with the author as she reveals the many intriguing developments in the secret legal proceedings which the media could not report at the time. Fallen reveals the full story of the brutal battle waged by the prince of the church as he fought to clear his name, including a ferocious bid to be freed from jail. The author also shares her own compelling personal journey investigating the biggest story of her career and the frequent attacks she endured from powerful Pell supporters. This book also charts how Pell's shocking conviction plunged the Vatican into an unprecedented global crisis after decades of clergy abuse cases. It is a vitally important story that will fascinate anyone interested in the failure of the Catholic Church to address the canker in its heart.

    It feeds a whole industry of commentators, pundits and politicians who take great delight in whipping us all into a frenzy, speaking for the ‘ordinary people’. But, when ugly prejudices are being fed by professionals grown fat on the fear and fury of their consumers, it is time to stop and ask whether the faceless group of immigrants really exists – or whether it just appeals to our basest fears.In this lively polemic, James O’Brien brings some common sense back into the discussion. Some people want to be frightened. They thrive on anger and division and upset. But many people don’t, and it is they who are most let down – most insulted – by the immigration debate. We don’t need to buy into this myth. There is no such thing as ‘immigrants’. There is no ‘they’. There is only ‘we’.

    Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

    Written from the perspective of General George C. Kenney, the man in charge, the book is a candid insider’s account of how America turned the tables on the Japanese in the Pacific through a combination of strategy, tactics, and superior air technology.An entertaining read, as well as an important historical document, Air War in the Pacific features a cast of larger-than-life personalities know to WW2 buffs, from brilliant tactician ‘Big Chief’ General Douglas MacArthur to eccentric hotshot pilot Paul ‘Pappy’ Gunn.

    Her election marked a decisive break with the past and her premiership transformed not just her country, but the nature of democratic leadership. Simon Jenkins analyses this revolution from its beginnings in the turmoil of the 1970s through the social and economic changes of the 1980s. Was Thatcherism a mere medicine for an ailing economy or a complete political philosophy? And did it eventually fall victim to the dogmatism and control which made it possible? This is the story of the events, personalities, defeats and victories which will be familiar to all those who lived through them, but seen through a new lens. It is also an argument about how Thatcher’s legacy has continued down to the present. Not just John Major, but Tony Blair and Gordon Brown are her heirs and acolytes. And as the Conservative party reinvents itself as a viable political force once again, is the age of Thatcher finally over?

    The book delves into the dilemmas that face modern cricket, such as ball-tampering, race and national identity.

    

    Reporting the Troubles brings together over sixty stories from the journalists who were on the ground. This remarkable, important book spans the thirty-year conflict, from the day in 1969 that the violence erupted on Duke Street in Derry, to the Good Friday Agreement and the Omagh bomb. Contributions include: Anne Cadwallader (BBC, RTE, Reuters) on the 1983 Maze breakout, Denis Murray (former BBC Ireland Correspondent) on one of the less-remembered deaths of the Troubles that has stayed with him, John Irvine (ITV News Senior International Correspondent) on covering ten funerals in one week, Paul Faith (Press Association) on taking the famous `Chuckle Brothers' photograph of McGuinness and Paisley, Conor O'Clery (Irish Times) on Ian Paisley, Martin Bell (BBC) on working in Belfast, and staying at the Europa one of the many times it was bombed, Kate Adie (BBC) on a lesson learned from the Troubles, David McKittrick (BBC, Independent) on the peace line.

    Undocumented immigrants who man the "kill floors" of industrial slaughterhouses. Guards who patrol the wards of America's most violent and abusive prisons. In Dirty Work, Eyal Press offers a paradigm-shifting view of the moral landscape of contemporary America through the stories of people who perform society's most ethically troubling jobs. As Press shows, we are increasingly shielded and distanced from an array of morally questionable activities that other, less privileged people perform in our name.The COVID-19 pandemic has drawn unprecedented attention to the issue of "essential workers," and to the health and safety risks to which workers in prisons and slaughterhouses are exposed. But Dirty Work examines another, less familiar set of occupational hazards: psychological and emotional hardships such as stigma, shame, PTSD, and moral injury. These burdens fall disproportionately on low-income workers, undocumented immigrants, women, and people of color.Illuminating the moving, at times harrowing stories of the people doing society's dirty work, and incisively examining the structures of power and complicity that shape their lives, Press reveals fundamental truths about the moral dimensions of work, and the hidden costs of inequality in America.

    Bock

    This book is a selection of the best columns written by him over the last eleven years.The columns range from the author's perceptive portraits of politicians and celebrities to his reflections on the state of the media and the peculiarities of the English language. He also turns the gaze on himself—sharing with us his eccentricities, his foibles and anecdotes about himself and his family, including his late wife Nisha. There are also pieces here about his Doon and Cambridge days and vignettes from his travels to cities near and far.

    But are ordinary Pakistanis extremists? And what explains how Pakistanis think? Much of the current work on extremism in Pakistan tends to study extremist trends in the country from a detached position—a top-down security perspective, that renders a one-dimensional picture of what is at its heart a complex, richly textured country of 200 million people. In this book, using rigorous analysis of survey data, in-depth interviews in schools and universities in Pakistan, historical narrative reporting, and her own intuitive understanding of the country, Madiha Afzal gives the full picture of Pakistan’s relationship with extremism. The author lays out Pakistanis’ own views on terrorist groups, on jihad, on religious minorities and non-Muslims, on America, and on their place in the world. The views are not radical at first glance, but are riddled with conspiracy theories. Afzal explains how the two pillars that define the Pakistani state—Islam and a paranoia about India—have led to a regressive form of Islamization in Pakistan’s narratives, laws, and curricula. These, in turn, have shaped its citizens’ attitudes. Afzal traces this outlook to Pakistan’s unique and tortured birth. She examines the rhetoric and the strategic actions of three actors in Pakistani politics—the military, the civilian governments, and the Islamist parties—and their relationships with militant groups. She shows how regressive Pakistani laws instituted in the 1980s worsened citizen attitudes and led to vigilante and mob violence. The author also explains that the educational regime has become a vital element in shaping citizens’ thinking. How many years one attends school, whether the school is public, private, or a madrassa, and what curricula is followed all affect Pakistanis’ attitudes about terrorism and the rest of the world. In the end, Afzal suggests how this beleaguered nation—one with seemingly insurmountable problems in governance and education—can change course.

    In this surreal atmosphere created to disorient us and undermine our sense of truth, we’ve lost not only our grip on peace and democracy — but our very notion of what those words even mean.Peter Pomerantsev takes us to the front lines of the disinformation age, where he meets Twitter revolutionaries and pop-up populists, “behavioral change” salesmen, Jihadi fanboys, Identitarians, truth cops, and many others. Forty years after his dissident parents were pursued by the KGB, Pomerantsev finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia — but the answers he finds there are not what he expected.Blending reportage, family history, and intellectual adventure, This Is Not Propaganda explores how we can reimagine our politics and ourselves when reality seems to be coming apart.