But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

    And every Star Trek fan knows about Klingon, which was nothing more than a television show's attempt to create a tough-sounding language befitting a warrior race with ridged foreheads. But few people have heard of Babm, Blissymbolics, and the nearly nine hundred other invented languages that represent the hard work, high hopes, and full-blown delusions of so many misguided souls over the centuries. In In The Land of Invented Languages, author Arika Okrent tells the fascinating and highly entertaining history of man's enduring quest to build a better language. Peopled with charming eccentrics and exasperating megalomaniacs, the land of invented languages is a place where you can recite the Lord's Prayer in John Wilkins's Philosophical Language, say your wedding vows in Loglan, and read Alice's Adventures in Wonderland in Lojban. A truly original new addition to the booming category of language books, In The Land of Invented Languages will be a must-have on the shelves of all word freaks, grammar geeks, and plain old language lovers.

    After receiving a complaint from her attractive next-door neighbor about the sad state of her balcony, Chiaki gets Kondo to take her on as a client. Through a series of entertaining and insightful lessons, Kondo helps Chiaki get her home--and life--in order. This insightful, illustrated case study is perfect for people looking for a fun introduction to the KonMari Method of tidying up, as well as tried-and-true fans of Marie Kondo eager for a new way to think about what sparks joy. Featuring illustrations by award-winning manga artist Yuko Uramoto, this book also makes a great read for manga and graphic novel lovers of all ages.

    The Japanese have the pleasure of eating one of the most delicious, nutritious, and naturally satisfying cuisines in the world without denial, without guilt...and, yes, without getting fat or looking old.As a young girl living in Tokyo, Naomi Moriyama grew up in the food utopia of the world, where fresh, simple, wholesome fare is prized as one of the greatest joys of life. She also spent much time basking in that other great center of Japanese food culture: her mother Chizuko's Tokyo kitchen. Now she brings the traditional secrets of her mother's kitchen to you in a book that embodies the perfect marriage of nature and culinary wisdom-Japanese home-style cooking.If you think you've eaten Japanese food, you haven't tasted anything yet. Japanese home-style cooking isn't just about sushi and raw fish but good, old-fashioned everyday-Japanese-mom's cooking that's stood the test of time-and waistlines-for decades. Reflected in this unique way of cooking are the age-old traditional values of family and the abiding Japanese love of simplicity, nature, and good health. It's the kind of food that millions of Japanese women like Naomi eat every day to stay healthy, slim, and youthful while pursuing an energetic, successful, on-the-go lifestyle. Even better, it's fast, it's easy, and you can start with something as simple as introducing brown rice to your diet. You'll begin feeling the benefits that keep Japanese women among the youngest-looking in the world after your very next meal!If you're tired of counting calories, counting carbs, and counting on being disappointed with diets that don't work and don't satisfy, it's time to discover one of the best-kept and most delicious secrets for a healthier, slimmer, and long-living lifestyle. It's time to discover the Japanese fountain of youth....

    Now here’s the novel that started it all.Boy–bashful and not overly brave–defends girl from obnoxious drunk on a Tokyo train. Girl sends boy a thank-you pair of pricey Hermés teacups. Boy’s a geek and doesn’t know what to do next. End of story for most nerds–but this one turns to the world’s largest online message board and asks for help, so for him it’s just the beginning. This matchless love story is told through a series of Internet chat room threads.As Train Man, our hero charts his progress and unveils each new crisis–from making conversation to deciding what to wear on a date and beyond–in return, he receives advice, encouragement, warnings, and sympathy from the anonymous netizens. And Train Man discovers the secret to what makes the world go round–and proves we really do live in a universe where anything can happen.

    Whether it’s the cutting edge of film-making, revolutionizing the whisky market or competing with parents on lunchboxes, you’ll be all the better for some time spent with How to Live Japanese. With nearly 60 per cent of us living in cities, the mega-city of Tokyo, through centuries of raze and rebuild, is surely the guiding light for how we can live together amicably in an ever-urbanising world.   Not only is Japan the mother of all metropolis’ but with two thirds of the country covered in forest, there is still much respect and celebration of the natural world, with people perfectly placed to make the most of the green space around them. From the art of making tea, to going for a hike, or celebrating imperfections, there are ceremonies the Japanese have been honing for centuries that thrive alongside modern traditions and practices of well-being.   From Japanese writer, Yutaka Yazawa, this is the ultimate insider’s guide to the country of Japan, full of inspiration and insight to help you experience the very best of Japanese design, cookery, philosophy, and culture. So get outdoors, be gracious to your neighbour and start harmonizing your all too busy life. From the How To Live... series of insightful guides to some of the most intriguing cultures and locations on the planet, other books available include How To Live Icelandic, How To Live Korean and How to Live North.

    First, visit Kyoto, where you will discover 1,000 years of history from the ancient love story the Tale of Genji to the traditional tea ceremony. Then head to Tokyo to experience Japan’s cutting-edge capital, where the 21st-century kawaii culture collides with landmarks like the Kabuki-za Theater and the ImperialPalace. For a different perspective, venture outside the city to the serene towns of Tohoku, the region largely affected by the 2011 tsunami disaster. Informative, entertaining, and useful, this book is an ideal introduction for any traveler looking for a deeper understanding of Japanese culture, past and present.

    A generation of smart, highly educated young people are spending their time knitting, canning jam, baking cupcakes, gardening, and more (and blogging about it, of course), embracing the labor-intensive domestic tasks their mothers and grandmothers eagerly shrugged off. They’re questioning whether regular jobs are truly fulfilling and whether it’s okay to turn away from the ambitions of their parents’ generation.How did this happen? And what does it all mean? In Homeward Bound, acclaimed journalist Emily Matchar takes a long, hard look at both the inspiring appeal and the potential dangers of this trend she calls the New Domesticity, exploring how it could be reshaping the role of women in society and what the consequences may be for all of us.This groundbreaking reporting on the New Domesticity is guaranteed to transform our notions of women in today’s society and add a new layer to the ongoing discussion of whether women can—or should—have it all.

    Osamu Dazai’s The Setting Sun takes this milieu as its background to tell the story of the decline of a minor aristocratic family.The story is told through the eyes of Kazuko, the unmarried daughter of a widowed aristocrat. Her search for self meaning in a society devoid of use for her forms the crux of Dazai’s novel. It is a sad story, and structurally is a novel very much within the confines of the Japanese take on the novel in a way reminiscent of authors such as Nobel Prize winner Yasunari Kawabata – the social interactions are peripheral and understated, nuances must be drawn, and for readers more used to Western novelistic forms this comes across as being rather wishy-washy.Kazuko’s mother falls ill, and due to their financial circumstances they are forced to take a cottage in the countryside. Her brother, who became addicted to opium during the war is missing. When he returns, Kazuko attempts to form a liaison with the novelist Uehara. This romantic displacement only furthers to deepen her alienation from society.

    The Essential Chomsky brings together selections from his most important writings since 1959-from his groundbreaking critique of B.F. Skinner to his bestselling works Hegermony or Survival and Failed States-concerning subjects ranging from critiques of corporate media and U.S. interventionism to intellectual freedom and the political economy of human rights. With a foreword by Anthony Arnove, The Essential Chomsky is an unprecedented, comprehensive overview of Chomsky's thought.

    Love is, as everyone knows, a mysterious and all-controlling force, with vast power over our thoughts and life decisions.But is there something a bit worrisome about all this uniformity of opinion? Is this the one subject about which no disagreement will be entertained, about which one truth alone is permissible? Consider that the most powerful organized religions produce the occasional heretic; every ideology has its apostates; even sacred cows find their butchers. Except for love.Hence the necessity for a polemic against it. A polemic is designed to be the prose equivalent of a small explosive device placed under your E-Z-Boy lounger. It won't injure you (well not severely); it's just supposed to shake things up and rattle a few convictions.

    A series of meticulous investigations gradually uncovers the multi-faceted nature of a country and people who are even more extraordinary than they seem. Our journey encompasses religion, ritual, martial arts, manners, eating, drinking, hot baths, geishas, family, home, singing, wrestling, dancing, performing, clans, education, aspiration, sexes, generations, race, crime, gangs, terror, war, kindness, cruelty, money, art, imperialism, emperor, countryside, city, politics, government, law and a language that varies according to whom you are speaking. Clear-sighted, persistent, affectionate, unsentimental and honest - Alan Macfarlane shows us Japan as it has never been seen before.

    With acerbic wit and sardonic perspective, it follows the whimsical adventures of a world-weary stray kitten who comments on the follies and foibles of the people around him.A classic of Japanese literature, I Am a Cat is one of Soseki's best-known novels. Considered by many as the most significant writer in modern Japanese history, Soseki's I Am a Cat is a classic novel sure to be enjoyed for years to come.

    In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge explores why the young people she calls "Generation Me" -- those born in the 1970s, 1980s, and 1990s -- are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.Herself a member of Generation Me, Dr. Twenge uses findings from the largest intergenerational research study ever conducted -- with data from 1.3 million respondents spanning six decades -- to reveal how profoundly different today's young adults are. Here are the often shocking truths about this generation, including dramatic differences in sexual behavior, as well as controversial predictions about what the future holds for them and society as a whole. Her often humorous, eyebrow-raising stories about real people vividly bring to life the hopes and dreams, disappointments and challenges of Generation Me.GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. The collision of this generation's entitled self-focus and today's competitive marketplace will create one of the most daunting challenges of the new century. Engaging, controversial, prescriptive, funny, "Generation Me" will give Boomers new insight into their offspring, and help those in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.

    Each day he would set forth, with a pouch full of colored pencils and a sketchpad, to visit different neighborhoods. This stunning book records the city that he got to know during his adventures, a gritty, vibrant place, full of ordinary people going about their daily lives. Realistically rendered city views or posters of pop stars contrast with cartoon sketches of iconic objects or droll vignettes, like a housewife walking her pet pig and a Godzilla statue in a local park.With wit, a playful sense of humor, and the colored pencils of his kit, Florent Chavouet sets aside the question of urban ugliness or beauty and captures the Japanese essence of a great city.