Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    But it can be overwhelming to learn, even for professional photographers, graphic designers, keen amateurs, and others who already have an initial grasp of Photoshop. Acclaimed photographer Martin Evening, who wrote the best-selling previous books, 'Adobe Photoshop for Photographers', makes it easy with this new, thoroughly updated edition. * Illustrated throughout with before-and-after pictures - more than 750 professional, color illustrations!* Practical techniques and real-life assignments* Step-by-step tutorials* Keyboard shortcut reference guideIncludes FREE DVD with: * QuickTime movie tutorials for MAC and PC * Searchable tips on tools, palettes layer styles, and shortcuts * Includes images selected for you to experiment with to get you up to speed with everything in the book, including the new Photoshop CS3 features, fast! * Updated Camera Guide to help you decide which will best suit your needs, plus bonus Digital Capture chapter in printable PDF formatUncover quickly exactly what Adobe's CS3 now offers photographers. New tutorials focus on the key features introduced in CS3. You lose no time in finding out how to put your ideas to work with: * Adobe's Camera Raw 4 plug-in that can now also process TIFFs and JPEGs* New Align controls for combining HDR images; Photomerge; new Clone Stamp; Curves dialog that now incorporates Levels functionality; and improved controls for Brightness/Contrast to match raw image processing controls* The latest on Black and White adjustment, which provides all the black and white conversion tools you need for optimum monochrome conversions* A pro's scoop on choosing from among dozens of Photoshop's image adjustment methods to get the results you want* Tips on Bridge 2.0 and Lightroom - when you should use each* Top tactics for successful composite images, insider guidance on editing shadows and highlight adjustments, and lessons on how to preview and re-edit filter effects as many times as you want - without complex workaroundsGet the preeminent advice from one photographer to another as Martin completely updates you on the core aspects of working with Photoshop, digital workflow, and improving accessibility. Real-life examples, diagrams, illustrations, and step-by-step explanations ensure that you're up to speed with the next generation of digital photography in no time!Foreword by Adobe Systems' key Director of Engineering, Digital Imaging, Marc Pawliger

    Here is a complete library of dimensional modeling techniques-- the most comprehensive collection ever written. Greatly expanded to cover both basic and advanced techniques for optimizing data warehouse design, this second edition to Ralph Kimball's classic guide is more than sixty percent updated.The authors begin with fundamental design recommendations and gradually progress step-by-step through increasingly complex scenarios. Clear-cut guidelines for designing dimensional models are illustrated using real-world data warehouse case studies drawn from a variety of business application areas and industries, including:* Retail sales and e-commerce* Inventory management* Procurement* Order management* Customer relationship management (CRM)* Human resources management* Accounting* Financial services* Telecommunications and utilities* Education* Transportation* Health care and insuranceBy the end of the book, you will have mastered the full range of powerful techniques for designing dimensional databases that are easy to understand and provide fast query response. You will also learn how to create an architected framework that integrates the distributed data warehouse using standardized dimensions and facts.This book is also available as part of the Kimball's Data Warehouse Toolkit Classics Box Set (ISBN: 9780470479575) with the following 3 books:The Data Warehouse Toolkit, 2nd Edition (9780471200246)The Data Warehouse Lifecycle Toolkit, 2nd Edition (9780470149775)The Data Warehouse ETL Toolkit (9780764567575)

    Get the most out of BDD in Ruby with The RSpec Book, written by the lead developer of RSpec, David Chelimsky. You'll get started right away with RSpec 2 and Cucumber by developing a simple game, using Cucumber to express high-level requirements in language your customer understands, and RSpec to express more granular requirements that focus on the behavior of individual objects in the system. You'll learn how to use test doubles (mocks and stubs) to control the environment and focus the RSpec examples on one object at a time, and how to customize RSpec to "speak" in the language of your domain. You'll develop Rails 3 applications and use companion tools such as Webrat and Selenium to express requirements for web applications both in memory and in the browser. And you'll learn to specify Rails views, controllers, and models, each in complete isolation from the other. Whether you're developing applications, frameworks, or the libraries that power them, The RSpec Book will help you write better code, better tests, and deliver better software to happier users.

    Uniquely organized around concepts and use cases, this updated fifth edition features a reorganized section on concurrency, threading, and parallel programming—including in-depth coverage of C# 5.0’s new asynchronous functions.Shaped by more than 20 expert reviewers, including Microsoft’s Eric Lippert, Stephen Toub, Chris Burrows, and Jon Skeet, this book has all you need to stay on track with C# 5.0. It’s widely known as the definitive reference on the language.Get up to speed on C# language basics, including syntax, types, and variablesExplore advanced topics such as unsafe code and type varianceDig deep into LINQ via three chapters dedicated to the topicLearn about code contracts, dynamic programming, and parallel programmingWork with .NET features, including reflection, assemblies, memory management, security, I/O, XML, collections, networking, and native interoperability"C# 5.0 in a Nutshell is one of the few books I keep on my desk as a quick reference." —Scott Guthrie, Microsoft"Whether you’re a novice programmer or an expert who wants to improve your knowledge of modern asynchronous programming techniques, this book has the information you need to get the job done in C#." —Eric Lippert, Microsoft

    Ideal as a quick reference, Regular Expression Pocket Reference covers the regular expression APIs for Perl 5.8, Ruby (including some upcoming 1.9 features), Java, PHP, .NET and C#, Python, vi, JavaScript, and the PCRE regular expression libraries. This concise and easy-to-use reference puts a very powerful tool for manipulating text and data right at your fingertips. Composed of a mixture of symbols and text, regular expressions can be an outlet for creativity, for brilliant programming, and for the elegant solution. Regular Expression Pocket Reference offers an introduction to regular expressions, pattern matching, metacharacters, modes and constructs, and then provides separate sections for each of the language APIs, with complete regex listings including:Supported metacharacters for each language API Regular expression classes and interfaces for Ruby, Java, .NET, and C# Regular expression operators for Perl 5.8 Regular expression module objects and functions for Python Pattern-matching functions for PHP and the vi editor Pattern-matching methods and objects for JavaScript Unicode Support for each of the languages With plenty of examples and other resources, Regular Expression Pocket Reference summarizes the complex rules for performing this critical text-processing function, and presents this often-confusing topic in a friendly and well-organized format. This guide makes an ideal on-the-job companion.

    This practical "how-to" handbook, written by experienced programmer Hal Fulton, has been updated to not only explain the newest features of Ruby, but also to show how people use Ruby today, including coverage of Ruby on Rails.

    As an important contributor to the online documentation for MySQL, Paul uses his day-to-day experience answering questions users post on the MySQL mailing list to pinpoint the problems most users and administrators encounter. The principal MySQL developer, Monty Widenius, along with a network of his fellow developers, reviewed the manuscript, providing Paul with the kind of insight no one else could supply. Instead of merely giving you a general overview of MySQL, Paul teaches you how to make the most of its capabilities. Through two sample databases that run throughout the book, he gives you solutions to problems you'll likely face. He helps you integrate MySQL efficiently with third-party tools, such as PHP and Perl, enabling you to generate dynamic Web pages through database queries. He also teaches you to write programs that access MySQL databases.

    With a focus on core concepts and best practices rather than on individual languages, platforms, or technologies, Web Scalability for Startup Engineers describes how infrastructure and software architecture work together to support a scalable environment.You'll learn, step by step, how scalable systems work and how to solve common challenges. Helpful diagrams are included throughout, and real-world examples illustrate the concepts presented. Even if you have limited time and resources, you can successfully develop and deliver robust, scalable web applications with help from this practical guide.Learn the key principles of good software design required for scalable systemsBuild the front-end layer to sustain the highest levels of concurrency and request ratesDesign and develop web services, including REST-ful APIsEnable a horizontally scalable data layerImplement caching best practicesLeverage asynchronous processing, messaging, and event-driven architectureStructure, index, and store data for optimized searchExplore other aspects of scalability, such as automation, project management, and agile teams

    But you don't need to commit every XML syntax, API, or XSLT transformation to memory; you only need to know where to find it. And if it's a detail that has to do with XML or its companion standards, you'll find it--clear, concise, useful, and well-organized--in the updated third edition of XML in a Nutshell.With XML in a Nutshell beside your keyboard, you'll be able to: Quick-reference syntax rules and usage examples for the core XML technologies, including XML, DTDs, Xpath, XSLT, SAX, and DOM Develop an understanding of well-formed XML, DTDs, namespaces, Unicode, and W3C XML Schema Gain a working knowledge of key technologies used for narrative XML documents such as web pages, books, and articles technologies like XSLT, Xpath, Xlink, Xpointer, CSS, and XSL-FO Build data-intensive XML applications Understand the tools and APIs necessary to build data-intensive XML applications and process XML documents, including the event-based Simple API for XML (SAX2) and the tree-oriented Document Object Model (DOM) This powerful new edition is the comprehensive XML reference. Serious users of XML will find coverage on just about everything they need, from fundamental syntax rules, to details of DTD and XML Schema creation, to XSLT transformations, to APIs used for processing XML documents. XML in a Nutshell also covers XML 1.1, as well as updates to SAX2 and DOM Level 3 coverage. If you need explanation of how a technology works, or just need to quickly find the precise syntax for a particular piece, XML in a Nutshell puts the information at your fingertips.Simply put, XML in a Nutshell is the critical, must-have reference for any XML developer.

    Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

    That means you can't tap into the full power of Rails unless you master the Ruby language. ""Ruby for Rails,"" written by Ruby expert David Black (with a forward by David Heinemeier Hansson), helps Rails developers achieve Ruby mastery. Each chapter deepens your Ruby knowledge and shows you how it connects to Rails. You'll gain confidence working with objects and classes and learn how to leverage Ruby's elegant, expressive syntax for Rails application power. And you'll become a better Rails developer through a deep understanding of the design of Rails itself and how to take advantage of it.Newcomers to Ruby will find a Rails-oriented Ruby introduction that's easy to read and that includes dynamic programming techniques, an exploration of Ruby objects, classes, and data structures, and many neat examples of Ruby and Rails code in action. ""Ruby for Rails"": the Ruby guide for Rails developers!What's Inside Classes, modules, and objects Collection handling and filtering String and regular expression manipulation Exploration of the Rails source code Ruby dynamics Many more programming concepts and techniques!

    Written by three prominent members of the Perl community who each have several years of experience teaching Perl around the world, this edition has been updated to account for all the recent changes to the language up to Perl 5.8.Perl is the language for people who want to get work done. It started as a tool for Unix system administrators who needed something powerful for small tasks. Since then, Perl has blossomed into a full-featured programming language used for web programming, database manipulation, XML processing, and system administration--on practically all platforms--while remaining the favorite tool for the small daily tasks it was designed for. You might start using Perl because you need it, but you'll continue to use it because you love it.Informed by their years of success at teaching Perl as consultants, the authors have re-engineered the Llama to better match the pace and scope appropriate for readers getting started with Perl, while retaining the detailed discussion, thorough examples, and eclectic wit for which the Llama is famous.The book includes new exercises and solutions so you can practice what you've learned while it's still fresh in your mind. Here are just some of the topics covered:Perl variable typessubroutinesfile operationsregular expressionstext processingstrings and sortingprocess managementusing third party modulesIf you ask Perl programmers today what book they relied on most when they were learning Perl, you'll find that an overwhelming majority will point to the Llama. With good reason. Other books may teach you to program in Perl, but this book will turn you into a Perl programmer.

    Spreadsheet," is one of the liworld's leading authorities on Excel Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features Includes a valuable CD-ROM with templates and worksheets from the book Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

     Rails(TM) AntiPatterns identifies these widespread Rails code and design problems, explains why they're bad and why they happen--and shows exactly what to do instead.The book is organized into concise, modular chapters--each outlines a single common AntiPattern and offers detailed, cookbook-style code solutions that were previously difficult or impossible to find. Leading Rails developers Chad Pytel and Tammer Saleh also offer specific guidance for refactoring existing bad code or design to reflect sound object-oriented principles and established Rails best practices. With their help, developers, architects, and testers can dramatically improve new and existing applications, avoid future problems, and establish superior Rails coding standards throughout their organizations.This book will help you understand, avoid, and solve problems withModel layer code, from general object-oriented programming violations to complex SQL and excessive redundancy Domain modeling, including schema and database issues such as normalization and serialization View layer tools and conventions Controller-layer code, including RESTful code Service-related APIs, including timeouts, exceptions, backgrounding, and response codes Third-party code, including plug-ins and gems Testing, from test suites to test-driven development processes Scaling and deployment Database issues, including migrations and validations System design for "graceful degradation" in the real world