And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature. Providing conversational advice that spans multiple disciplines - from fiction to film to creative nonfiction - Matt Bird's insightful techniques allow characters to come alive and stories to reach a new level of appeal.

    Professional editor and author Elizabeth Lyon offers aspiring novelists the guidance and instruction they need to write and edit well-crafted and compelling stories that will stand out from the competition and attract the attention of agents and publishers, including:- Stand-out style techniques, from accessing an authentic voice to applying techniques of "wordsmithing" that transform prose - How to rewrite characterization for dimensionality, a universal need, and theme - Adjustment suggestions to match the prose style and structure of specific genres - Correct grammar, punctuation, spelling, and style - Strategies to strengthen story beginnings and endings - Methods for increasing plot stakes, creating movement, and adjusting pace for maximum suspense

    You know the principles, the lectures, the "expert" techniques. And you've discovered that sometimes tried-and-true just equals tired.In Robert's Rules of Writing, successful author Robert Masello stomps out status quo writing advice and delivers 101 uninhibited techniques to improve your writing that include: Burn your journal (See rule 1) Strip down to your briefs (See rule 38) Spend time gossiping (See rule 61) Buy the smoking jacket (See rule 56) Skip the Starbucks (See rule 7) De-claim! De-claim! (See rule 63) Whether you're a fiction writer, freelancer, memoirist, or screenwriter, Robert's Rules of Writing gives you the unorthodox advice to transform your writing life and get published!

    The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work, and explains what tools were used (or should have been used).

    As a child, he had to take a remedial reading and writing class because he could barely write a full sentence. One editor told him his book would never be published.And yet Bryan is now a bestselling author whose books have been read by over 100,000 people and the book the editor said would never be published has been praised publicly by the foremost experts in the field.All writers doubt their ability. But Bryan's story shows doubt doesn't have to define your writing future.

    Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). I'm still doing a lot wrong, but I've proven that:  You CAN make a living with your writing  Book marketing isn't hard if you do it right  SELL MORE BOOKS WITH LESS MARKETINGThis book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:  how to write books readers love  self-publishing without getting ripped off  how to get hundreds of book reviews  paid advertising and release strategies  pricing and pre-orders  book giveaways for rapid listbuilding  how to target your audience  viral exposure and press coverage  setting up automated funnels so you spend less time promoting  marketing hacks so good they should be illegal  and how to reach your first $1000 on Kindle  LAUNCH BIG EVEN IF YOU'RE STARTING SMALL "Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. FREE BONUS WORKBOOK This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

    Lucky for you, publishing insiders Sam Barry and Kathi Kamen Goldmark have laid out the blueprint for what you want--your book. From transforming an idea into a manuscript to finding an agent to working with an editor to marketing your book, BookPage's Author Enablers are here to assist you every step of the way. And they've brought some backup with original insight from literary superstars like Stephen King, Amy Tan, Rita Mae Brown, and more.It's everything you would ever want--and need--to know about the industry from the inside out.Praise for Write That Book Already! The Tough Love You Need To Get Published Now"This is THE book that every would-be author needs to own. It's full of incredibly practical advice about how to write and sell a book -- finding an agent, writing a proposal, dealing with an editor, boosting sales -- and on top of that, it's also probably the funniest thing every written about how to get published. Write That Book Already! is a gem." -- Scott Turow, author of Presumed Innocent and Innocent"Write That Book Already! is the perfect companion to writer's angst, brimming with wise advice for all scribes, including myself." -- Amy Tan, author of Saving Fish From Drowning

    . . . It isn’t ‘second nature,’ it is ‘first nature.’”—Declan Donnellan This immensely popular and ever-practical book on acting takes a scalpel to the heart of actors’ persistent fears, helping them to release their talent on stage. It is straightforward and unpretentious, with a spirit of artistic and personal freedom.

    This is both one man's remarkable story and an essential guide for anyone who has a celluloid story to tell and the dreams and determination to see it through.  Part production diary, part how-to manual, Rodriguez unveils how he was able to make his influential first film on only a $7,000 budget.  Also included is the appendix, 'The Ten Minute Film Course,” a tell-all on how to save thousands of dollars on film school and teach yourself the ropes of film production, directing, and screenwriting.

    Every actor can find a sitcom niche by identifying with one of these eight characters. Using past and current actors and sitcom personalities, Sedita describes in detail where these characters come from and how actors can play them truthfully. * who is normally cast as The Logical Smart One' * why do we love The Lovable Loser' * why is The Neurotic such a fun character to play' In addition, readers learn how to break down a comedy script, how to identify different types of jokes, how to deliver them with comedic precision, sitcom auditioning techniques, and how to market themselves.

    The most innovative and creative screenwriting book yet, from an author who knows first-hand what it takes to get a movie made.Based on an award-winning website hailed as "smart enough for professional screenwriters and accessible enough for aspiring screenwriters", Crafty Screenwriting is the first book not only to offer a successful screenwriter's tricks of the trade, but to explain what development executives really mean when they complain that the "dialogue is flat," or "the hero isn't likeable." Fresh, provocative, and funny, Alex Epstein diagnoses problem that other screenwriting books barely address, and answers questions they rarely ask, like "Why is it sometimes dangerous to know your characters too well before you start writing," or "Why does your script have to be so much better than the awful pictures that get made every day?" As a development executive who has accepted and rejected countless screenplays, and a produced screenwriter himself, Epstein can take you into the heart of the most important question of all: "Is this a movie?" A crucial book for anyone who has ever wondered what it takes to get their movie made.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    The notes gathered over a long career and polished to a sharp edge documented the teachings and directions that Hauser shared privately with a host of theatrical and cinematic figures, including Sir Alec Guinness, Richard Burton, Sir Ian McKellen, Dame Judi Dench, Kevin Spacey, and many others who called Hauser their director, mentor, teacher, or boss.Now, the former student has expanded and enhanced his mentor's private notes into a book-length format suitable for anyone searching for the timeless gems of the director s craft. Drawing on years of training, decades of experience, and the distilled wisdom of leading practitioners, Notes on Directing is filled with enduring good advice expressed in assertive, no-nonsense language. More than a how-to, this is a tool for directors looking to better translate the page to the stage or to the screen. With one hundred and thirty directives supported with explanatory commentary, helpful examples, and rare quotes, this deceptively slim volume has the impact of a privileged apprenticeship to a great master.Whether you are a student or a professional, a playgoer, moviegoer, or enthusiast, Notes on Directing provides a thrilling glimpse into the hidden process of creating a live, shared experience.