Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Suzanne and Lauren McGrath, a mother–daughter team, operate the popular blog Good Bones, Great Pieces. At the core of their philosophy is the belief that every home should have seven essential pieces that can live in almost any room and will always be stylish. The authors explain how to place iconic items of furniture like the love seat and the dresser and rotate them throughout the home as the style or need changes.Illustrated with photographs of homes and apartments that the McGraths have designed, as well as apartments by some iconic designers, this book is a wonderful resource, whether you are starting out with your first apartment or rethinking the design of your home.Praise for Good Bones, Great Pieces:“The mother and daughter team of Suzanne and Lauren McGrath have created an excellent and useful book for both beginners and more experienced home decorators. Making use of cherished family furniture and objects in combination with affordable and available pieces, the team encourages us all to be both carefree and careful in our creation of a comfortable and comforting home.” —Martha Stewart "A must-read for first-timers and seasoned home decorators alike." – Traditional Home “Fail-proof guides to insider sources, suggestions on how to reincarnate tired pieces of furniture, and expert weigh-ins from iconic designers like Miles Redd and Robert Couturier are the gloss on the paint.” —ArchitecturalDigest.com

    And as one of Pinterest's top influencers with over 2.4 million followers, people are taking note.Praised by design star Jonathan Adler as "a true talent with a keen eye," Will guides you through making the most of the cornerstone of your life – where you live. He starts by giving you jumping-off points for considering how to use color. Next, he arms you with the know-how needed to replicate the looks through using ten color cocktails, from soft and delicate pastel hues to bright and bold color statements.Each color scheme begins with Will sharing his personal photographs and the memories that inspired each palette. He then goes on to show how these inspirations can be used in real-life decorating via easy-to-translate examples, complete with color checklists, swatch scrapbooks, illuminating room analyses and nuggets of Will's color secrets.More than 350 brand new color photographs invite you into homes both big and small across the world. Bright Bazaar's take on color is packed with personality and heart, playful but informative, and brimming with useful decorating ideas to make any home more beautiful.

    With a legion of over a million followers, Kerby has been a source of inspiration to artists, designers, and art-lovers all over the world with his stunning art and inspirational messages like "Never Quit Drawing" and "Be Awesome Today." Now fans can glimpse the personal sketchbook of Kerby Rosanes with Sketchy Stories, a beautiful facsimile reproduction of his original sketchbook, loaded with secret doodles, elaborate sketches, and whimsical lines and detailed patterns. Interspersed with his artwork, Kerby also includes techniques, tips, inspirations, influences, and more. The ideal gift for fans of Kerby Rosanes or anyone who is ready to be creatively inspired.

    "I believe in plenty of optimism and white paint," she declared, "comfortable chairs with lights beside them, open fires on the hearth and flowers wherever they 'belong, ' mirrors and sunshine in all rooms." The rooms that Americans inhabited in the middle of the twentieth century still today owe much to de Wolfe's tastes.

    Among significant mid-century interiors, none are more celebrated yet underpublished as the homes created by architects and interior designers for themselves. This collection of newly commissioned photographs presents the most compelling homes by influential mid-century designers, such as Russel Wright, George Nakashima, Harry Bertoia, Charles and Ray Eames, and Eva Zeisel, among others. Intimate as well as revelatory, Williamson’s photographs show these creative homes as they were lived in by their designers: Walter Gropius’s historic Bauhaus home in Massachusetts; Albert Frey’s floating modernist aerie on a Palm Springs rock outcropping; Wharton Esherick’s completely handmade Pennsylvania house, from the organic handcarved staircase to the iconic furniture. Personal and breathtaking by turn—these homes are exemplary studies of domestic modernism at its warmest and most creative.

    Author Kim Leggett is the creator of City Farmhouse, an interior design business, pop-up antiquing fairs, and vintage store. She is also a legendary “picker” and favorite designer to celebrity clients (and country-style mavens) including Meg Ryan, Ralph Lauren, Sheryl Crow, and Phillip Sweet and Kimberly Schlapman of Little Big Town. In City Farmhouse Style, Leggett offers great style advice, breaking down the design vocabulary that makes for fresh country style (no matter the setting).   The popularity of farmhouse style has designers, home­owners, and fans in search of inspiration to create this look in all its rural glory. City Farmhouse Style is the first design book of its kind to focus entirely on transforming urban interiors with unfussy, welcoming, country-style decor.

    We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire you to: • Improve your creative process • Raise the quality and craft of your work • Consider the experience as much as the product • Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University’s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.

    They have captured the hearts of crafters, decorators, and plant lovers all over the world. Always popular as an outdoor plant in warm climates, succulents have found a new popularity as a try indoor plant that's easy to care for and fun to look at. Idiot's Guides: Succulents includes:+ Everything needed to select, pair, pot, and care for succulent plants. + Snapshots of 100 of the most popular varieties of succulent plants, including care, color, hardiness, pairing, and a full-color photo for each. + 16 beautiful craft projects with how-to steps and color photos, including picture frames, wreaths, terrariums, centerpieces, and bouquets. + Tips on successfully propagating new succulents from existing plants. + Extensive advice on choosing pots and unique planters, repotting succulents, and pairing varieties for maximum impact. + An index of succulents by color and height that gives readers another tool for selecting the succulents that will look.

    While Habitat walked readers through the decorating process step-by-step, Liess’s latest title takes a step beyond the basics and invites readers to incorporate the main components of her familiar design aesthetic: nature, easy living, and approachability. With evocative photos and substantive design advice, Down to Earth focuses on creating a lifestyle that inspires creativity and functionality.  Throughout the book, Liess shows readers how to incorporate six guiding principles in six unique homes: a new farmhouse, a classic American historical home, a lakeside contemporary house, a modern villa, a turn- of-the-century American Foursquare, and a cedar and glass house on a bluff. While each home has a different architectural style, fingerprints of Liess’s down-to-earth style are evident throughout.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

    In the countryside, we want to preserve nature and the landscape. In impoverished parts of the world, the necessity for sustainable and economical shelter is stronger than ever. Lifestyles and daily routines are also changing. We live in an interconnected world in which digital communication, information, and entertainment are pervasive. Yet basic human needs remain constant: a roof over our heads and somewhere to cook, eat, and sleep. Increasingly, we look for ways to occupy our habitats more ecologically, flexibly, and efficiently.Digital design tools, sustainable materials, and new prefabrication technologies have led to an explosion in innovative ideas for designing domestic spaces, particularly those in tight surroundings. All the homes in Nano House are drawn from a broad array of climatic and environmental contexts, building methods, and spatial innovations.This lively book is the perfect resource and inspiration for designers, architects, builders—for anyone looking to maximize living space with minimal environmental impact.

    By reclaiming honest materials and collectibles, large and small, all imbued with their own history, you can infuse your home with warmth, charm, and individuality. Let the experts at Country Living show you how to find and make the most of discarded treasures, such as old windows, barn doors, metal military desks, mailroom filing cabinets, factory lamps, and hand-forged iron hooks. Plus, the editors share best practices for bargain hunting and obtaining the most desirable cast-offs, such as antique beams and weathered barn wood. Stunning photos of every room, along with imaginative ideas from homeowners, will spark your creativity and give you an eye-opening perspective on the decorative potential of “trash.”

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.