The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code.

     (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

    Design patterns are time-tested solutions to recurring problems, letting the designer build programs on solutions that have already proved effective Provides developers with more than a dozen ASP.NET examples showing standard design patterns and how using them helpsbuild a richer understanding of ASP.NET architecture, as well as better ASP.NET applications Builds a solid understanding of ASP.NET architecture that can be used over and over again in many projects Covers ASP.NET code to implement many standard patterns including Model-View-Controller (MVC), ETL, Master-Master Snapshot, Master-Slave-Snapshot, Facade, Singleton, Factory, Single Access Point, Roles, Limited View, observer, page controller, common communication patterns, and more

    Starting with a conceptual model of the UML, the book progressively applies the UML to a series of increasingly complex modeling problems across a variety of application domains. This example-driven approach helps readers quickly understand and apply the UML. For more advanced developers, the book includes a learning track focused on applying the UML to advanced modeling problems. With The Unified Modeling Language User Guide, readers will: *understand what the UML is, what it is not, and why it is relevant to the development of software-intensive systems *master the vocabulary, rules, and idioms of the UML in order to speak the language effectively *learn how to apply the UML to a number of common modeling problems *see illustrations of the UMLs use interspersed with use cases for specific UML features *gain insight into the UML from the original creators of the UML

    From that first printing of that first book came a series unlike anything in the publishing world, one that is global in both geography - we have been published worldwide in some 30 languages - and in coverage. No single volume can hope to summarize what thousands of titles have meant to millions of readers over the years, and we don't claim to do that in this e-book. Rather, this e-book celebrates the breadth and depth of the For Dummies series, offering 20 chapters - in honor of our 20 years - from a list of books compiled by our global colleagues. We are confident the chapters we've included give you a representative glimpse at why - no matter what the topic - our products have meant so much to so many by Making Everything Easier. We've grouped our chapters into five main parts:Part I: Dummies Classics, offers four chapters from some of our best-loved books. There's a chapter from DOS For Dummies, the book that started it all, and chapters from two of our best-sellers: Windows 7 For Dummies and Sex For Dummies. And just for a bit of spice, we've included a chapter from French For Dummies.Part II: Daily Dose of Dummies, offers the kind of lifestyle, self-help, and business skills that our readers have come to treasure. There's one of our famous Part of Tens chapters from Cognititive Behavioural Therapy for Dummies and a chapter from Meditation For Dummies to help you get your center. Chapters from Leadership For Dummies and Marketing For Dummies help you develop new skills for the marketplace.Part III, Fun with Dummies, celebrates life and all it has to offer. We've got chapters here from The Royal Wedding For Dummies, Guitar For Dummies, Digital Photography SLR All-in-One For Dummies, Puppies for Dummies, Knitting For Dummies, and Wine For Dummies.Part IV, Get Social, highlights how we help you grow and develop new skills. Chapters here come from Facebook For Dummies, Social Media Marketing For Dummies, and Dating For Dummies.Part V, Going Global, shares the worldwide appeal of the For Dummies series. These chapters from British History For Dummies, Canadian History For Dummies, and Rugby Union For Dummies were created by our global colleagues and authors and show how the For Dummies approach applies not only to whatever the subject is at hand, but also wherever the discussion is taking place.Download and enjoy!

    TCP/IP Protocol Suite teaches students and professionals, with no prior knowledge of TCP/IP, everything they need to know about the subject. This comprehensive book uses hundreds of figures to make technical concepts easy to grasp, as well as many examples, which help tie the material to the real-world. The second edition of TCP/IP Protocol Suite has been fully updated to include all of the recent technology changes in the field. Many new chapters have been added such as one on Mobile IP, Multimedia and Internet, Network Security, and IP over ATM. Additionally, out-of-date material has been overhauled to reflect recent changes in technology.

    It’s a fulfilling and immensely economical process, one perfectly suited for our times—although, as Jones points out, cooking for one also means we can occasionally indulge ourselves in a favorite treat.Throughout, Jones is both our instructor and our mentor, suggesting basic recipes—such as tomato sauce, preserved lemons, pesto, and homemade stock—that all cooks should have on hand; teaching us how to improvise using an ingenious strategy of building meals through the week; and supplying us with a lifetime’s worth of tips and shortcuts. From Child’s advice for buying fresh meat to Beard’s challenge to beginning crêpe-makers and Lidia Bastianich’s tips for cooking perfectly sauced pasta, Jones’s book presents a wealth of acquired knowledge from our finest cooks.The Pleasures of Cooking for One is a vibrant, wise celebration of food and enjoying our own company from one of our most treasured cooking experts.

    Intended for professional development programs in introductory database management.

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    With clarity and humour he guides us to understand how we ourselves generate the clouds of anxiety, desire and anger that obscure our happiness. We learn to recognise these obscurations, how they came about and how to release and dissolve them. The innate wisdom and brilliance of the mind then naturally manifest. The title contains guidelines and practices for meditators.

    But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.You'll find out how to:Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

    Principles of Information Security, Third Edition builds on internationally recognized standards and bodies of knowledge to provide the knowledge and skills that information systems students need for their future roles as business decision-makers. Coverage includes key knowledge areas of the CISSP (Certified Information Systems Security Professional), as well as risk management, cryptography, physical security, and more. The third edition has retained the real-world examples and scenarios that made previous editions so successful, but has updated the content to reflect technology's latest capabilities and trends. With this emphasis on currency and comprehensive coverage, readers can feel confident that they are using a standards-based, content-driven resource to prepare them for their work in the field.

    Economics has things to say about AC/DC and Arthur Boyd, dating and dieting, Grange and Geelong, murder and poverty. Incentives matter, often in surprising ways, and seemingly simple everyday activities can have unexpected outcomes. Insights from behavioural economics can also help us make better decisions.If you like fresh facts and provocative ideas, this is great train and weekend reading. You'll soon see the world and the people around you in a new light.'Essential reading for the 21st century' - Karl Kruszelnicki'Economics isn't the only thing, but Andrew Leigh reminds us that it can explain almost everything.' - George Megalogenis'What do you get when you cross a politician with an economist? A captivating, charming, and nicely-written book. Who knew?' - Annabel CrabbAndrew Leigh is the federal member for Fraser, ACT. He has a PhD from Harvard, was a Professor of Economics at the Australian National University, appears regularly in the media, and is author of several books, including Battlers and Billionaires.

    Whether you have 6 months or 6 weeks to complete it, being an effective project manager can make all the difference to the end result. Absolute Beginner's Guide to Project Management can help you quickly become an effective and efficient project manager when time matters most. Through topics such as "building a project budget and schedule" to "managing vendors," this book will guide you through what works and what doesn't based on tried and true practices. Your learning will be focused on the skills and qualities of effective project managers, leadership styles and project trends, including information technology, outsourcing and virtual teams. Let Absolute Beginner's Guide to Project Management help you take your project from start to finish.

    Almost everything you've read about formatting pictures for Kindle is wrong. The advice offered by Kindle experts and even Amazon itself can give images that are tiny, blocky, noisy, or wildly inconsistent on different Kindles. Aaron Shepard, author of acclaimed books on both Kindle and print publishing, brings his years of experience in book design, webmastering, and photography to bear on a single question: How do you make pictures look great on the Kindle? He answers that question, while also providing beginners a basic course in picture editing. Along the way, he discusses how to keep Microsoft Word from sneakily degrading your pictures; how to adjust HTML code to show images at their best; how to make part of a picture transparent against colored backgrounds; how to boost the power of your cover image as a marketing tool; and how to create anything from children's books to photography books to poetry books within minutes with the Kindle Comic Creator. Nowhere else will you find such in-depth info on working with Kindle images. Whatever kind you're using -- photos, paintings, drawings, diagrams, tables, screenshots -- you'll find -Pictures on Kindle- an essential guide. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and -From Word to Kindle, - Amazon's #1 bestselling paid book on Kindle formatting. ///////////////////////////////////////////////// REVIEWS -Far and away the best resource I know for self publishers who plan to include photos or other graphics in their Kindle books. From tips on taking photos, through sizing, optimizing, and placing, this book wastes no space in giving you exactly the information you need. Highly recommended.- -- Joel Friedlander, TheBookDesigner.com -A detailed, comprehensive guide to getting the best out of your images on Kindle. From taking photos, to scanning, to optimizing, Aaron covers every possible step in making sure your images display well in Kindle format. In addition, he provides very useful explanations of the Kindle's image handling, for those of us who like to understand the reasons behind the steps. I for one will be adding this to my list of reference materials.- -- Jim Brown, JimandZetta.com (ebook services) ///////////////////////////////////////////////// CONTENTS Getting Started 1 PICTURE BASICS File Formats Resolution Color Mode Color Space 2 PICTURE SOURCES Photography Scanning 3 PICTURE EDITING Cleanup and Repair Cropping Contrast, Brightness, Tint Sizing Sharpening Transparency Lines and Letters 4 PICTURE HANDLING Positioning Pictures in Word Pictures in HTML Fixed Format 5 PICTURE PUBLISHING Submitting and Previewing Cover Images Production FAQ