The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    Fifteen chapters discuss subjects including the death system, causes of death, transition fro

    When Hollywood screenwriter Chris Easterly's wife came clean about her affair, his mind went blank. And so began the long, unimaginably difficult reconstruction of his life after marriage. Relentlessly honest and profoundly moving, 'Falling Forward' explores the emotional journey of one man's divorce, from his wife's affair to the seemingly bottomless grief that followed to his eventual healing and the realization that he would survive." -- Amazon synopsis

    The American Dream champions individualism.  But at what price?  In this timely revision of The Wilding of America, Charles Derber chronicles the latest incidents of "wilding" - extreme acts of self-interested violence and greed - that signal an eroding of the moral landscape of American society.  Despite this ever-increasing emphasis on individualism in America, Derber offers a communitarian alternative that is as inspiring as it is instructive.

    At age twenty-five, he was pursuing a postgraduate degree and seemingly in control of his life. She never imagined her high-achieving son would wind up handcuffed, dirty, and in jail.             The moving story of an African American family facing the challenge of bipolar disorder, This Fragile Life provides insight into mental disorders as well as family dynamics. Pierce-Baker traces the evolution of her son’s illness and, in looking back, realizes she mistook warning signs for typical child and teen behavior. Hospitalizations, calls in the night, alcohol and drug relapses, pleas for money, and continuous disputes, her son’s journey was long, arduous, and almost fatal. This Fragile Life weaves a fascinating story of mental illness, race, family, the drive of African Americans to succeed, and a mother’s love for her son.

    Redeeming Singleness expounds a theology of singleness that shows how the blessings of the covenant are now directly mediated to believers through Christ.Redeeming Singleness offers an in-depth examination of the redemptive history from which biblical singleness emerges. Danylak illustrates the continuity of this affirmation of singleness by showing how the Old Testament creation mandate and the New Testament kingdom mandate must both be understood in light of God's plan of redemption through spiritual rebirth in Christ.As the trend toward singleness in the church increases, the need for constructive theological reflection likewise grows. Redeeming Singleness meets this need, providing encouragement to those who are single or ministering to singles and challenging believers from all walks of life to reflect more deeply on the sufficiency of Christ.