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Craft a Creative Business: Making & Marketing a Successful Creative Business by Fiona Pullen
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Cocoa At Midnight
Kathleen Clifford - 2013
Her family lived in a tiny flat near Paddington Station and her earliest memories were of the smell of horses and the shrill whistle of steam trains. For a girl from the slums there was only really one option once school was over - a life in service. She started work on 1925 as a lowly kitchen maid in the London home of Lady Diana Spencer's family. Here she heard tales of the Earl's propensity for setting fire to himself, as well as enjoying the servant's gossip about who was sleeping with whom.The Spencers were just the first in a line of eccentric families for whom she worked during a career that lasted more than thirty earrs and took her from a London palace to remote medieval estates. But despite long hours, amorous butlers and mad employers, Kathleen always kept her sense of humour and knew how to have fun. On one occasion she was almost caught in bed with her boyfriend who had to jump out of the window and run down the drive in his underwear to escape the local bobby.
The Prince: A 52 Brilliant Ideas Interpretation (Infinite Business Classics)
Tim Phillips - 2008
This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.
Always
Sarah Jio - 2015
As they leave the restaurant, Kailey spies a thin, bearded homeless man on the sidewalk. She approaches him to offer up her bag of leftovers, and is stunned when their eyes meet, then stricken to her very core: The man is the love of her life, Cade McAllister. When Kailey met Cade ten years ago, their attraction was immediate and intense everything connected and felt "right." But it all ended suddenly, leaving Kailey devastated. Now the poor soul on the street is a faded version of her former beloved: His weathered and weary face is as handsome as Kailey remembers, but his mind has suffered in the intervening years. Over the next few weeks, Kailey helps Cade begin to piece his life together, something she initially keeps from Ryan. As she revisits her long-ago relationship, Kailey realizes that she must decide exactly what and whom she wants. Alternating between the past and the present, Always is a beautifully unfolding exploration of a woman faced with an impossible choice, a woman who discovers what she's willing to save and what she will sacrifice for true love.
Avedon: Something Personal
Norma Stevens - 2017
L. Aronson.Richard Avedon was arguably the world's most famous photographer--as artistically influential as he was commercially successful. Over six richly productive decades, he created landmark advertising campaigns, iconic fashion photographs (as the star photographer for Harper's Bazaar and then Vogue), groundbreaking books, and unforgettable portraits of everyone who was anyone. He also went on the road to find and photograph remarkable uncelebrated faces, with an eye toward constructing a grand composite picture of America.Avedon dazzled even his most dazzling subjects. He possessed a mystique so unique it was itself a kind of genius--everyone fell under his spell. But the Richard Avedon the world saw was perhaps his greatest creation: he relentlessly curated his reputation and controlled his image, managing to remain, for all his exposure, among the most private of celebrities.No one knew him better than did Norma Stevens, who for thirty years was his business partner and closest confidant. In Avedon: Something Personal--equal parts memoir, biography, and oral history, including an intimate portrait of the legendary Avedon studio--Stevens and co-author Steven M. L. Aronson masterfully trace Avedon's life from his birth to his death, in 2004, at the age of eighty-one, while at work in Texas for The New Yorker (whose first-ever staff photographer he had become in 1992).The book contains startlingly candid reminiscences by Mike Nichols, Calvin Klein, Claude Picasso, Renata Adler, Brooke Shields, David Remnick, Naomi Campbell, Twyla Tharp, Jerry Hall, Mikhail Baryshnikov, Bruce Weber, Cindy Crawford, Donatella Versace, Jann Wenner, and Isabella Rossellini, among dozens of others.Avedon: Something Personal is the confiding, compelling full story of a man who for half a century was an enormous influence on both high and popular culture, on both fashion and art--to this day he remains the only artist to have had not one but two retrospectives at the Metropolitan Museum of Art during his lifetime. Not unlike Richard Avedon's own defining portraits, the book delivers the person beneath the surface, with all his contradictions and complexities, and in all his touching humanity.
Second-Hand Dog: How to Turn Yours Into a First-Rate Pet
Carol Lea Benjamin - 1988
Pleasant Animal Shelter"Benjamin writes with love and sensitivity about caring for pets 'adopted' from a shelter."--Publishers Weekly"...a solid training program...a great book."--Job Michael Evans, Dog Fancy"Why a book like this has never before been written is beyond me. It is an invaluable guide to rehabilitating those myriad unfortunate dogs which have either never had a home or have been shuttled from one owner to another, losing confidence, trust and self-esteem every step of the way. It is an absolute must for every owner who wants his second-hand dog to regain the ability to become the warm, loving companion every dog should be."--Kenneth A. Marden, President, The American Kennel Club"...Carol Lea Benjamin has written a witty, sound and thoroughly appropriate book on the extraordinary advantages that each of us who has second-hand pets knows first-hand. If you're thinking about sharing your life with a pet or with another pet, read this book first!"--John F. Kullberg, President, ASPCA
Celebrity, Inc.: How Famous People Make Money
Jo Piazza - 2011
Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.“An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be. This book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that.”—Bonnie Fuller, President of HollywoodLife.com
The Art of Creative Thinking
Rod Judkins - 2015
Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.
My Life: Albert Einstein
General Press - 2018
This is the story of Albert Einstein who born in Germany in 1879. Despite facing countless difficulties in his life, he earned his name in the field of science and proved that what extent a person can go to chose his way. No one born as a genius—man's hard work and passion makes him a genius. CONTENTS: 1. Early Life 2. School Years 3. University Years 4. Post-University Years 5. Scientific Discoveries 6. Personal Life 7. Interesting Facts about Einstein 8. Famous Words by Albert Einstein 9. An Overview of Einstein’s Life
The Essence of Photography: Seeing and Creativity
Bruce Barnbaum - 2014
When I Woke Up: One Man's Unbreakable Spirit to Survive
Paul Evans - 2019
Then went again.He died on the operating table and lived in a parallel universe whilst fighting for his life in a coma.Became a fugitive, captured at gun point and imprisoned in a squalid Cairo jail for a crime he did not commit.As a child he battled with relentless bullies and overcame chronic dyslexia.As a man, he cheated death survived a foreign prison and built a multi-million-dollar business,Yet lost it overnight and found the strength, despite personal tragedy, to rebuild it. Again. He lives today knowing and believing that YOU can survive anything.If you want to know how to get through this thing called life – this is your manual.
Limited Liability Companies For Dummies
Jennifer Reuting - 2007
What is a limited liability company? How is an LLC different from a corporation? Should you form an LLC for your business? Limited Liability Companies For Dummies, answers all of your questions about LLCs and demystifies the formation and management of these increasingly popular business entities.
A Great Fit: My Take on Confidence, Charisma, and the Career that Suits You Best
Tom Murry - 2019
In his first book, Murry describes his decades of experience as a leader in the world of fashion along with personal advice on how he made it to the top of the profession he was destined to have—and how we can do the same in our careers.Murry gives us glimpses of well-known fashion personalities, institutions, and events, and in an easy-going, humble narrative, takes us from his childhood in Houston to the most influential runways of the world, including his travels around the globe and a stint on an oil rig as a young man. Equally important are Murry’s takeaways on what qualities he believes it takes to become a good leader and how we can use them to achieve success in any workplace. This is not a how-to, but rather a thoughtful and straightforward look at the talents and grace that allowed Murry to thrive in his chosen career. Everyone, no matter their career or stage in life—or their knowledge of or interest in the fashion world—will find this book a fun, informative, and inspirational gift from an author who wants everyone to enjoy the same success in their career that he has.
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Scott Goodson - 2012
It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
Every Man a King: A Short, Colorful History of American Populists
Chris Stirewalt - 2018
Whatever the ideological fad of the moment, American populism has always been home to a fascinating assortment of charismatic leaders, characters, kooks, cranks, and sometimes charlatans who have - with widely varying degrees of success - led the charge of ordinary folks who have gotten wise to the ways of the swamp. This attitude of skeptical resentment also makes populism a fertile field for the work of conspiracy theorists and other enthusiastic apostates from civic convention. After all, if the people in power are found to be rigging one part of the system, why not the rest? Every Man a King tells the stories of America's populist leaders, from an elderly Andrew Jackson brutally caning his would-be-assassin, to William Jennings Bryan's pre-speech routine that combined equally prodigious quantities of prayer and food, to Ross Perot's military-style campaign that made even volunteers wear badges with stars to show rank. It is a rollicking history of an American attitude that has shaped not only our current moment, but also the long struggle over who gets to define the truths we hold to be self evident.
The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project
Scott Steinberg - 2008
The world's leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public's eye, and attracting donors, in a language that everyone can understand. From books to films, albums, events and consumer products and video games, dive in to discover the new world of venture capital waiting at your fingertips. FEATURES: Best Crowdfunding Sites and Services / Full Guides: How to Start & Promote Any Project / Expert Tips and Advice / PR and Social Media Strategies / Advice from Top Creators.