Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform—voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history.  Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next.  The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead. For additional information go to:Millennial Makeover website.

    But on April 13, 1873, a small army of white ex–Confederate soldiers, enraged after attempts by freedmen to assert their new rights, killed more than sixty African Americans who had occupied a courthouse. With skill and tenacity, The Washington Post’s Charles Lane transforms this nearly forgotten incident into a riveting historical saga. Seeking justice for the slain, one brave U.S. attorney, James Beckwith, risked his life and career to investigate and punish the perpetrators—but they all went free. What followed was a series of courtroom dramas that culminated at the Supreme Court, where the justices’ verdict compromised the victories of the Civil War and left Southern blacks at the mercy of violent whites for generations. The Day Freedom Died is an electrifying piece of historical detective work that captures a gallery of characters from presidents to townspeople, and re-creates the bloody days of Reconstruction, when the often brutal struggle for equality moved from the battlefield into communities across the nation.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    In the highly litigated area of Special Education, it is imperative that professionals in the field understand the legal requirements of providing a free appropriate public education to students with disabilities. This text presents the necessary information for educators to understand the history and development of special education laws and the requirements of these laws. It provides the reader with the necessary skills to locate pertinent information in law libraries, on the Internet, and other sources to keep abreast of the constant changes and developments in the field. The second edition of The Law and Special Education, one of the top special education law books in the field, includes new information on the Individuals with Disabilities Education Act of 2004 and the No Child Left Behind Act of 2001. It has been updated with the latest information on the statutes, regulations, policy guidance, and cases on special education law.

    Melissa Stanton’s The Stay-at-Home Survival Guide is an all-encompassing, truth-telling how-to book that addresses the many practical and psychological issues facing stay-at-home moms today.How do you create time for yourself? Is there really time to do it all (feed the kids, keep them busy, clean the house, balance the checkbook, and take a shower)? How do you deal with the absence of the “professional you"?An invaluable resource for mothers, The Stay-at-Home Survival Guide includes interviews with stay-at-home moms, discussions with experts (family therapists, educators, medical specialists, career counselors), checklists to help you make the most of your time and keep you balanced, and Melissa Stanton’s own experiences leaving a career as an editor for People magazine to become a stay-at-home mom herself.

    Kennedy. Through Lincoln, crucial evidence ended up in Christopher's hands—evidence that was going to be used to facilitate a new future for America. But the U.S. government's position was clear: that evidence had to be confiscated and classified, and the truth hidden away from the public. Christopher was sent to federal prison for years under a sealed warrant and indictment. The Inheritance, Christopher's personal narrative, shares insider information from his encounters with the Russian Government, President Ronald Reagan, Donald Trump, the Clinton White House, the U.S. Justice Department, the Secret Service, and the Kennedy family themselves. It reveals the true intentions of Evelyn Lincoln and her secret promise to Robert Kennedy—and Christopher's secret promise to John F. Kennedy Jr. The Inheritance explodes with history-changing information and answers the questions Americans are still asking, while pulling them through a gauntlet of some of the worst prisons this country has to offer. This book thrillingly exposes the reality of American power, and sheds light on the dark corners of current corruption within the executive branch and the justice and prison systems.

    Among the dead, a 15-year-old girl caught in the crossfire when two heavily armed bikie gangs, the Comancheros and the Bandidos, clash. This is the true story of the Milperra massacre.

    Along the way you'll meet the 'Unsolved Squad' - the humble heroes and dedicated experts involved in collecting and connecting clues. Unsolved Australia is a chilling, thrilling and inspiring book full of drama, emotion... and hope.

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    As a young boy his best friends were Liberty and Lexington, the family dogs. Then there was Milly the puma-sized cat, Jaws the goldfish and three very 'charismatic' parrots, not to mention a whole host of weird and wonderful animals that came through the doors of his father's veterinary practice.Then came Inca, Ben's adorable black Labrador, who changed his life. Since first melting the nation's heart on Castaway, the duo have been inseparable. With Inca's help, Ben was soon charming worms and tickling trout on Countryfile, minding the big cats on Animal Park and fronting the BBC's coverage of Crufts.Ben's passion for wildlife has taken him all over the world, from the plains of Africa to the sea ice of Antarctica. He has played with penguins, been chased by bull elephant seals and tapirs, and helped operate on a cheetah. He has given mud packs to rhinos, bathed with elephants and risked life and limb diving with Nile crocodiles, all the while campaigning tirelessly for conservation, the environment and animal welfare.Hair-raising, heart-breaking and wildly entertaining, The Accidental Naturalist tells the extraordinary true stories of Ben's amazing encounters with animals and how they changed his life.

    To love and loathe the fox is a British condition."The fox is our apex predator, our most beautiful and clever killer. We have witnessed its wild touch, watched it slink by bins at night and been chilled by its high-pitched scream. And yet we long to stroke the tumbling cubs outside their tunnel homes and watch the vixen stalk the cornfield.There is something about foxes. They captivate us like no other species.Exploring a long and sometimes complicated relationship, The Wild Life of the Fox captures our love – and sometimes loathing – of this magnificent creature in vivid detail and lyrical prose.

    

    It was as if they understood each other’s pain. Like two broken beings, helping each other.’ When Shocks the donkey was left for dead on a farm in Ireland, no one ever thought he would make a full recovery.When Amber and her twin sister Hope were born 26 weeks premature, it was Amber who was separated from her family and rushed into theatre for an emergency tracheostomy. Her parents were given the devastating news that she had Cerebral Palsy and would be unlikely to walk or talk.Then Amber met Shocks at the Donkey Sanctuary and their lives were changed for good.This is their touching story of recovery through friendship.