Drawing on cutting-edge research in psychology and neuroscience, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.

    Psychologists have documented a litany of cognitive biases- misperceptions of the world-and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time-and it's crucial to our survival.Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains. It encourages us to think that we actually have free will. It helps make us believe that we have an underlying purpose in the world. It can even protect us from the paralyzing awareness of our own mortality. In other words, magical thinking is a completely irrational way of making our lives make rational sense.With wonderfully entertaining stories, personal reflections, and sharp observations, Hutson reveals our deepest fears and longings. He also assures us that it is no accident his surname contains so many of the same letters as this imprint.

    Whereas his theory of natural selection dictates that species adapt the most efficient and logical traits (a streamlined fin, say, or a long wingspan), Generous Man makes the case that an animal's success, sexually, depends on developing the least efficient traits. Nørretranders uses as the central symbol of his theory the peacock's plumage. It's cumbersome, showy, and inefficient — and therefore terribly attractive to peahens. Put more simply, nothing shows a potential mate just how worthy you are as a partner than your ability to be wasteful and inefficient. It's like a man with money to burn. But money isn't everything: humans really measure their worth by doing something that's difficult. This is a central — though hitherto overlooked — factor in evolution. In order to win a partner to mate with, humans display their best sides. We strive for perfection, prove we are willing to help others, show consideration, and go out of our way. In other words, we are generous. This book shows how our nobler traits derive from our need for sex and are, in fact, the best way to get more of it.

    It reassures people that their responses which may seem frightening and painful are an integral part of this difficult time but can become manageable with compassionate support and the right information. This valuable aid helps the grieving understand their emotions and enables friends and family to offer support and comfort where and when it is most needed.

    Evidence has shown that creative geniuses are not attached to one identity, but constantly willing to rethink their stances and that leaders who admit they don't know something and seek critical feedback lead more productive and innovative teams.New evidence shows us that as a mindset and a skilllset, rethinking can be taught and Grant explains how to develop the necessary qualities to do it. Section 1 explores why we struggle to think again and how we can learn to do it as individuals, arguing that 'grit' alone can actually be counterproductive. Section 2 discusses how we can help others think again through learning about 'argument literacy'. And the final section 3 looks at how schools, businesses and governments fall short in building cultures that encourage rethinking.In the end, learning to rethink may be the secret skill to give you the edge in a world changing faster than ever.

    At its core is the idea that we can strike a healthy balance with the world around us without having to make extreme changes, and without denying ourselves anything.This delightful book, written by Niki Brantmark, founder and curator of the award winning interior design blog, My Scandinavian Home, gives a taste of the philosophy behind Lagom and shows how to include some of the principles into our daily lives. Inspirational and fun ideas to help you achieve balance, well being and a more sustainable existence.The book is divided into three sections. Introducing Lagom to your personal life includes ideas for decluttering your home, conscious buying and embracing ‘slow design’. At work take time to balance your day with a proper lunchbreak and a gadget free Sabbath, while outdoor staycations in remote settings can offer relaxation you never knew possible!Lagom at home and with our families explains the art of simple pleasures – bring a dish entertaining at home, of shared craft activities with our children and less stressed homework time! And finally there’s Lagom in the wider world and the principles of living sustainably – as IKEA have pledged in their Live Lagom campaign -make some small changes like using LED lightbulbs, taking shorter showers and upcycling and you are living a Lagom life,a rewarding but responsible life; not denying yourself or sacrificing what you love, while not taking from the planet more than you need. It’s just the right amount!

    Now, in his most comprehensive book yet on the topic, Buzan reveals exciting new ways to improve one's memory, concentration, creativity, ability to learn, and more.

    But most people still shun disorder-or suffer guilt over the mess they can't avoid. No longer!With a spectacular array of true stories and case studies of the hidden benefits of mess,A Perfect Mess overturns the accepted wisdom that tight schedules, organization, neatness, and consistency are the keys to success. Drawing on examples from business, parenting, cooking, the war on terrorism, retail, and even the meteoric career of Arnold Schwarzenegger, coauthors Abrahmson and Freedman demonstrate that moderately messy systems use resources more efficiently, yield better solutions, and are harder to break than neat ones.Applying this idea on scales both large (government, society) and small (desktops, garages), A Perfect Mess uncovers all the ways messiness can trump neatness, and will help you assess the right amount of disorder for any system. Whether it's your company's management plan or your hallway closet that bedevils you, this book will show you why to say yes to mess.

    It is a book which throws light on many features of the American character. Its concern is not merely to portray the scorners of intellect in American life, but to say something about what the intellectual is, and can be, as a force in a democratic society.Hofstadter set out to trace the social movements that altered the role of intellect in American society from a virtue to a vice. In so doing, he explored questions regarding the purpose of education and whether the democratization of education altered that purpose and reshaped its form.In considering the historic tension between access to education and excellence in education, Hofstadter argued that both anti-intellectualism and utilitarianism were consequences, in part, of the democratization of knowledge.Moreover, he saw these themes as historically embedded in America's national fabric, an outcome of her colonial European and evangelical Protestant heritage. Anti-intellectualism and utilitarianism were functions of American cultural heritage, not necessarily of democracy.

    From classrooms built around group learning to open-plan offices that encourage endless meetings, it sometimes seems that the 21st century is designed for the extroverted. This TIME Spotlight Story explores the Upside of Being an Introvert.

    Bob Smith, founded Alcoholics Anonymous in 1935, his hope was that AA would become a safe haven for those who suffered from this disease. Thirty years after his death, AA continues to help millions of alcoholics recover from what had been commonly regarded as a hopeless addiction. Still, while Wilson was a visionary for millions, he was no saint. After cofounding Alcoholics Anonymous, he stayed sober for over thirty-five years, helping countless thousands rebuild their lives. But at the same time, Wilson suffered form debilitating bouts of clinical depression, was a womanizer, and experimented with LSD.Francis Hartigan, the former secretary and confidant to Wilson's wife, Lois, has exhaustively researched his subject, writing with a complete insider's knowledge. Drawing on extensive interviews with Lois Wilson and scores of early members of AA, he fully explores Wilson's organizational genius, his devotion to the cause, and almost martyr-like selflessness. That Wilson, like all of us, had to struggle with his own personal demons makes this biography all the more moving and inspirational. Hartigan reveals the story of Wilson's life to be as humorous, horrific, and powerful as any of the AA vignettes told daily around the world.

     For many of us in today’s crazy and hectic world of careers, family and social lives, we can often forget that the things which are simpler and give the greatest pleasure are often put to one side. The simple pleasure of sitting in silence, watching the sunset, or watching the crackle of a fire as you share a meal can often have a greater effect on our souls than any material thing. And this where Hygge makes its mark. Hygge is more than just a concept. It is a way of being and living that has been adopted by countless numbers of people throughout Scandinavia and the wider world and reflects a ‘cosiness’ that encompasses the positivity and enjoyment that one can get from simple everyday things. It does not need to cost a lot of money and can be as humble as having a warm fire and enough food to eat. Now, you can make Hygge a part of your life with Hygge: Discovering the Danish Art of Happiness ─ How to Live Cosily and Enjoy Life’s Simple Pleasures. Inside the pages of this book, you will find 12 chapters which give in-depth information on what Hygge is and how best to use it in your particular set of circumstances, including: Where Hygge comes from The fundamental principles of Hygge The benefits you can get from living a Hygge lifestyle How to apply Hygge to your life How Hygge changes with each season How to live a Hygge lifestyle, even when you have a budget to consider Millions of people around the world are turning to Hygge as a great way to live their lives. You can now be a part of this amazing revolution, build a simpler life, be happier, more content and in control of your life. Click the link below to view the book on Amazon! https://amzn.to/2KXgEM4

    With their flagrant criminal violation of society's rules, serial killers like Ted Bundy and John Wayne Gacy are among the most dramatic examples of the psychopath. Individuals with this personality disorder are fully aware of the consequences of their actions and know the difference between right and wrong, yet they are terrifyingly self-centered, remorseless, and unable to care about the feelings of others. Perhaps most frightening, they often seem completely normal to unsuspecting targets--and they do not always ply their trade by killing. Presenting a compelling portrait of these dangerous men and women based on 25 years of distinguished scientific research, Dr. Robert D. Hare vividly describes a world of con artists, hustlers, rapists, and other predators who charm, lie, and manipulate their way through life. Are psychopaths mad, or simply bad? How can they be recognized? And how can we protect ourselves? This book provides solid information and surprising insights for anyone seeking to understand this devastating condition.

    Pink explains in The Power of Regret. They're a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives.Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the "no regrets" philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey--which has collected regrets from more than 15,000 people in 105 countries--he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live and how we can find a better path forward.As he did in his bestsellers Drive, When, and A Whole New Mind, Pink lays out a dynamic new way of thinking about regret and frames his ideas in ways that are clear, accessible, and pragmatic. Packed with true stories of people's regrets as well as practical takeaways for reimagining regret as a positive force, The Power of Regret shows how we can live richer, more engaged lives.

    It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively.