All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design. This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories-typography, color, layout, imagery, production, and the practice of design-but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

    

    Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.

    In The Tao of Poker, prize-winning poker player Larry Phillips offers more than 280 rules to bring you to new levels of personal achievement, just when and where you need them most.Here are some of The Tao of Poker’s rules for success:Take the long viewOnce you commit to a hand, play it strongDon’t throw in good money after badIf you think you’re beat, get outTry out these rules and watch your game, and your life, improve. Now you can be a winner at home, at work, and at the casino - wherever the stakes for success are high!

    Exploring eight of Zen's most essential and universal liturgical texts, Living by Vow is a handbook to walking the Zen path, and Shohaku Okumura guides us like an old friend, speaking clearly and directly of the personal meaning and implications of these chants, generously using his experiences to illustrate their practical significance. A scholar of Buddhist literature, he masterfully uncovers the subtle, intricate web of culture and history that permeate these great texts. Esoteric or challenging terms take on vivid, personal meaning, and old familiar phrases gain new poetic resonance.

    It is especially geared towards those with a fervour for deeper spiritual truths, awakening and enlightenment. Humanity's basic assumptions are being challenged. First and foremost among them is the 'I am the body' idea, which is the cause of suffering for mankind. What is special about these words presented here is that they tackle the truth from both vantage points: the absolute plane of existence and the practical aspect of daily living in this world.

    Combining muscular guitars and driving rhythms with an irresistible pop sensibility, their blistering live show and endlessly dynamic front woman Hayley Williams has taken them from club shows in their hometown to sell-out arena dates across the world - and earned them a fiercely dedicated fan-base along the way. But with their success has come the pressure of growing up under the media's scrutiny. Small-town kids from Tennessee thrust into international stardom, they have had to negotiate their adolescence alongside the demands of a gruelling tour schedule and numerous line-up changes. This test of character brought them to the brink of collapse. And yet, from this adversity Paramore returned with their most confident, accomplished and deeply personal album to date - Brand New Eyes. This unauthorised book is the first to tell their story and details the early years forming the band, their explosive debut record, the strident, platinum-selling follow-up Riot! and their status in late 2009 as the 'next major rock act' in the world.

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

    These collected interviews, like a visit with Percy at his home on the Bogue Falaya River, provide refreshing close-up encounters with one of America's most celebrated writers.These twenty-seven interviews cover a period of twenty-two years, from the time of the publication of Percy's first novel, The Moviegoer, in 1961, until 1983, when he was interviewed about his friendship with Thomas Merton.These unabridged interviews, collected from a variety of sources, will give reading pleasure to general readers who wish to know Percy and his works more closely, and they will be of great use to Percy scholars.

    Frans Plooij answers questions regarding babies' physical, mental, and emotional development, covering topics such as crying, sleeping, changing family dynamics, and many more. This complete Q&A book is based on the must-have, bestselling book, The Wonder Weeks, and the award-winning Wonder Weeks app. -Developmental charts -Fill-in schedules -Unique insights into babies' development -Practical and concise information The Wonder Weeks..."This book will open parents' eyes to aspects of their children's growth, development, changing behavior, and emotional responsiveness that they might otherwise not notice or find puzzling and distressing." Catherine Snow, Ph. D., Shattuck Professor of Education, Harvard Graduate School of Education.All parents want to know about baby's: - physical development- sleep- crying- diet- emotional development- stress- intelligence- health

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

    These teachings of Sage Vasistha imparted to Lord Rama, contain the true understanding about the creation of the world. The Supreme Yoga, with Romanised text, is a translation into English of this complete work and is accompanied by brief expositions by Swami Venkatesananda. This book brings this store house of wisdom to our world and makes the philosophy comprehensible to scholars and common people alike.The Yoga Vasistha has been a favourite book of spiritual seekers in India these several centuries. Its special appeal lies in its thoroughly rational approach. and in its presentation of Vedanta as a philosophy which dares, like the The Bhagavad Gita, to bridge the gulf between the secular and the sacred action and contemplation. in human life. through a comprehensive and lofty spirituality. The reader will come across passages such as the verse entry for 31 st January. highlighting the importance of reason:"The remark of even a child is to be accepted, if it is in accordance with reason: but the remark of even Brahma Himself; the creator of the world, is to be rejected like a piece of straw, if it does not accord with reason."It is this philosophy of a comprehensive spirituality. rational and practical. that man in the modern age needs to rescue himself from his stagnation of worldliness and put him on the high road of creative living and fulfilment.The text abounds in repetitions which are, however, not repetitious. If you do not like (or need) repetition, then readjust this one verse: "This world appearance is a confusion: even as the blueness of the sky is an optical illusion. I think it is better not to let the mind dwell on it, but to ignore it. "(I - 3/2) "This verse occurs several times in the scripture and it sems to be the very essence of the teaching. If that is not quite clear to you now, read the scripture. The numerous ways in which this truth IS revealed will help open your mind.An oft recurring expression in this scripture is 'kakataliya' - a crow alights on the coconut palm tree and at that very moment a ripe coconut falls. The two unrelated events thus seem to be related in time and space, though there is no causal relationship.Such is life. Such is 'creation'. But the mind caught up in its' own trap of logic questions why, invents a 'why' and a 'wherefore' to satisfy itself, conveniently ignoring the inconvenient questions that still haunt an intelligent mind.