I'm pretty sure muscles lack cognitive abilities, but this approach is a good way to just confuse you instead.You don't need to burn through buckets of protein powder every month, stuffing down enough protein each day to feed a third world village. You don't need to toil away in the gym for a couple of hours per day, doing tons of sets, supersets, drop sets, giant sets, etc. (As a matter of fact, this is a great way to stunt gains and get nowhere.)You don't need to grind out hours and hours of boring cardio to shed ugly belly fat and love handles and get a shredded six-pack. (How many flabby treadmillers have you come across over the years?)You don't need to completely abstain from "cheat" foods while getting down to single-digit body fat percentages. If you plan cheat meals correctly, you can actually speed your metabolism up and accelerate fat loss.In this book you're going to learn something most guys will never know: The exact formula of exercise and eating that makes putting on 10 to 15 pounds of quality lean mass a breeze...and it only takes 8-12 weeks.This book reveals secrets like...The 6 biggest myths & mistakes of building muscle that stunt 99% of guys' muscle gains. (These BS lies are pushed by all the big magazines and even by many trainers.) (Page 28)How to get a lean, cut physique that you love (and that girls drool over) by spending no more than 5 percent of your time each day. (Page 61)The 4 laws of muscle growth that, when applied, turn your body into an anabolic, muscle-building machine. You'll be shocked at how easy it really is to get big once you know what you're doing... (Page 32)How to develop a lightning-fast metabolism that burns up fat quickly and leaves you feeling full of energy all day long. (Page 41)The carefully-selected exercises that deliver MAXIMUM results for your efforts, helping you build a big, full chest, a wide, tapered back, and bulging biceps. (Page 91)A no-BS guide to supplements that will save you hundreds if not THOUSANDS of dollars each year that you would've wasted on products that are nothing more than bunk science and marketing hype. (Page 100)How to get shredded while still indulging in the "cheat" foods that you love every week like pasta, pizza, and ice cream. (Page 83)And a whole lot more!The bottom line is you CAN achieve that "Hollywood hunk" body without having your life revolve around it--no long hours in the gym, no starving yourself, no grueling cardio that turns your stomach. Imagine, just 12 weeks from now, being constantly complimented on how you look and asked what the heck you're doing to make such startling gains. Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day.SPECIAL BONUS FOR READERS!With this book you'll also get a free 75-page bonus report from the author called "The Year One Challenge." In this bonus report, you'll learn exactly how to train, eat, and supplement to make maximum gains in your first year of training. By applying what you learn in the book and in this report, you can make more progress in one year than most guys make in three, four, or even five (seriously!).

    Every season tens of thousands of amateur triathletes compete head-to-head, pushing their physical and mental strength to the absolute limits. The standard Ironman competition is a true test: a 2.4-mile open-water swim, followed by a 112-mile bike leg, and a 26.2-mile marathon run. Sought-after multisport coach, Don Fink assures readers that the challenge is not too difficult, the dream is not impossible. His time-efficient training methods have been honed over the years and have been proved to aid anyone in achieving their athletic dreams. Be Iron-Fit provides practical training information in a step-by-step, enjoyable way so that even everyday athletes can attain ultimate conditioning. Included in this revolutionary guide is information on: - The essential workouts- The training cycle- Core training - 12-week training programs- Effective time management- The principle of gradual adaptation- Effective heart-rate training- Preparing with training races- Proper technique- Equipment tips- Race and pre-race strategies- Mental training- Effective goal setting and race selection- Nutrition- And much moreWith the proper preparation and training techniques explained here, virtually anyone can attain supreme fitness.

    Over the course of 4 Olympic Games and throughout her career as a world champion triathlete, Taormina refined her exceptional technique as a student of the sport, studying the world's best swimmers using underwater photographs and video analysis. From Johnny Weissmuller to Michael Phelps, the world’s fastest swimmers share one common element: a high-elbow underwater pull. Too many swimmers and triathletes neglect the pull, distracted by stroke count or perfecting details like body position or streamlining. Taormina uses simple science and crystal clear underwater photos of Olympic athletes to show how the high-elbow underwater pull is the most crucial technique for faster swimming. With a commonsense approach that comes from decades of practice and 15 years of hands-on coaching experience, Taormina’s Swim Speed Secrets gives triathletes and swimmers the clear direction they need to overhaul their swim stroke and find the speed that’s been eluding them. Swim Speed Secrets includes: · The best drills to cultivate a more sensitive feel for the water· Dryland and strength building exercises to develop arm position and upper body musculature· Crisp photos of Olympic swimmers and variations in their high-elbow underwater pull· Clear descriptions of the key moments of the underwater pull· Tips that helped her perform at a world-class level for two decades Swim Speed Secrets brings the focus back where it belongs—to a powerful underwater stroke. With this book, triathletes and swimmers can stop swimming for survival and break through to new levels of speed and confidence in the water.

    New Functional Training for Sports, Second Edition produces the best results on the court, field, track, and mat, not just in the weight room.Michael Boyle, one of the world's leading sport performance coaches, presents the concepts, methods, exercises, and programs that maximize athletes' movements in competition. A series of functional assessments help in determining the design of a specific plan for each athlete. Self-reinforcing progressions in exercises for the lower body, core, upper body, and ultimately total body give athletes the balance, proprioception, stability, strength, and power they require for excelling in their sports. Sample programs assist in the customization process and ensure each aspect of preparation for physical performance.Boyle also draws on the latest research and his wealth of experience to offer programming advice and recommendations on foam rolling, stretching, and dynamic warm-ups.New Functional Training for Sports goes beyond traditional exercise descriptions and explanations, incorporating full-color, high-definition composites of foundational movements as well as online access to video demonstrations, commentary, and analysis of key exercises.New Functional Training for Sports is a refined and expanded version of Boyle's original work published more than a decade previously. This edition offers the most current functional training expertise to apply to your specific purposes.

    These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:• Tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain excellence long-term• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedThe Champion’s Mind distills actionable advice into clear and concise steps for athletes looking to find confidence, concentration, and mental preparedness—the mental edge that sets champions apart.

    

    Hansons Marathon Method tosses out mega-long runs and high-mileage weekends--two old-fashioned running traditions that often injure and discourage runners. Runners using the Hansons method will gradually build up to the moderate-high mileage required for marathon success, spreading those miles more sensibly throughout the week. Running easy days mixed with precisely paced speed, strength, and tempo workouts, runners will steel their bodies and minds to run the hardest final miles of the marathon--and finish strong. In this new second edition, the Hansons program welcomes newer runners with a new Just Finish program featuring a simple schedule of easier running and lower mileage. The Just Finish program sets up first-time marathoners for an enjoyable marathon and a lifetime of strong, healthy running. Hansons Marathon Method will prepare you for your best marathon: Sensible weekly mileage based on science, not outdated traditions Effective Hansons speed, strength, and tempo workouts paced to achieve your goal Crucial nutrition and hydration guidelines to run strong for the whole race A smart and simple Just Finish program for new runners and marathon first-timers Detailed training schedules for experienced and advanced marathoners This revised second edition answers frequently asked questions, shows how to integrate flexibility and strength work into your training week, and shares the most effective recovery methods. Using the Hansons' innovative approach, you will mold real marathon muscles, train your body to avoid the wall, and finish strong. Hansons Marathon Method lays out the smartest marathon training program available from one of the most accomplished running groups in the world. Using their innovative approach, runners will mold real marathon muscles, train their body to never hit the wall, and prepare to run their fastest marathon."You might expect a training program devised by the Hanson brothers to be a little different than the usual rehashing of principles and schedules. Given the success of athletes from the Hansons-Brooks Distance Project, you wouldn't be surprised if it was effective, too." -- Runner's World

    Why? Because runners find shedding their heavy, overly-cushioned shoes provides a more enjoyable running experience while reducing injury and allowing better form. Jason Robillard uses a combination of research, collaboration, and his own experiences to bring the latest methods for making a safe, enjoyable transition to barefoot or minimalist shoe running. This new expanded second edition includes training plans, information on ultramarathons, photos, tested running tips and helpful hints. Includes contributions from top barefoot runners and experts including Barefoot Ted McDonald, Barefoot Rick Roeber, Dr. Daniel Lieberman, Dr. Michael Nirenberg, Dr. Mark Cucuzzella, Dr. Scott Hadley, Dr. Joseph Froncioni, and many more.

    And here's how she felt about the component parts of triathlon: swimming - fairly terrifying, especially in open water. Cycling - brilliant when done on a stationery bike, indoors. Running - sometimes fantastic, sometimes hideous. But as increasing numbers of her female friends continued to sign up to tri, Lucy couldn't help wondering: what was it about this exhausting pursuit that women seemed to find so magical, so transformative? The time had come to find out. Over one year, five triathlons and hundreds of training hours, Lucy uncovers the ins and outs of women's triathlon: how to wear a sports bra under a wetsuit, the competition and camaraderie, whether getting over 'jelly legs' makes you a more resilient human being - and finds that maybe she doesn't know her limits after all... Funny, warm and engaging, Run, Ride, Sink or Swim is for both the tri-curious and the dedicated tri-hard, and for any woman looking for inspiration to make the transition from sofa to start line.

    Unfortunately, with running comes injuries, as a result of wrong information and improper training.Along with clear and thorough explanations of how running influences the body, and how the body influences your running, this book answers many of the common questions that athletes have:Do runners need to stretch?What is the best way to run?What causes injuries?Which shoes are best for running?Is running barefoot beneficial?And much moreThe mobility and stability tests will assess your form, and the corrective exercises, along with step-by-step photos, will improve your core and overall performance, so that you can train and run with confidence, knowing how to avoid injuries!

    This comprehensive approach shows the 50 essential core workout exercises that will build strength and endurance in the key core muscles for cycling—no gym membership required.Professional cyclist Tom Danielson used to have a bad back. He shifted in the saddle, never comfortable, often riding in pain. Hearing that core strength could help his back, he started doing crunches, which made matters worse. He turned to personal trainer Allison Westfahl for a new approach. Danielson and Westfahl developed all-new core exercises to build core strength specifically for cycling, curing Danielson’s back problems. Better yet, Danielson found that stronger core muscles boosted his pedaling efficiency and climbing power.Using Danielson’s core exercises, cyclists of all abilities will enjoy faster, pain-free riding. Cyclists will perform simple exercises using their own body weight to build strength in the low back, hips, abs, chest, and shoulders without adding unwanted bulk and without weights, machines, or a gym membership. Each Core Advantage exercise complements the motions of riding a bike so cyclists strengthen the right muscles that stabilize and support the body, improving efficiency and reducing the fatigue that can lead to overuse injuries and pain in the back, neck, and shoulders.Beginner, intermediate, and advanced training plans will help bike racers, century riders, and weekend warriors to build core strength throughout the season. Each plan features warm-up stretches and 15 core exercises grouped into workouts for injury resistance, better posture, improved stability and bike handling, endurance, and power. Westfahl explains the goal for each exercise, which Danielson models in clear photographs.Riding a bike takes more than leg strength. Now Tom Danielson’s Core Advantage lays out the core strengthening routines that enable longer, faster rides.

    I have trained with and raced with elite athletes and winners from all over the world but I started not knowing what I was doing and was scared to death when I did my first race. I wish I had this book when I started out. I would have saved myself a lot of heart ache and stress! I wrote this to help all triathlon rookies get over their nerves and enjoy this fantastic sport.”“Triathlon for beginners” is the start to finish complete guide which covers all the areas of training and racing including:• Where to start – types of races, what you need to know and where to begin• Jargon buster – helping you understand the terms of the sport so you can understand what people are talking about when they say “T1” or “Brick”!• Training rules and techniques• Swimming technique and etiquette• Running technique and how to prevent injury and run faster• Cycling in a pack what to do and what not to do• Transition – how to lay it out, what to bring and how to be effective• Understanding nutrition and why it is key, how best to manage your nutrition and what is best to eat for triathlon training and racing• Race day – what to look out for, how to prepare and what to expectThis guide takes you from start to finish so you can feel confident and comfortable when you train and race. Here are some of the comments we have had from readers...I loved this book!I have completed a few triathlons- sprint and Olympic distance. This book really simplified what is important to focus on. There is so much to know and learn that sometimes you feel overwhelmed. It is an easy, entertaining read but packed with good knowledge that made a big difference to my racing.Charlotte Campbell, World Games triathlon gold medallist I wish this was around before!I did a number of Triathlons over the last few years. When I first took it up I had to ask people’s advice which at best was disjointed and worst, confusing. I also read some very good stuff on the internet, however this was also disjointed and incomplete. This book would have been ideal, as it puts it all together clearly and concisely.Liam Harrington; sprint triathlete

    Finally here's a cookbook for runners that shows fat is essential for flavor and performance and that counting calories, obsessing over protein, and restrictive dieting does more harm than good.Packed with more than 100 recipes for every part of your day, mind-blowing nutritional wisdom, and inspiring stories from two fitness-crazed women that became fast friends over 15 years ago, Run Fast Eat Slow has all the bases covered. You'll find no shortage of delicious meals, satisfying snacks, thirst-quenching drinks, and wholesome treats. Fan favorites include Can't Beet Me Smoothie, Arugula Cashew Pesto, High-Altitude Bison Meatballs, Superhero Muffins, Kale Radicchio Salad with Farro, and Double Chocolate Teff Cookies.

    No training tool can unlock as much speed and endurance as a power meter--for those who understand how to interpret their data. A power meter displays and records exactly how much energy a cyclist expends, which lends unprecedented insight into that rider's abilities and fitness. With the proper baseline data, a cyclist can use a power meter to determine race strategy, pacing, and tactics."Training and Racing with a Power Meter" makes it possible to exploit the incredible usefulness of the power meter by explaining how to profile strengths and weaknesses, measure fitness and fatigue, optimize workouts, time race readiness, and race using power. This new edition: Enables athletes to predict future performance and time peak formIntroduces fatigue profiling, a new testing method to pinpoint weaknessesIncludes two training plans to raise functional threshold power and time peaks for race dayOffers 75 power-based workouts tuned for specific training goalsThis updated edition also includes new case studies, a full chapter on triathlon training and racing, and improved 2-color charts and tables throughout."Training and Racing with a Power Meter," will continue to be the definitive guide to the most important training tool ever developed for endurance sports.

    But there’s a problem: What do we do next? There are countless books on diet and exercise, hundreds of machines, devices and gimmicks to train people, and new gadgets and gizmos are popping up with every passing day. Can You Go? answers this question: What do we need to do next? Appropriate assessment leads to an appropriate answer. When we find a mobility issue, let’s focus on mobility work. The same is true for both body composition and strength—we focus on what we need to do, not what we want to do. For the performance athlete, sometimes assessment can be the short, brutal and harsh question, “Can you go?” Lessons from this frankness can be learned by both the coach and the trainer. The deconditioned and the elite share the same basic human body. Our job is to enhance performance and quality of life with every training situation.