But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    Following the success of Quadrivium and Sciencia, a compendium of six titles on art and design in the acclaimed Wooden Books series appears here in one volume.Book 1: Celtic Pattern by Adam TetlowBook 2: Islamic Design by Daud SuttonBook 3: Curves by Lisa DelongBook 4: Perspective by Phoebe McNaughtonBook 5: Symmetry by David WadeBook 6: The Golden Section by Scott Olsen

    

    Rendering is used in the preparation of drawings for engineers, designers and manufacturers, and in advertising and industry generally.

    Reoffered to coincide with the release of THE QUOTABLE SANDMAN HC, this comprehensive collection contains all the painted covers that Dave McKean produced for THE SANDMAN series, including all the collections, one-shots, trading cards, and more. Writer Neil Gaiman and McKean offer running commentary throughout. SC, 8x11, 208pg, FC

    These 101 maxims, meditations, and demonstrations offer both a toolkit of ideas for the art student and a set of guiding principles for the artist. Complementing each of the 101 succinct texts is an equally expressive drawing by the artist, often based on a historical or contemporary work of art, offering a visual correlative to the written thought. "Art can be anything" is illustrated by a drawing of Duchamp's famous urinal; a description of chiaroscuro art is illuminated by an image "after Caravaggio"; a lesson on time and media is accompanied by a view of a Jenny Holzer projection; advice about surviving a critique gains resonance from Piero della Francesca's arrow-pierced Saint Sebastian.101 Things to Learn in Art School offers advice about the issues artists confront across all artistic media, but this is no simple handbook to making art. It is a guide to understanding art as a description of the world we live in, and it is a guide to using art as a medium for thought. And so this book belongs on the reading list of art students, art teachers, and artists, but it also belongs in the library of everyone who cares about art as a way of understanding life.

    Four years later it had already been through six printings, and he followed up over the next two decades with a series of even more successful how-to books that remain the gold standard for artists to this day.Creative Illustration is considered Loomis's magnum opus, which was aimed primarily at the professional-level illustrator. Divided into seven sections: Line, Tone, Color, Telling the Story, Creating Ideas, Fields of Illustration, and Experimenting and Studies, this book is filled with instructions, tips, insider experiences, and incredible illustrations.

    As soon as you open the book you will want to pick up a brush and start painting — and whatever your ability, Jean encourages you to simply ‘have a go’ and enjoy the freedom and happiness that painting can bring.Jean’s subjects include animals, landscapes, people and flowers, and there are many examples of Jean’s work throughout the book to both delight and inspire you. Jean takes a highly practical approach to her teaching, and there are numerous short exercises and demonstrations as well as longer projects that guide you through a painting from beginning to end. Wherever you are on your painting journey, Jean will open your eyes to the color and light that surrounds you and show you how to incorporate it into your paintings.

    Including more than 300 illustrations, accompanied by quotes from the artist that illuminate the passionate thinking behind the work, Hockney’s Pictures shows the evolution and diversity of Hockney’s paintings, drawings, watercolors, prints, and photography, confirming and reinforcing his position as one of the world’s most popular living artists.

    Intimate and often unseen, sketchbooks document the sources of inspiration as well as the journey to final execution. They showcase ideas and how these evolve and change into accomplished works. Fresh and spontaneous, their style connects directly with current illustration trends. The material is complemented by interviews where artists explain how they use their sketchbooks and how these relate to finished works. These, along with the sketchbooks themselves, will give readers a direct and unmediated insight into the process of research and creation.

    It takes Genis Carreras 32 words and a single image. If you ask me, he doesn't even need the text."—Co.Design"Remarkable visual eloquence in his Philographics project."—Brain PickingsPhilographics is all about explaining big ideas in simple shapes, merging the world of philosophy and graphic design. Here are ninety-five designs, each depicting a different "–ism" using a unique combination of geometric shapes, colors, and a short definition of the theory.

    With her signature style, Cathy Zielske shares expert ideas on design, photography, journaling and typography in Clean and Simple Scrapbooking. From the back cover: 'Scrapbooking' and 'cool' belong in the same sentence, proclaims Cathy Zielske, author of Clean & Simple Scrapbooking. Known for her signature style, captivating photography and candid approach to journaling, Cathy has inspired a new breed of scrapbookers who want to preserve their memories simply, and with a classic, hip style. A graphic designer by trade, Cathy began scrapbooking as a way to give more context and meaning to the photographs she cherished. What she didn't realize initially was the powerful way in which scrapbooking allows us to examine and celebrate the very essence of what our lives are truly about. This ho

    The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read.Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers: or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (See Jane run.), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

    Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

    Legendary comic book inker Klaus Janson uses DC’s world-famous characters—including Batman, Superman, and Wonder Woman—to demonstrate an array of inking techniques, covering such topics as using textures, varying line weights, creating the illusion of three-dimensionality, and working with light and dark. Janson’s lively, step-by-step instructions are informative, exciting—and clear enough for even beginners to follow. In addition, every technique shown in this guide conforms to actual industry standards. The perfect how-to on everything from basic inking materials to storytelling techniques, this one-stop sourcebook is packed with a wealth of tested techniques, practical advice, and professional secrets for the aspiring comic artist.