Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by:Self-Mastery: To lead others, you must first demonstrate that you can lead yourself.Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation.Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire.Action: Build shared purpose and lead by example.Psychological Comfort: Discover the secret ingredient of exceptional individuals.Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.

    Science shows that these issues are oftentimes intricately entwined with mood issues like depression, anxiety, stress, and persistent fatigue. In State Change, Dr. Berzin draws on cutting-edge research and her work with thousands of patients to tell the complete story of how our bodies drive our minds, mood, and energy levels. This builds on her work at her nationally renowned holistic health service Parsley Health, where Dr. Berzin and her team of over 100 highly trained medical providers focus on treating the whole patient, yielding extraordinary results for those dealing with gastrointestinal, hormone-related, autoimmune, and mental health conditions. This trailblazing book explores the new science of optimizing the body in ways that will help anyone attain a new baseline for energy, calm, and optimism. Dr. Berzin believes that treating common imbalances in the body is the only way to achieve what she calls a state change—a transformation to higher levels of mental focus, emotional stability, and flow. Leveraging Parsley’s unique patient data and successful proprietary protocols, State Change includes a 30-day program for resetting the body, mind, and mood. With easy-to-understand advice and detailed personalized assessments, State Change is the ultimate gateway to a positive mental state and peak physical health.

    If the diagnosis they present is right, then we have a great problem in Poland.” —Olga Tokarczuk, Nobel Prize laureate and author of FlightsMikołaj Grynberg is a psychologist and photographer who has spent years collecting and publishing oral histories of Polish Jews. In his first work of fiction—a book that has been widely praised by critics and was shortlisted for Poland’s top literary prize—Grynberg recrafts those histories into little jewels, fictionalized short stories with the ring of truth.Both biting and knowing, I’d Like to Say Sorry, but There’s No One to Say Sorry To takes the form of first-person vignettes, through which Grynberg explores the daily lives and tensions within Poland between Jews and gentiles haunted by the Holocaust and its continuing presence.In “Unnecessary Trouble,” a grandmother discloses on her deathbed that she is Jewish; she does not want to die without her family knowing. What is passed on to the family is fear and the struggle of what to do with this information. In “Cacophony,” Jewish identity is explored through names, as Miron and his son Jurek demonstrate how heritage is both accepted and denied. In “My Five Jews,” a non-Jewish narrator remembers five interactions with her Jewish countrymen, and her own anti-Semitism, ruefully noting that perhaps she was wrong and should apologize, but no one is left to say “I’m sorry” to.Each of the thirty-one stories is a dazzling and haunting mini-monologue that highlights a different facet of modern Poland’s complex and difficult relationship with its Jewish past.

    A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life.

    They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

    . . With still greater challenges on the horizon, we will need to find and empower more people like Bob Gersony--both idealistic and pragmatic--who can help make the world a more secure place."--The Washington PostIn his long career as an acclaimed journalist covering the "hot" moments of the Cold War and its aftermath, bestselling author Robert D. Kaplan often found himself crossing paths with Bob Gersony, a consultant for the U.S. State Department whose quiet dedication and consequential work made a deep impression on Kaplan.Gersony, a high school dropout later awarded a Bronze Star for his service in Vietnam, conducted on-the-ground research for the U.S. government in virtually every war and natural-disaster zone in the world. In Thailand, Central and South America, Sudan, Chad, Mozambique, Rwanda, Gaza, Bosnia, North Korea, Iraq, and beyond, Gersony never flinched from entering dangerous areas that diplomats could not reach, sometimes risking his own life. Gersony's behind-the scenes fact-finding, which included interviews with hundreds of refugees and displaced persons from each war zone and natural-disaster area, often challenged the assumptions and received wisdom of the powers that be, on both the left and the right. In nearly every case, his advice and recommendations made American policy at once smarter and more humane--often dramatically so.In Gersony, Kaplan saw a powerful example of how American diplomacy should be conducted. In a work that exhibits Kaplan's signature talent for combining travel and geography with sharp political analysis, The Good American tells Gersony's powerful life story. Set during the State Department's golden age, this is a story about the loneliness, sweat, and tears and the genuine courage that characterized Gersony's work in far-flung places. It is also a celebration of ground-level reporting: a page-turning demonstration, by one of our finest geopolitical thinkers, of how getting an up-close, worm's-eye view of crises and applying sound reason can elicit world-changing results.

    After revealing the secrets of chocolate to us, Franckie Alarcon offers a gourmet panorama of this exceptional dish that has conquered the planet! But do you really know sushi? The author traveled to Japan to meet all the players involved in the making of this true work of culinary art. From the traditional starred chef to the young cook who is shaking up the rules, including all the artisans and producers involved, this book covers the most emblematic of Japanese products from A to Z. A fascinating journey of discovery that, along the way, tells a lot about Japan itself. You’ll never believe the precision and detailed obsession with quality ingredients involved.

    Internet pioneer and renowned filmmaker Tiffany Shlain takes us on a provocative and entertaining journey through time and technology, introducing a strategy for living in our 24/7 world: turning off all screens for twenty-four hours each week. This practice, which she’s done for nearly a decade with her husband and kids, has completely changed their lives, giving them more time, productivity, connection, and presence. She and her family call it “Technology Shabbat.” Drawn from the ancient ritual of Shabbat, living 24/6 can work for anyone from any background. In this “useful and much-needed guide to turning the clock back to a less frazzled pre-Internet and -smartphone day” (Kirkus Reviews), Shlain shares her story, offers lessons she has learned, and provides a blueprint for how to do it yourself. Along the way, she delves into the neuroscience, philosophy, psychology, and history of a weekly day of rest across cultures, making the case for why we need to bring this ritual back. A compelling personal story and a fascinating, far-reaching examination of the complex world we’ve created, 24/6 is a call to regain “the essential dignity of being human in a digital age” (Douglas Rushkoff, author of Team Human).

    Named to Apple iTunes Best of 2013 in Nonfiction and Health."Well written and scrupulously researched, this breezy guide lobbies for an all-encompassing approach to improving one's lifestyle...Rath's '30-Day Guide'...is clear and actionable." -Kirkus review From the author of StrengthsFinder 2.0, How Full Is Your Bucket?, Strengths Based Leadership, and Wellbeing comes a transformative book and online application that will improve your health for years to come. While Tom's bestsellers on strengths and well-being have inspired more than 5 million people in the last decade, Eat Move Sleep reveals his greatest passion and expertise. Quietly managing a serious illness for more than 20 years, Tom has assembled a wide range of information on the impact of eating, moving, and sleeping. Written in his classic conversational style, Eat Move Sleep features the most proven and practical ideas from his research. This remarkably quick read offers advice that is comprehensive yet simple and often counterintuitive but always credible. Eat Move Sleep will help you make good decisions automatic -- in all three of these interconnected areas. With every bite you take, you will make better choices. You will move a lot more than you do today. And you will sleep better than you have in years. More than a book, Eat Move Sleep is a new way to live.

    She often dreamed what it would look like under a white veil with the man of her dreams by her side. However, her life takes a harrowing turn in 1944 when she is forced out of her home and sent to the most gruesome of places: Auschwitz.Upon arrival, Rosie’s head is shaved and along with the loss of her beautiful hair, she loses the life she once cherished. Among the chaos and surrounded by hopelessness, Rosie realizes the only thing the Nazis cannot take away from her is the fierce redhead resilience in her spirit. When all of her friends conclude they are going to heaven from Auschwitz, she remains determined to get home. She summons all of her courage, through death camps and death marches to do just that.This victorious biography, written by Nechama Birnbaum in honor of her grandmother, is as full of life as it is of death. It is about the intricacies of Jewish culture that still exist today and the tender experiences that are universal to all humanity: family, coming of age, and first love. It is a story that celebrates believing in yourself no matter the odds. This is a story about the little redheaded girl who thought she could, and so she did.

    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

    We’re in the midst of a collaboration revolution, working with everyone, all the time, across silos and platforms. But sometimes it feels like we're stuck in a no-win cycle—dealing with an overwhelming influx of asks, with unclear lines of communication and authority. Overcommitment syndrome looms larger than ever before.But even amid the seeming chaos, there's always that indispensable go-to person who thrives on their many working relationships with people all over the organization chart. How do they do it? Go-to people consistently make themselves valuable to others, maintain a positive attitude of service, are creative and tenacious, and take personal responsibility for getting the right things done.In this game-changing yet practical book, talent guru and bestselling author Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Based on an intensive study of people at all levels, in all kinds of organizations, Tulgan shows how go-to people think and behave differently, building up their influence with others—not by trying to do everything for everybody but by doing the right things at the right times for the right reasons, regardless of whether they have the formal authority.This book will teach you to:*Understand the peculiar mathematics of real influence*Lead from wherever you are up, down, sideways, and diagonal*Know when to say "no" or "not yet," and how to say "yes"*Keep getting better and better at working together*And much more. The Art of Being Indispensable at Work is the new How to Win Friends and Influence People for an era in which the guardrails of traditional management have been pulled away.

    We can have a significant impact on the world around us—if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you to get to world class in both your personal and professional life. Passionate, provocative, and full of big ideas that will challenge and inspire, The Greatness Guide is one of those rare books that will release your potential and awaken your best self.Leaders, top entrepreneurs, and high-performance organizations in more than 40 countries have turned to Robin Sharma, one of the world's most trusted advisors on personal and business mastery, for his deeply insightful advice on getting to greatness. In this much-awaited book, you will get an insider's look at the tools, tactics, and techniques that have transformed so many of Robin's personal and organizational clients.Make the leap today and learn what the best do to become even better. The Greatness Guide will show you exactly how to experience remarkable results in each of the important areas of your life while enjoying the journey of living. You will discover the personal practices of successful people, and learn necessary tools for achieving work-life balance. The Greatness Guide will help you meet your highest potential and live an extraordinary life.

    A family heirloom takes her back in time to the beginning of her relationship with her eventual killer where she’s given the magical opportunity to change the future and stop her family's tragic ending. But she isn't aware that she's reliving a tortured life. With only glimpses of the future, Wendy struggles to survive present day, unaware that a bloody and unforgiving destiny awaits her.The Fortuna Coin is a haunting psychological thriller about second chances…but will the truth really set Wendy free?