Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.

    In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

    He's been part of five premierships: three as a player at Essendon, where he was coached by the best, and two at Geelong, where he coached that club's greatest team of all. He exited the game amid the Essendon supplements scandal with unfinished business. After 34 years 'at a thousand kilometres an hour', Thompson has taken the opportunity to reflect on the game that shaped him and to reveal the personal cost of his involvement at the top level. We ride the bumps of the coaches' box, the boardroom and the press conferences as Mark Thompson handles things his own way. He talks about his mentors, his proteges and contemporaries with insight and candour. And he reveals the development of what became his trademark as a successful coach: building a team from the ground up to play defence-first accountable footy, with kamikaze ball movement, under a teacher-mentor relationship. This is as good a book about football as you'll get, from a purist who is not interested in the politics of the AFL. His legacy is some of the greatest footy to be played in the modern era. 'I hate group-think, it's just not my style. I have never been part of any boy's club in footy. I have been an independent going right back to my youth ...I make no apologies for saying what I think. It is my story, after all.'

    " Fox has inspired millions of people over the past forty years through his simple, practical guidelines. In Diagrams for Living he presents valuable keys to living a more fulfilled life drawn from the eloquent spiritual wisdom of the Bible.If we read the Bible literally, cautions Fox, we miss the eternal power and personal relevance found in its symbols, allegories, and parables. "Whether you realize it or not," he writes, "you are on every page from Genesis to Revelation." Fox shows how to read dramatic biblical stories as symbolic diagrams for living that can "show you how to overcome difficulties and problems, and how to give expression to the deep aspirations that lie hidden in your soul." This power to reveal, inspire, and guide makes the Bible's teachings adaptable to everyone at every stage of spiritual development.Sensible, contemporary, and full of reassurance, Diagrams for Living offers sage counsel from a gifted teacher.

    This book shows you: Why the Internet has barely gotten stared and how to capitalize on it.Why the technology gap is whee you'll find the greatest economic potential.Why home- based business entrepreneurs will be among the richest in our new economy.Why recent changes in tax law have given home-based entrepreneurs the competitive edge.Why direct selling has become the wealthcreation vehicle of choice for millions.

    Through the decades, this eye focused on Africa in the 1920s, the tragic fate of the Spanish Republicans, and the victory of the Chinese Communists. It was Cartier-Bresson who fixed in our minds the features of his contemporaries: Giacometti and Sartre as characters from their own works; Mauriac mysteriously levitating; Faulkner, Matisse, Camus, and countless others captured at the decisive moment in portraits for eternity.An intensely private individual, Cartier-Bresson confided in his close friend Pierre Assouline over a number of years, even opening up his archives to him. Here, for the first time, we read about his youthful devotion to surrealism; his unending passion for drawing; the war and the prison camps; the friends and the women in his life. Assouline provides an acute and perceptive account of the life and philosophy of this icon of our times, and gives us an opportunity to reassess his contribution to twentieth-century photography and reportage. 23 illustrations.

    Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    Thompson tells the dramatic story of one of the most successful research aircraft ever flown. The first full-length account of the X-15 program, the book profiles the twelve test pilots (Neil Armstrong, Joe Engle, Scott Crossfield, and the author among them) chosen for the program. Thompson has translated a highly technical subject into readable accounts of each pilot's participation, including many heroic and humorous anecdotes and highlighting the pilots' careers after the program ended in 1968.

    Born of modest means in what is now Croatia and later becoming a naturalized American citizen, Tesla’s inventions include the alternating current (AC) that powers our homes today, radio, wireless transmission, X-rays, and the electrifying Tesla coil. He even worked on development of direct energy weapons (death rays) and vertical takeoff and landing (VTOL) aircraft. During his lifetime Tesla moved first to Paris, then to New York, and after a period of time in Colorado Springs back to New York City where he maintained two laboratories. Along the way he worked for Edison, then became his biggest rival, and formed friendships with such divergent personalities as George Westinghouse, Mark Twain, a pigeon, all while reflecting on a childhood cat. His idiosyncrasies included an obsession with numbers divisible by three, ardent gambling, and a near-pathological fear of germs. He rarely slept more than a few hours at a time, often going days without rest. While generally soft-spoken, he could be a consummate showman, often insisting that his Tesla coil be present while he lectured, seemingly shooting lightning bolts as he spoke. In the end he died alone and nearly penniless, having ceded perhaps billions of dollars in royalties to his friend George Westinghouse. This illustrated book takes us through Tesla’s life, his experiments and contributions to science, and brings us into his complex mind. Through ample use of his writings and interviews with the societies and inventors clubs that honor his name, we explore Tesla’s methods and discoveries, personality quirks, and his legacy for the modern world – both scientific and popular culture.

    

    From Hurricane Sandy to the murder of Sandra Bland to the massacre at Sandy Hook, from the sand in the gizzards of birds to the desertified mountains of Haiti, from Attar's Conference of the Birds to Chaucer's Parliament of Fowls to Twitter, a sand book is about change and quantification, the relationship between catastrophe and cultural transmission. It moves among houses of worship and grocery stores, flitters between geological upheaval and the weird weather of the Internet. In her long-awaited follow-up to Mercury, Reines has written her most ambitious work to date, but also her most visceral and satisfying.

    Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson's portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

    No matter what field one may be in, there is a need to market oneself, and Girard, bestselling author of "How to Sell Anything to Anybody," reveals important sales secrets for everyday life.

    Best known in recent years for producing U2's sensational albums, Eno began his career as a synthesizer player for Roxy Music. He has since released many solo albums, both rock and ambient, written music for film and television soundtracks, and collaborated with David Bowie, David Byrne, Robert Fripp, and classical and experimental composers. His pioneering ambient sound has been enormously influential, and without him today's rock would have a decidedly different sound. Drawing on Eno's own words to examine his influences and ideas, this book—featuring a new afterword and an updated discography and bibliography—will long remain provocative and definitive.

     Many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids. The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during the First World War. Operation Primrose Operation Primrose tells the story of the capture of U-110 – and with it a working Enigma machine. One of the biggest secrets of the war, the capture of that one machine turned the tide of the war. Turing and his colleagues at Bletchley Park worked tirelessly to crack the code, and with the working Enigma machine they finally had their break-through moment. This book sets the story, and the Enigma cryptographers, in context – at the heart of the Battle of the Atlantic, when it reached its crescendo in the pursuit of the battleship Bismarck the week after U110 was taken. It sets Bletchley Park in its wider context too, at the heart of an intricate and maverick network of naval intelligence, tracking signals and plotting them to divert convoys around waiting U-boats, involving officers like James Bond’s future creator, Ian Fleming. It also sets out the most important context of all, forgotten in so much of the Enigma history: that Britain’s own naval code had already been cracked, and its signals were being read, thanks to the efforts of Turing’s opposite number, the German naval cryptographer, Wilhelm Tranow. An exciting and enthralling true story ‘Operation Primrose’ is an excellently researched piece on the race for naval supremacy in the Second World War. Alan Turing Mathematician, philosopher, codebreaker. Turing was one of the most original thinkers of the last century - and the man whose work helped create the computer-driven world we now inhabit. But he was also an enigmatic figure, deeply reticent yet also strikingly naïve. Turing’s openness about his homosexuality at a time when it was an imprisonable offence ultimately led to his untimely death at the age of only forty-one. Alan Turing: Unlocking the Enigma seeks to find the man behind the science, illuminating the life of a person who is still a shadowy presence behind his brilliant achievements. Turing was instrumental in cracking the Nazi Enigma machines at the top secret code breaking establishment at Bletchley Park during the Second World War. But his achievements were to be tragically overshadowed by his supposedly subversive views and for his sexuality. Praise for David Boyle: ‘The tone of the book may be gloomy but there is plenty of entertainment value …’ - Anne Ashworth, The Times ‘Exhilarating’ - Daily Mail ‘He tells these stories, on the whole persuasively and with some startling asides.