Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    Fresh coats of paint and newly pasted posters appear overnight in cities across the world. New artists, new ideas, and new tactics displace faded images in a perpetual process of renewal and metamorphosis. From Los Angeles to Barcelona, Stockholm to Tokyo, Melbourne to Milan, wall spaces are a breeding ground for graphic and typographic forms as artists unleash their daily creations.Current graffiti art is reflective of the world around it. Using new materials and techniques, its innovators are creating a language of forms and images infused with contemporary graphic design and illustration. Fluent in branding and graphic imagery, they have been replacing tags with more personal logos and shifting from typographic to iconographic forms of communication.Street Logos is a worldwide celebration of these new developments in twenty-first-century graffiti, an essential sourcebook for all art and design professionals, and a delight to everyone excited by the vitality of the street.

    Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.

    Every act can be categorized as either a selfish act or a selfless act. “Selfish or Selfless: Which One Are You?,” discusses how you can discover whether or not you are doing things that are selfish (about your own wants, your own need, and your own desires) or whether you are doing things that are selfless (things that are about other people’s wants, other people’s needs and you do things that benefit others). Do you know which one you are? Have you thought about why you do what you do and how it impacts the people around you? Learn how to discover whether you are selfish or selfless and how to change sides if you need to.

    Go, is an introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.

    You will ALSO get FREE ACCESS to Kitty's Premium Image Gallery, which contains images of all the crafts featured in ALL of her books! The free access links are inside the book. From the Best Selling Arts & Crafts Writer, Kitty Moore, comes Sewing: Sewing For Beginners (5th Edition) - Quick & Easy Way To Learn How To Sew With 50 Patterns for Beginners! This book will teach you the beginners techniques to sewing, with quick and easy beginners instructions. Along with 50 beginners' patterns! If you want to learn how to sew, but can't seem to grasp the basics... If you want a new hobby and sewing interests you... Or if the idea of receiving a full list of sewing instructions and patterns appeals to you... THEN THIS BOOK IS FOR YOU! This book provides you with a step-by-step beginners sewing guide to help you get started with your new hobby. This is also my 5th Edition of the book - after months of feedback and editing, my team and I have produced the MOST EFFECTIVE & BEST-SELLING Beginners Sewing book on Amazon! Some of the information provided in this sewing guide include: Learning About Your Sewing Machine Learn Parts Of Your Machine The Power Switch The Spool Pin The Thread Guide The Bobbin Winder The Stitch Adjustment The Thread Take-Up Lever The Tension Dial The Needle Clamp Screw The Presser Foot The Presser Foot Lever The Needle Plate The Feed Dog The Bobbin Cover And Bobbin Release Setting Up your Machine Sewing With Your Machine Sewing A Straight Stitch Sewing A Seam Sewing A Sharp Corner Selecting A Pattern Measuring & Cutting Out Material Lets Start Sewing! Baby Blanket Gardening Apron Kitchen Towel Head Scarf Simple Contrasting Tablecloth Easy As Pie Coin Purse Silk Handkerchief Easiest Kitchen Curtain Well, what are you waiting for? Download YOUR copy TODAY! Tags: sewing, beginners sewing, sewing patterns, sewing for beginners, sewing for kids, needlepoint patterns, needlepoint stitches

    See how they effortlessly mix contemporary furniture with thrift-store finds, and learn all sorts of tricks for creating a stylish home no matter what the obstacles: seven children, small spaces, or a tiny budget. From toddler-friendly bedroom for triplets to a beach retreat for two twenty-somethings, from a New Jersey basement to a Palm Beach cabana, Home by Novogratz proves that good design is just a book away.

    We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.

    Successful colored pencil artists and teachers, Janie Gildow and Barbara Benedetti Newton answer the most commonly asked questions about colored pencil techniques.Over twenty easy-to-follow, step-by-step demonstrations show you how to:- Select the right tools, as well as set up your workspace to optimize efficiency and comfort - Effectively express yourself through color and value to create light, shadow and mood - Use and master basic essential colored pencil techniques - Create the look of realistic metal, including brass, copper and silver - Create glass that sparkles, mirrors that reflect and water that distorts - Create realistic texture, from slippery satin, fuzzy peaches and velvety roses to coarse linen and the bumpy surface of corn - Fix common mistakes and problems with easy-to-use solutions Whether you already enjoy working with colored pencils or are looking to try this exciting medium for the first time, this book will provide you with all the information you need to create your own colored pencil compositions.

    It is one of the few documents which shows him concentratedly at work on a single philosophical issue. The principal theme is the features of different colours, of different kinds of colour (metallic colour, the colours of flames, etc.) and of luminosity--a theme which Wittgenstein treats in such a way as to destroy the traditional idea that colour is a simple and logically uniform kind of thing.

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    At over 400 pages and packed with 1,000 full-color photos and illustrations, The Printmaking Bible is the definitive resource to the ins-and-outs of every variety of serious printmaking technique practiced today.In-depth instructions are accompanied by profiles that show how working artists create their prints. Historical information, troubleshooting tips, and an extensive resource section provide more invaluable tools. Perfect for students, artists, print aficionados, and collectors, this is truly the ultimate volume for anyone involved in this creative and influential art form.

    This primer will teach you how to build living, breathing worlds for your players to explore; how to host game and manage game sessions; and how to create powerful experiences of adventure that your players will talk about for years to come. Learn the secret to becoming a judge, an adversary, a worldbuilder, and a storyteller and become an arbiter of worlds! “Every Macris campaign starts with a rich, open world; the edge of a massive map; and the ability to find adventure in any direction. After playing in a dozen of his campaigns, I can assure you that Macris is the best prepared, most thorough GM on the prime material plane. He balances “deadly adversary” and “the party’s greatest supporter” perfectly. I’ve been lucky to contribute to some renowned video game worlds, and to discus world design with some of the most accomplished writers alive. And I’m honestly not sure there’s been someone more thorough at and passionate for world building than Macris since ... maybe Tolkien? (Okay, maybe G.R.R. Martin, but he’s not as organized or efficient.) It takes organization, creativity, and careful technique to build a massive world efficiently and deliver it effectively, and Macris can show you how he does it.” - Dr. Michael Capps, award-winning videogame executive, writer, designer (*Gears of War*, *Fortnite*, *Unreal Tournament, Unreal Championship*) “Armed with decades of experience as both a player and a designer, Macris cuts to the marrow with razor sharp insights in an unapologetic and often painfully insightful analysis of every imaginable facet of being a Game Master. From implication of play inherent in a game’s design, to world building, to the often delicate nature of unspoken social contracts inherent in the hobby, the guidance found in Arbiter of Worlds is a much-needed breath of fresh air to veterans of the hobby and a forged-in-the-fire bootcamp for those taking their first steps behind the screen.” - James M. Spahn, Ennie and Origins Award Winning RPG designer “A superb read. He makes his points the way you would expect a Harvard-trained lawyer to do. If you read this book, you are going to come out knowing real things you did not know before that will help you run games at the table…” - Courtney Campbell, Hack & Slash

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?