Stille uses the incredible and appallingly entertaining story of Silvio Berlusconi's rise to power to paint a portrait of Italy today that's invaluable for anyone who wants to understand that country or put the United States' problems in perspective.

    Capturing the excitement of major advances in biological and psychosocial research and treatment alternatives, Abnormal Psychology imparts a true enthusiasm for and appreciation of scientific investigation. The author�s scientific and caring approach, combined with strong study tools, has won accolades from instructors and students alike. The fourth edition reflects greater emphasis on integrated approaches to abnormal psychology, a constant drive to make biological information clear to students, and a stronger focus on empirical research and diversity..

    An autobiographical memoir revealing the traditional childhood, adolescence, and coming of age in Maasailond also documents the author's life on the plains of the Serengeti and his education and experiences as he journeyed to Europe and America

    With this astonishing collection of tree portraits, Thomas Pakenham produced a new kind of tree book. The arrangement owed little to conventional botany. The sixty trees were grouped according to their own strong personalities: Natives, Travellers, Shrines, Fantasies and Survivors. From the ancient native trees, many of which are huge and immeasurably old, to the exotic newcomers from Europe, the East and North America, MEETINGS WITH REMARKABLE TREES captures the history and beauty of these entrancing living structures. Common to all these trees is their power to inspire awe and wonder. This is a lovingly researched book, beautifully illustrated with colour photographs, engravings and maps - a moving testimonial to the Earth's largest and oldest living structures.

    In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

    Includes major events & figures; the social effects of major conflicts; immigration statistics; more. Brief third edition. Appendices. B&W illus.

    It grows wild in twenty-six states, gracing Eastern forests each fall with sweet-smelling, tropical-flavored abundance. Historically, it fed and sustained Native Americans and European explorers, presidents, and enslaved African Americans, inspiring folk songs, poetry, and scores of place names from Georgia to Illinois. Its trees are an organic grower’s dream, requiring no pesticides or herbicides to thrive, and containing compounds that are among the most potent anticancer agents yet discovered.So why have so few people heard of the pawpaw, much less tasted one? In Pawpaw, author Andrew Moore explores the past, present, and future of this unique fruit, traveling from the Ozarks to Monticello; canoeing the lower Mississippi in search of wild fruit; drinking pawpaw beer in Durham, North Carolina; tracking down lost cultivars in Appalachian hollers; and helping out during harvest season in a Maryland orchard. Along the way, he gathers pawpaw lore and knowledge not only from the plant breeders and horticulturists working to bring pawpaws into the mainstream (including Neal Peterson, known in pawpaw circles as the fruit’s own “Johnny Pawpawseed”), but also regular folks who remember eating them in the woods as kids, but haven’t had one in over fifty years.As much as Pawpaw is a compendium of pawpaw knowledge, it also plumbs deeper questions about American foodways―how economic, biologic, and cultural forces combine, leading us to eat what we eat, and sometimes to ignore the incredible, delicious food growing all around us. If you haven’t yet eaten a pawpaw, this book won’t let you rest until you do.

    This is a modern medicine making book and formulary with its roots in original herbalism designed for every medicinal herb gardener to cultivate the full potential of the plant-human relationship. Richo Cech tells very good stories based on his experience as a global wanderer, herbalist and medicine maker. In the context of his lifelong love of gardening, he has procduced this long-awaited book that is original, amusing and absolutely useful.Part 1: Medicine Making* drying and processing herbs* making tinctures the easy way* the mathematics of tincturing and solubility factors* basic formulas for fresh and dry tinctures, including dosages* vinegar extracts, glycerites, herbal succi and syrups teas, decoctions, herbal oils, salves and creams poultices, compresses and soaksPart 2: A Gardener's FormularyThis section covers well over 100 herbs that are readily cultivated in North America. The listings include: conservation status, parts used, specific formulas, practical uses, dosages, contraindications and an overview of alternate species.Since the beginning, the garden has been a haven of good values, both physical and spiritual. The act of gardening provides a balm for every wound. May your medicine be of the garden, and may it be of benefit to all.

    A Simon & Schuster eBook

    His name was inseparable from a cornucopia of new and improved plants—fruits, nuts, vegetables, and flowers—for both home gardens and commercial farms and orchards. At a time when the science of genetics was in its infancy and agriculture was often a perilous combination of guess work and luck, many people wanted a piece of the man they called the Wizard of Santa Rosa. As the United States moved from a nation of farms to a nation of city dwellers, the people behind the new products that transformed daily life were admired with a fervor that is not accorded to their present-day counterparts. Everyone knew and marveled at Samuel Morse’s telegraph, Alexander Graham Bell’s telephone, and Thomas Edison’s electric light. And like these other great American inventors, Burbank was revered as an example of the best tradition of American originality, ingenuity, and perseverance. Burbank had learned the secret of teaching nature to perform for man, breeding and crossbreeding ordinary plants from farm and garden until they were tastier, hardier, and more productive than ever before. The Garden of Invention is neither an encyclopedia nor a biography. Rather, Jane S. Smith, a noted cultural historian, highlights significant moments in Burbank’s life (itself a fascinating story) and uses them to explore larger trends that he embodied and, in some cases, shaped. The Garden of Invention revisits the early years of bioengineering, when plant inventors were popular heroes and the public clamored for new varieties that would extend seasons, increase yields, look beautiful, or simply be wonderfully different from anything seen before. The road from the nineteenth-century farm to twenty-first-century agribusiness is full of twists and turns, of course, but a good part of it passed straight through Luther Burbank’s garden. The Garden of Invention is a colorful and engrossing examination of the intersection of gardening, science, and business in the years between the Civil War and the Great Depression.

    Creatively obsessed with problems of race, identity, power, politics, and family dynamics, he wrote novels, stories, and lectures that continue to shape our understanding of the region's promises and problems. His experiments and inventions in form and style have influenced generations of writers.Originally published in 1974 as a two-volume edition and extensively updated and condensed in a 1991 reissue, Joseph Blotner's Faulkner: A Biography remains the quintessential resource on the Nobel laureate's life and work. The Chicago Tribune said, "This is an overwhelming book, indispensable for anyone interested in the life and works of our greatest contemporary novelist." That invaluable 1991 edition is now back in print.Blotner, a friend and one-time colleague of Faulkner's, brings a vivid, personalized tone to the biography, as well as a sense of masterful, comprehensive scholarship. Using letters, inter-views, reminiscences, critical work, and other primary sources, Blotner creates a detailed and nuanced portrait of Faulkner from his birth to his death. The revision of the original 1974 biography incorporates commentary on the plethora of Faulkner criticism, family memoirs, and posthumously published works that appeared in the wake of the first version. It also examines collections of letters and other materials that only came to light after the original publication.Featuring a detailed chronology of Faulkner's life and a genealogical chart of his family, Faulkner is authoritative and essential both for literary scholars and for anyone wanting to know about the life of one of the nation's foremost authors. Blotner's masterpiece is the template for all biographical work on the acclaimed writer.Joseph Blotner, Charlottesville, Virginia, is professor emeritus of English at University of Michigan and the author of several books, including Robert Penn Warren: A Biography, The Modern American Political Novel, and The Fiction of J. D. Salinger. His work has appeared in the New York Times Book Review, Yale Review, American Literature, and else-where.

    His work has successfully shaped the Left, increased government accountability, made possible new laws, and served as a powerful check against abuses of corporate power. In this landmark collection, the essays that reveal the intellectual, social, and political underpinnings of this legendary citizen advocate are brought together for the first time.In The Ralph Nader Reader, we follow the trajectory of Nader's concerns from 1956 to the present and his personal evolution from consumer advocate to presidential candidate. The result is a monumental book, an invaluable resource for anyone interested in a unique vision of democracy that places citizenship over consumerism, communities over corporations, and public interest over private power.

    Filled with brilliant before-and-after photography, it provides gardeners with complete information on how to create the garden of their dreams.

    Erich Gruen's classic study of the late Republic examines institutions as well as personalities, social tensions as well as politics, the plebs and the army as well as the aristocracy.

    "Paulos . . . does for mathematics what The Joy of Sex did for the boudoir. . . ."--Washington Post Book World. First time in paperback.