That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.

    This powerful tale has never been published, considered too controversial by his family and friends.Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to identify the greatest obstacles we face in reaching personal goals: fear, procrastination, anger, and jealousy, as tools of the Devil. These hidden methods of control can lead us to ruin, and Hill reveals the seven principles of good that will allow us to triumph over them and succeed.Annotated and edited for a contemporary audience by Rich Dad, Poor Dad and Three Feet from Gold co-author Sharon Lechter, this book is profound, powerful, resonant, and rich with insight.

    Drawing inspiration from the shells on the shore, Lindbergh’s musings on the shape of a woman’s life bring new understanding to both men and women at any stage of life. A mother of five, an acclaimed writer and a pioneering aviator, Lindbergh casts an unsentimental eye on the trappings of modernity that threaten to overwhelm us: the time-saving gadgets that complicate rather than simplify, the multiple commitments that take us from our families. And by recording her thoughts during a brief escape from everyday demands, she helps readers find a space for contemplation and creativity within their own lives.With great wisdom and insight Lindbergh describes the shifting shapes of relationships and marriage, presenting a vision of life as it is lived in an enduring and evolving partnership. A groundbreaking, best-selling work when it was originally published in 1955, Gift from the Sea continues to be discovered by new generations of readers. With a new introduction by Lindbergh’s daughter Reeve, this fiftieth-anniversary edition will give those who are revisiting the book and those who are coming upon it for the first time fresh insight into the life of this remarkable woman.The sea and the beach are elements that have been woven throughout Anne Morrow Lindbergh’s life. She spent her childhood summers with her family on a Maine island. After her marriage to Charles Lindbergh in 1929, she accompanied him on his survey flights around the North Atlantic to launch the first transoceanic airlines. The Lindberghs eventually established a permanent home on the Connecticut coast, where they lived quietly, wrote books and raised their family.After the children left home for lives of their own, the Lindberghs traveled extensively to Africa and the Pacific for environmental research.

    They passed the same battery of tests at the legendary Lovelace Foundation as did the Mercury 7 astronauts, but they were summarily dismissed by the boys’ club at NASA and on Capitol Hill. The USSR sent its first woman into space in 1963; the United States did not follow suit for another twenty years. For the first time, Martha Ackmann tells the story of the dramatic events surrounding these thirteen remarkable women, all crackerjack pilots and patriots who sometimes sacrificed jobs and marriages for a chance to participate in America’s space race against the Soviet Union. In addition to talking extensively to these women, Ackmann interviewed Chuck Yeager, John Glenn, Scott Carpenter, and others at NASA and in the White House with firsthand knowledge of the program, and includes here never-before-seen photographs of the Mercury 13 passing their Lovelace tests. Despite the crushing disappointment of watching their dreams being derailed, the Mercury 13 went on to extraordinary achievement in their lives: Jerrie Cobb, who began flying when she was so small she had to sit on pillows to see out of the cockpit, dedicated her life to flying solo missions to the Amazon rain forest; Wally Funk, who talked her way into the Lovelace trials, went on to become one of the first female FAA investigators; Janey Hart, mother of eight and, at age forty, the oldest astronaut candidate, had the political savvy to steer the women through congressional hearings and later helped found the National Organization for Women. A provocative tribute to these extraordinary women, The Mercury 13 is an unforgettable story of determination, resilience, and inextinguishable hope.From the Hardcover edition.

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    Le Guin, and with an introduction by Karen Joy Fowler, a collection of thoughts—always adroit, often acerbic—on aging, belief, the state of literature, and the state of the nation.Ursula K. Le Guin has taken readers to imaginary worlds for decades. Now she’s in the last great frontier of life, old age, and exploring new literary territory: the blog, a forum where her voice—sharp, witty, as compassionate as it is critical—shines. No Time to Spare collects the best of Ursula’s blog, presenting perfectly crystallized dispatches on what matters to her now, her concerns with this world, and her wonder at it.   On the absurdity of denying your age, she says, If I’m ninety and believe I’m forty-five, I’m headed for a very bad time trying to get out of the bathtub. On cultural perceptions of fantasy: The direction of escape is toward freedom. So what is ‘escapism’ an accusation of? On her new cat: He still won’t sit on a lap…I don’t know if he ever will. He just doesn’t accept the lap hypothesis. On breakfast: Eating an egg from the shell takes not only practice, but resolution, even courage, possibly willingness to commit crime. And on all that is unknown, all that we discover as we muddle through life: How rich we are in knowledge, and in all that lies around us yet to learn. Billionaires, all of us.

    In The Beauty of Living Twice, Stone chronicles her efforts to rebuild her life and writes about her slow road back to wholeness and health. In a business that doesn’t accept failure, in a world where too many voices are silenced, Stone found the power to return, the courage to speak up, and the will to make a difference in the lives of men, women, and children around the globe.Over the course of these intimate pages, as candid as a personal conversation, Stone talks about her pivotal roles, her life-changing friendships, her worst disappointments, and her greatest accomplishments. She reveals how she went from a childhood of trauma and violence to a career in an industry that in many ways echoed those same assaults, under cover of money and glamour. She describes the strength and meaning she found in her children, and in her humanitarian efforts. And ultimately, she shares how she fought her way back to find not only her truth, but her family’s reconciliation and love.Stone made headlines not just for her beauty and her talent, but for her candor and her refusal to “play nice,” and it’s those same qualities that make this memoir so powerful. The Beauty of Living Twice is a book for the wounded and a book for the survivors; it’s a celebration of women’s strength and resilience, a reckoning, and a call to activism. It is proof that it’s never too late to raise your voice and speak out.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

     Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

    Mitnick claims that this socialengineering tactic was the single-most effective method in hisarsenal. This indispensable book examines a variety of maneuversthat are aimed at deceiving unsuspecting victims, while it alsoaddresses ways to prevent social engineering threats.Examines social engineering, the science of influencing atarget to perform a desired task or divulge informationArms you with invaluable information about the many methods oftrickery that hackers use in order to gather information with theintent of executing identity theft, fraud, or gaining computersystem accessReveals vital steps for preventing social engineeringthreatsSocial Engineering: The Art of Human Hacking does itspart to prepare you against nefarious hackers--now you can doyour part by putting to good use the critical information withinits pages.

    The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over AuthorityPull over PushCompasses over MapsRisk over SafetyDisobedience over CompliancePractice over TheoryDiversity over AbilityResilience over StrengthSystems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.

    She was a woman ahead of her time whose paintings have earned her generations of admirers around the globe. But perhaps her greatest work of art was her own life.What Would Frida Do? explores the feminist icon's signature style, outspoken politics, and boldness in love and art, even in the face of pain and heartbreak. The book celebrates her larger than life persona as a woman who loved passionately and lived ambitiously, refusing to remain in her husband's shadow. Each chapter shares intimate stories from her life, revealing how she overcame obstacles by embracing her own ideals.In this charming read, author Arianna Davis conjures Frida's brave spirit, encouraging women to persevere, to create fearlessly, and to stand by their own truths.

    My qualification is not that I am better than you but I am worse." (Russell Brand)With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his 14 years of recovery. Brand speaks to those suffering along the full spectrum of addiction - from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not "why are you addicted?" but "what pain is your addiction masking? Why are you running - into the wrong job, the wrong life, the wrong person's arms?"Russell has been in all the 12-step fellowships going, he's started his own men's group, he's a therapy regular and a practiced yogi - and while he's worked on this material as part of his comedy and previous best sellers, he's never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan but an attempt to make sense of the ailing world.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

    Now she uses those same talents and savoir faire to help readers pop their own corks and get the mostout of life. Drawing on her experiences at the front lines and highest echelons of the business world, she gives women (and a few men, peut-être) the practical advice they need to make the most of work without skimping on all the other good things in life.With lively lessons, stories, and helpful hints, Mireille teaches every reader how to identify her own passions and talents, improve her communication skills, balance work and life, cope with everyday stress, turn herself into a winning brand, and so much more. From acing a job interview or performance review to hosting a simple but elegant dinner party, Mireille tells it like it is as she shares her secrets for achieving happiness and success at any stage in business and life.Stylish, witty, and wise, Mireille segues easily from the small details to the big picture, never losing sight of what is most important: feeling good, facing challenges, getting ahead, and maximizing pleasure at every opportunity.

    Despite being wounded, she fought the enemy and saved the lives of her crew and their patients. But soon she would face a new battle: to give women who serve on the front lines the credit they deserve. . . .   After being commissioned into the U.S. Air Force, Hegar was selected for pilot training by the Air National Guard, finished at the top of her class, then served three tours in Afghanistan flying combat search and rescue missions, culminating in a harrowing rescue attempt that would earn her the Purple Heart as well as the Distinguished Flying Cross with Valor.   But it was on American soil that Hegar would embark on her greatest challenge— to eliminate the military’s Ground Combat Exclusion Policy, which kept female armed service members from officially serving in combat roles despite their long-standing record of doing so with honor.   In Shoot like A Girl, Hegar takes the reader on a dramatic journey through her military career: an inspiring, humorous, and thrilling true story of a brave, high-spirited, and unforgettable woman who has already spent much of her life ready to sacrifice everything for her country, her fellow man, and her sense of justice.