Drawing from such classical texts as the Bhagavad Gita and the Upanishads, as well as modern Indian and Western teachers, this treasure trove of yoga knowledge defines key terms and highlights important themes. It's also a helpful supplement to yoga classes, offering asanas, meditations, breathingexercises, mantras, and mudras for every occasion and skill level. Just the right size to pop into a yoga bag, here's a guide to the practical and philosophical aspects of yoga that complements any spiritual practice.

    Thoroughly updated, the book includes material on financing and marketing.

    Paul International Airport inadvertently helped launch R.T. Rybak’s political career (imagine a rumba line one hundred protesters long chanting, “We deserve to sleep, hey!”), but his earliest lessons in leadership occurred during his childhood. Growing up in a middle-class neighborhood, attending private school with students who had much more than he did, spending evenings at his family’s store in an area where people lived with much less, he witnessed firsthand the opportunity and injustice of the city he called home. In a memoir that is at once a political coming-of-age story and a behind-the-scenes look at the running of a great city, the three-term mayor takes readers into the highs and lows and the daily drama of a life inextricably linked with Minneapolis over the past fifty years. With refreshing candor and insight, Rybak describes his path through journalism, marketing, and community activism that led to his unlikely (to him, at least) primary election—on September 11, 2001. His personal account of the challenges and crises confronting the city over twelve years, including the tragic collapse of the I-35W bridge, the rising scourge of youth violence, and the bruising fight over a ban on gay marriage (with Rybak himself conducting the first such ceremony at City Hall on August 1, 2013), is also an illuminating, often funny depiction of learning the workings of the job, frequently on the fly, while trying to keep up with his most important constituency, his family. As bracing as the “fresh air” campaign that swept him into office, Rybak’s memoir is that rare document from a politician: one more concerned with the people he served and the issues of his time than with burnishing his own credentials. As such, it reflects what leadership truly looks like.

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    She will also provide recipes that highlight these unique flavor combinations so you can make use out of every canned good! From jams, jellies and preserves to pickles and relishes to drunken fruit and pressure canning, this book has something for everyone. Some recipes will require the use of pressure canners, but not all.Make your mama proud but don't tell her you can can better than her!

    Most books on smoking just give some elementary information and then are filled with recipes; this book is the reverse, scholarly information and theory as it applies to smoking meats and a few recipes that will get one started. While various recipes usually get the spotlight, it is the authors' opinion that the technical know-how behind preparing meats and sausages is far more important. There is a section with some basic recipes, but after reading the book one should be able to create his own recipes without much effort. The book explains differences between grilling, barbecuing and smoking. The sections on smokehouse design include over 250 construction diagrams and photos that cover most known methods: masonry, portable, wood, concrete, and drum smokers. After reading this book a reader will fully comprehend what can be expected of any particular smoker and how to build one that will conform to his individual needs. The book will benefit the serious smoker as well as the beginner.

    As a result, we face both a dire emergency and a tremendous opportunity. At their best, our modern cities are hubs of human connection, fountains of creativity, and exemplars of green living. Yet at the same time, they still suffer the symptoms of industrial urbanization: pollution, crowding, crime, social fragmentation, and dehumanization. Now is the time to envision what cities can be and to transform them. This book, produced in partnership with the Atlantic Cities, celebrates 12 promising, provocative responses to this challenge, in realms ranging from transportation to food to art. It asks and begins to answer: How can we transform cities to be sustainable, efficient, beautiful, and invigorating to the human soul? And practically speaking, how do we get from here to there?

    With only table scraps of funding, Birk led a revolution that helped grow Portland, Oregon, into the country's premier cycling city. She then hit the road, teaching communities how to incorporate cycling into their civic DNA to make their towns healthier, safer, and more livable. Through a panoply of hilarious and poignant stories, Birk takes readers on a rollercoaster journey of global and local discovery, while bringing into sharp focus some of the planet's most pressing and hotly debated energy and transportation issues, policies, shortcomings, and solutions. Her funny, touching, and instructive Joyride offers hope and experienced how-to advice to anyone interested in changing our world for the better—one pedal stroke at a time.

    Here you will find information on planning and organizing a campaign; how to run as an independent candidate; the various roles of people in your compaign; campaign procedures and techniques; and how to use computers, the internet, and emails to both manipulate and disseminate data. The book also offers useful advice on issues from financial reporting to developing a campaign theme and strategy, how to win "one precinct at a time," and even offers tips on such fundamental tasks as the creation and placement of yardsigns and billboards. New to the third edition is a CD containing forms and data that will be the "starter kit" for your campaign: as sample campaign plan; and initial planning worksheet; a week-by-week campaign planning form; a nominating petition worksheet; a sample volunteer card; a directory of state elections officers and state codes; and instructions on how to work with databases.

    Many of these small details are so obvious as to be invisible.

    In this compact and accessible book, he shows readers exactly how to improve and maintain the functioning of their knees by enhancing the four crucial abilities every knee must have:** muscular strength** flexibility** responsiveness (proprioception)** enduranceA chapter is devoted to each of these four functions, showing why they are essential. The reader is shown exactly how to do simple home exercises designed to restore or improve that particular ability. The last chapter is a "master plan" that pulls together all the concepts and exercises into a time-efficient exercise program. The author guides the reader effortlessly through the exercise routine.Clear drawings illustrate the muscles responsible for knee pain and the exact way to do the exercises.All the information is based on research trials and studies and evidence from peer-reviewed journals. The author has chosen for this book the best techniques for relieving knee pain.

    More than 75 recipes -- presented for the first time ever -- with the clear, comprehensive instructions you've come to expect from the "Joy of Cooking"* Easy-to-follow recipes adhere to USDA guidelines for canned fruits and vegetables, jams and preserves* Everything you need to know to capture the intense flavors of fruits and vegetables from the garden or farm stand, or to make beautiful gifts of jewel-colored jams and jellies* Timesaving techniques from microwave oven jams to quick pickles, classic recipes such as "Strawberry Jam" and "Canned Tomatoes" as well as exciting new recipes including "Christmas Conserves" and "Four Citrus Marmalade"

    Godfrey also provides over 100 kitchen-tested recipes for you to try. In addition, you'll learn how to put together a personalized three-month supply and how to involve your entire family in planning and preparing meals. And as for that vitally important one-year supply, you'll learn what to store, how much to store, and how to store it. By the end of this book, you'll be building your food storage, and you'll be using it every day to make meals your family will love.

    In Naked Airport, critic Alastair Gordon ranges from global geopolitics to action movies to the daily commute, showing how airports have changed our sense of time, distance, style, and even the way cities are built and business is done. Gordon introduces the people who shaped this place of sudden transition: pilots like Charles Lindberg, architects like Eero Saarinen, politicians like Fiorello La Guardia, and Hitler, who built Berlin’s Tempelhof as a showcase for Fascist power. He describes the airport’s futuristic contributions, such as credit cards, in the form of fly-now-pay-later schemes, and he charts its shift in popular perception, from glamorous to infuriating. Finally, he analyzes the airport’s function in war and peace—its gatekeeper role controlling immigration, its appeal to revolutionaries since the hijackings of the 1960s, and its new frontline position in the struggle against terror.Compelling and accessible, Naked Airport is an original history of a long-neglected yet central creation of modern reality and imagination.

    Yet its true origins, man-made character, and importance to the city have been largely forgotten.