A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

     It was these ships that carried the bulk of the troops and equipment to the bloody assault beaches of the overseas landings. The Japanese military had swept across Pacific Ocean conquering and fortifying hundreds of small islands that the Allied forces would have to conquer one by one in order to defeat their enemy. Despite being unarmored and having little fire power, attack transports continued to make a monumental impact in the fate of the war. Not because they could defeat the Japanese on their own but because they carried in their hulls the war’s one essential combat element: the troops that fought on the ground. U.S.S. Doyen was one such attack transport that served with honor and made its contribution felt through the course of the war. Lawrence Marsden’s fascinating history of this ship uncovers the action of the Doyen from commissioning through to her last operation in World War Two and of course exposes the lives of the men who sailed her through treacherous waters to do their duty. This book provides brilliant insight into the Pacific War as it was seen from one small unit in the fleet as they were involved in some of the most important operations of that front, including the invasions of Kiska, Tarawa, Kwajalein, Saipan, Guam, Leyte, Lingayen Gulf and Iwo Jima. “In war, transports seldom rest. Between assaults, on long and dreary voyages they carry out to distant bases replacement and service troops and freight, and carry back to home ports our casualties and essential war materials. They are the unsung, battle-scarred work horses of the Navy.” Richmond K. Turner, Admiral, U.S. Navy, Former Commander Amphibious Forces, Pacific Fleet. This book is perfect for readers who wish to learn more about these fascinating boats, the men who fought aboard them and the impact that they made throughout the war. Lieutenant Commander Lawrence A. Marsden served on the U.S.S. Doyen from May 1944 through to the end of the war, and was involved in the landings at Saipan, Guam, Leyte Gulf, Luzon and Iwo Jima. After the war he resigned his commission and became a textile company executive. His book Attack Transport: The Story of The USS Doyen was first published in 1946 and he passed away in 2005.

    Feeling alienated in the America of the 1920s, Fitzgerald, Crane, Hemingway, Wilder, Dos Passos, Cowley, and many other writers "escaped" to Europe, some forever, some as temporary exiles. As Cowley details in this intimate, anecdotal portrait, in renouncing traditional life and literature, they expanded the boundaries of art.

    Eye-witness perspective of founding band member Richie Furay, the story of an influential group, pop culture, and politics in the 60's and 70's.

    At eighteen, fate would take his remaining family, sending him on the road with three hundred dollars and into the life of a Depression Era migrant worker, but his appetite for knowledge--history, science, mankind--remained and became the basis for his insights on human nature. Filled with timeless aphorisms and entertaining stories, Truth Imagined tracks Hoffer's years on the road, which served as the breeding ground for his most fertile thoughts.

    Book by Meltzer, Dave

    

    It covered jazz, of course, but it also included Davis’s ruminations on race, politics and culture. Fascinated, Hef sent the writer—future Pulitzer-Prize-winning author Alex Haley, an unknown at the time—back to glean even more opinion and insight from Davis. The resulting exchange, published in the September 1962 issue, became the first official Playboy Interview and kicked off a remarkable run of public inquisition that continues today—and that has featured just about every cultural titan of the last half century.To celebrate the Interview’s 50th anniversary, the editors of Playboy have culled 50 of its most (in)famous Interviews and will publish them over the course of 50 weekdays (from September 4, 2012 to November 12, 2012) via Amazon’s Kindle Direct platform. Here is the interview with the novelist and philosopher Ayn Rand from the March 1964 issue.

    It is a genuine, firsthand account of a one-year tour that shows how a soldier grew and matured from an awkward, bewildered, inexperienced, eighteen year-old country “bumpkin” from Kentucky, to a tough, battle hardened, fighting soldier. You will laugh, cry and stand in awe at the true life experiences shared in this memoir. The awfulness of battle, fear beyond description, the sorrow and anguish of losing friends, extreme weariness, the dealing with the scalding sun, torrential rain, cold, heat, humidity, insects and the daily effort just to maintain sanity were struggles faced virtually every day. And yet, there were the good times. There was the coming together to laugh, joke, and share stories from home. There was the warmth and compassion shown by men to each other in such an unreal environment. You will see where color, race or where you were from had no bearing on the tight-knit group of young men that was formed from the necessity to survive. What a “bunch” they were! ... then the return to home and all the adjustments and struggles to once again fit into a world that was now strange and uncomfortable. "Call Sign Dracula" is an excellent and genuine memoir of an infantry soldier in the Vietnam War.

    This one-of-a-kind anthology captures the spine tingling adventures of daring men and women who venture into Alaska's vast wilderness and look death in the eye. Danger Stalks the Land relates gripping episodes of animal attacks, avalanches, aircraft disasters, fishing, hunting, and skiing accidents, and chronicles risky climbs and reckless mountaineering amid Alaska's fantastic peaks. Through exhaustive research and interviews, author Larry Kaniut has captured in one volume, the terror and beauty of man's attempt to explore a vast and unforgiving land.

    Scott Fitzgerald, Ezra Pound, and so many more collectively made up this artistic period in time. In this book, you will learn how and why the movement started, what it was like to be a writer in Paris, and what led to its fall.A list of essential reading from the period is also included in the book.

    Benedict was not interested in fame, power, or legacy. He was only interested in living the Christian life to the fullest and helping those around him to do the same. The rest is history—and the work of Providence. St. Benedict is regarded as the Father of the Benedictine Order of both religious men and women that follow his Rule, a key principle of which is ora et labora—pray and work. Today, many people wear holy medals of St. Benedict, invoking his intercession for protection against the powers of evil. Not only consecrated religious but also many lay people find inspiration in his call to balance, discipline, and prayer. Historically, St. Benedict helped bridge the early Church with the medieval period by standing on the shoulders of the fathers of the monastic tradition and bringing that tradition solidly into a new era.

    By seeing his life or at least by seeing the portrait of his life as painted in the stories of those who knew him, a Master s life becomes a sketch of a path to Mastery. From stories shared by his son, this book paints a portrait of the famous Wing Chun Grand Master, Ip Man, providing a set of fifteen principles as a guide to mastery. While there are broad lessons to be learned from this portrait, the details must be savored. Many of the great figures of history are shrouded in the mists of aggrandizement, but here the details, the fine strokes of the portrait, have remained to show the humble seeker something about the life of a Master. Each chapter provides a principle or set of principles to contemplate. You will be richly rewarded if you seek to discern the principles and the man who strove to embody them. These stories and the principles drawn from them are commended to you for your benefit and learning and enjoyment. Let them guide you in your journey, but do not look for them to tell you every step. In this portrait are great treasures for the taking but not simply for the asking.

    Although both professed similar Enlightenment ideals of freedom, equality, and justice and set similar political agendas, there were also fundamental differences. The French sought a complete break with a thousand years of history; the Americans were content to preserve many aspects of their English heritage. Why did the two revolutions follow such different trajectories? And what lessons do they offer us about democracy today? In lucid narrative style, Dunn captures the personalities and lives of the great figures of both revolutions, and shows how their stories added up to make two very different events.