Book picks similar to
Perfume: The Alchemy of Scent by Jean-Claude Ellena
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In the Plex: How Google Thinks, Works, and Shapes Our Lives
Steven Levy - 2011
How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.
The Bee Book
Fergus Chadwick - 2016
Practical beekeeping techniques are explained with clear step-by-step sequences, photos, and diagrams so you'll be prepared to establish your own colony, deal with diseases, collect a swarm, and much more.A comprehensive gardening chapter features planting plans to fill container and border gardens, bee "hotel" and habitat projects, and an at-a-glance flower gallery of bees' favorite plants. The Bee Book also shows you how to harvest honey, beeswax, and propolis from the hive and use these ingredients in 38 recipes for home remedies, beauty treatments, and candle-making.Discover the wonder of bees in nature, in your garden, and in the hive with The Bee Book, lavishly bound in a beautiful gold-foil and texture cover and perfect for gift giving.Reviews:"This enticing book will keep readers occupied for days, if not longer." - School Library Journal (Starred Review)
Cityboy: Beer and Loathing in the Square Mile
Geraint Anderson - 2008
In this no-holds barred, warts and all account of life in London's financial heartland, Anderson breaks the Square Mile's code of silence, revealing explosive secrets, tricks of the trade and the corrupt, murky underbelly at the heart of life in the City.
Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change
George Marshall - 2014
What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize–winning psychologists and Texas Tea Party activists; the world’s leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different, but rather in what we share: how our human brains are wired—our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, we can halt it if we make it our common purpose and common ground. In the end, Don’t Even Think About It is both about climate change and about the qualities that make us human and how we can deal with the greatest challenge we have ever faced.
Bunch of Amateurs: A Search for the American Character
Jack Hitt - 2012
In Bunch of Amateurs, Jack Hitt visits a number of different garages and has written a fascinating book that looks at America’s current batch of amateurs and their pursuits. From a tattooed young woman in the Bay Area trying to splice a fish’s glow-in-the-dark gene into common yogurt (all done in her kitchen using salad spinners)to a space fanatic on the brink of developing the next generation of telescopes from his mobile home, Hitt not only tells the stories of people in the grip of a passion but argues that America’s history is bound up in a cycle of amateur surges.Beginning with Ben Franklin’s kite and leading all the way to the current TV hit American Idol, Hitt argues that the nation’slove of self-invented obsessives has always driven the country to rediscover the true heart of the American dream. Amateur pursuits are typically lamented as a world that just passed until a Sergey Brin or Mark Zuckerberg steps out of his garage (or dorm room) with the rare but crucial success story. In Bunch of Amateurs, Hitt argues that America is now poised to pioneer at another frontier that will lead, one more time, to the newest version of the American dream.
How Spies Think: Ten Lessons in Intelligence
David Omand - 2020
They gather information - often contradictory or incomplete - and, with it, they build the most accurate possible image of the world. With the stakes at their absolute highest, they must then decide what to do. In everyday life, you are faced with contradictory, incomplete information, too. Reading the news on social media, figuring out the next step in your career, or trying to discover if gossip about a friend is legitimate, you are building an image of the world and making decisions about it.Looking through the eyes of one of Britain's most senior ex-intelligence officers, Professor Sir David Omand, How Spies Think shows how the big decisions in your life will be easier to make when you apply the same frameworks used by British intelligence. Full of revealing examples from his storied career, including key briefings with Prime Ministers from Thatcher to Blair, and conflicts from the Falklands to Afghanistan.
Lessons from Plants
Beronda L Montgomery - 2021
They maintain the atmosphere by absorbing carbon dioxide and producing oxygen. They nourish other living organisms and supply psychological benefits to humans as well, improving our moods and beautifying the landscape around us. But plants don't just passively provide. They also take action.Beronda L. Montgomery explores the vigorous, creative lives of organisms often treated as static and predictable. In fact, plants are masters of adaptation. They "know" what and who they are, and they use this knowledge to make a way in the world. Plants experience a kind of sensation that does not require eyes or ears. They distinguish kin, friend, and foe, and they are able to respond to ecological competition despite lacking the capacity of fight-or-flight. Plants are even capable of transformative behaviors that allow them to maximize their chances of survival in a dynamic and sometimes unfriendly environment.Lessons from Plants enters into the depth of botanic experience and shows how we might improve human society by better appreciating not just what plants give us but also how they achieve their own purposes. What would it mean to learn from these organisms, to become more aware of our environments and to adapt to our own worlds by calling on perception and awareness? Montgomery's meditative study puts before us a question with the power to reframe the way we live: What would a plant do?
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
David A. Vise - 2005
The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.
Stupid White Men
Michael Moore - 2001
It reveals - among other things - how 'President' Bush stole an election aided only by his brother, cousin and dad's cronies, electoral fraud and tame judges; how the rich stay rich while forcing the rest of us to live in economic fear; and how politicians have whored themselves to big business. Whether he's calling for United Nations action to overthrow the Bush Family Junta, calling on African-Americans to place whites-only signs over the entrances of unfriendly businesses, or praying that Jesse Helms will get kissed by a man, Stupid White Men is Michael Moore's Manifesto on Malfeasance and Mediocrity. A hilarious must-read for anyone who wants to know what the con is and how 'they' get away with it, Stupid White Men is only available uncensored because public pressure forced the original publishers to publish a book they felt was too hot to handle. Now it's time to find out why. 'A really great, hilarious, rollicking, fantastic read' Newsnight Review 'Caustic, breakneck, tell-it-like-it-is ... He's a genuine populist; a twenty-first-century pamphleteer' Observer 'Furious and funny. A great book' Time Out 'Hysterically funny. The angrier Moore gets, the funnier he gets. Sensational' San Francisco Chronicle Author of international bestsellers Stupid White Men and Dude, Where's My Country, Michael Moore's 2002 film Bowling for Columbine won the Anniversary Prize at the Cannes Film Festival and the 2002 Academy Award for Best Documentary. His 2004 film Fahrenheit 9-11 won the 2004 Palme d'Or at the Cannes Film Festival, and is the highest-grossing documentary of all time. Released in 2007, Moore's documentary Sicko, focused on the American healthcare system, was nominated for an Oscar.
Ten Lessons for a Post-Pandemic World
Fareed Zakaria - 2020
CNN host and best-selling author Fareed Zakaria helps readers to understand the nature of a post-pandemic world: the political, social, technological, and economic impacts that may take years to unfold.In the form of ten straightforward “lessons,” covering topics from globalization and threat-preparedness to inequality and technological advancement, Zakaria creates a structure for readers to begin thinking beyond the immediate impacts of COVID-19. Ten Lessons for a Post-Pandemic World speaks to past, present, and future, and, while urgent and timely, is sure to become an enduring staple.
Gut: The Inside Story of Our Body’s Most Underrated Organ
Giulia Enders - 2014
Gut, an international bestseller, gives the alimentary canal its long-overdue moment in the spotlight. With quirky charm, rising science star Giulia Enders explains the gut’s magic, answering questions like: Why does acid reflux happen? What’s really up with gluten and lactose intolerance? How does the gut affect obesity and mood? Communication between the gut and the brain is one of the fastest-growing areas of medical research—on par with stem-cell research. Our gut reactions, we learn, are intimately connected with our physical and mental well-being. Enders’s beguiling manifesto will make you finally listen to those butterflies in your stomach: they’re trying to tell you something important.
Fashionopolis: The Price of Fast Fashion and the Future of Clothes
Dana Thomas - 2019
More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property--and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion.In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling--even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi's, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
Satya Nadella - 2017
It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Brad Stone - 2017
Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.
The Wasp That Brainwashed the Caterpillar: Evolution's Most Unbelievable Solutions to Life's Biggest Problems
Matt Simon - 2016
To find a meal, the female bolas spider releases pheromones that mimic a female moth, luring male moths into her sticky lasso web. The Glyptapanteles wasp injects a caterpillar with her young, which feed on the victim, erupt out of it, then mind-control the poor (and somehow still living) schmuck into protecting them from predators.These are among the curious critters of The Wasp That Brainwashed the Caterpillar, a jaunt through evolution’s most unbelievable, most ingenious solutions to the problems of everyday life, from trying to get laid to finding food. Join Wired science writer Matt Simon as he introduces you to the creatures that have it figured out, the ones that joust with their mustaches or choke sharks to death with snot, all in a wild struggle to survive and, of course, find true love.