What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are more science than art, says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the Why Should I Care? technique). Arguing against allowing the FCC to continue fining broadcasters that let the F-word slip out, she highlights the chilling effect these fines have on America's radio and TV stations, discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American culture. Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles--Brass Tacks, Talk to Yourself, Russian Doll--deliver weighty materials with a light tone, making the guidelines easy to remember and apply.

    Written by the lead technical writer at one of Silicon Valley's most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.

    And considering that the "one man" is Neal Stephenson, "the hacker Hemingway" (Newsweek) -- acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (Snow Crash, Cryptonomicon, etc., etc.) -- the word is well worth hearing. Mostly well-reasoned examination and partial rant, Stephenson's In the Beginning... was the Command Line is a thoughtful, irreverent, hilarious treatise on the cyber-culture past and present; on operating system tyrannies and downloaded popular revolutions; on the Internet, Disney World, Big Bangs, not to mention the meaning of life itself.

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

    Jeremy Clarkson knows this. There is, after all, a whole world out there just waiting to be discovered.

    Autobiographical and confessional, and yet not, this is one of the most highly regarded expressions of a personal credo; both a classic avowal of an author's ideas and his craft.

    Aspiring and accomplished writers will find a place to breathe, in both the memoir-stories and tips that seamlessly address major aspects of creative life—from inspiration to individual voice; from helpful habits, networking and publishing, to reasons we create and write. Says the first chapter, "There are so many things standing in my way this morning, I can hardly begin. Yet I've heard there are rumors of water. Maybe that is enough." And apparently it is

    Giving examples of real usage, this book provides the basic information about grammar and punctuation that people need on a day-to-day basis. Arranged A-Z, it contains entries for standard grammatical terms as well as dealing with related questions of usage. In addition to explaining basic terms such as 'split infinitive', 'participle', and 'adverb', entries also discuss whether to use 'may' or 'might', 'that' or 'which', and 'it's' or 'its'. The Oxford A-Z of Grammar and Punctuation gives the reader quick and easy access to the answers to these, and many other, questions of grammar. It offers clear and coherent explanations, and illustrations across a broad range of topics, and is the first port of call for any reader seeking clear, authoritative help with grammar and punctuation. Both easy to use and comprehensive, the Oxford A-Z of Grammar and Punctuation is an essential tool for writing at home, in the office, at school, and at college.

    In How to Write a Selling Screenplay, he takes writers through the entire process, from developing a story to finding the best agent. Using an annotated version of an often-optioned screenplay of his own, and citing examples from movies ranging from Casablanca and Lethal Weapon to Sling Blade and The English Patient, he discusses how to create three-dimensional characters, find a compelling story, build an airtight plot structure, fine-tune dialogue, and much more. Keane's tips on the difference between writing for film and television, as well as his advice on dealing with Hollywood movers and shakers, make this an essential companion for people writing their first--or their fortieth--screenplay.

    Illustrated with comically apt reproductions by the nineteenth-century artist George Cruikshank, Armed Gunmen, True Facts, and Other Ridiculous Nonsense is an antidote to a growing tendency in contemporary usage - and the perfect book for grammarphobes, word-geeks, and language lovers alike.

    The PCs, the i- phones, the i-pods, the tablet PCs all will be a constant reminder of the genuine and witty ways that Steve handled and fondled. He was always lost in a world of his own. He hugged the glory and the downfalls with equal aloofness. Not once were his beliefs shattered. Throughout his life, he struggled and dared to bring his dreams come true. His dreams had a silvery lining of consistency, persuasion and intention. He was unique in every way. The life threatening disease of cancer could not prevent him from working till his last breath, literally. Though stubborn and dominant by nature he stood as a magician in the field of technology. Here is a simple gesture to pay him respect and honour. A magnificent journey presented authentically.

    The Spring House is the first of five seasonal titles from BrocanteHome.Net’s best-selling Seasonal House series.This pocket-sized book is a cornucopia of Springtime homemaking inspiration, with ideas for preparing for the change of the season, Spring puttery treats, cleaning recipes, decorative touches, journal prompts, a book list and an essay on living well in Springtime, written with all the same charm Alison May has been bringing to the world of vintage housekeeping for over twelve years now...

    Millions of people suffer from a shopping addiction and throw away their personal and professional success because of these issues. Most people realize how much of a problem this is, but are unable to change their situation, simply because it's been apart of their mindset for so long. The truth is, if you are suffering from limitations because of your shopping addiction and haven't been able to change, it's because you are lacking an effective strategy and understanding of where your addiction is coming from and why it is so hard to stop. This book goes into where shopping addictions originate, signs and symptoms of a compulsive shopper, and a step-by-step strategy that will help you free yourself from your addiction and help you take control of your life. Here Is A Preview Of What You'll Learn... Understanding Shopping Addiction Negative Effects of A Shopping Addiction The Signs And Symptoms Of An Addiction How To Overcome The Addiction Once And For All Take action right away to overcome your shopping addiction by downloading this book, "Shopping Addiction: The Ultimate Guide for How To Overcome Compulsive Buying And Spending", for a limited time discount! Download today!

    Gradually it seems possible that there is a link between an ancient treasure that Robert's father spent many years searching for and the tragic events surrounding Alex's grandmother during the Second World War.But the beautiful tranquillity of the island is deceptive. Suddenly Alex vanishes, and Robert is embroiled in a desperate search, for the woman and for the solution that had evaded his father. To find the truth he must come to understand his own past and learn to face the troubled relationships that have dominated his life.Atmospheric, tense and compelling, this blend of classical myth with ancient and recent history creates a memorable and thrilling novel.