Book picks similar to
Library Marketing Basics by Mark Aaron Polger
nonfiction
professional-development
library-science
adult
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz - 2009
A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint
DOUBT: The Madeleine McCann Mystery (Gone Girl Book 1)
Nick van der Leek - 2017
We also know the original lead investigator, Goncalo Amaral’s, counter-narrative, now a legally defensible matter of public record. The questions that arise from these opposing narratives are dead simple: Which narrative is more credible? Which narrator is more credible? What was the motive behind all the publicity? Neither Madeleine nor her abductor ultimately benefited from the ongoing media barrage, so who did? True crime maestro, Nick van der Leek, plumbs quagmires of confusion and a thicket of thorny inconsistencies to probe what lies beneath: the psychologies. What is the significance of "doctors" as suspects? Did it matter or mean anything that the McCanns and their cabal of friends in the Algarve were mostly doctors? Peeling away the gossamer threads, over the course of just four days [April 29th – May 2nd], van der Leek intuits that very little was routine: not the weather, not where meals were eaten, not where or when they slept and not what they did as a family. But what were their routines when it came to other, murkier things, like sleeping patterns, cell phones and sedatives? Drawing intangibles out of the darkness, van der Leek sews the vexing loose ends from several conflicting stories into a definite - if not definitive - end-result.
To the Wilds of Alaska: A New Life in the Alaskan Wilderness
Janette Ross Riehle - 2016
And while they weren’t survivalists they survived, and even thrived, for months at a time in the subarctic wilderness without electricity, telephones, indoor plumbing or ready access to medical services. Sylvia, an attractive, strong-minded 14-year-old who loved the outdoors, came to Alaska with her family in 1934, hoping to escape the despair and poverty of the Depression years in southern Oregon. Although their first winter on a forested 160-acre homestead was spent in a log cabin without windows or a floor, it was still better than back in Oregon where things were tough. Three years later, while working at a fish cannery in Anchorage, Sylvia came to the notice of a good-looking, good-natured young man who had spent the previous two winters on the remote Yentna River with his older brother. Vernon was looking for a wife to move to the wilderness with him and immediately decided that she was the one. Six weeks later they were married and ready to begin their life together in a world that no longer exists—a world of sled dogs, moose meat, fresh trout, snowshoes, outboard motors and wooden dories. They worked hard and faced many dangers, but enjoyed their life depending largely on their own resources and on each other. While written for the general public, this book, as well as the other three in the series, is also suitable for older children who are interested in how families lived in earlier times and in far different circumstances than their own. The later books are written in part from the perspective of the children, as well as that of their parents.
The Wright Brothers: by David McCullough | Summary & Analysis
aBookaDay - 2015
The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....
PREGNANCY: What You Need To Know When You're Expecting - The Complete Pregnancy Guide For Moms And Dads (Pregnancy Books) (Pregnancy Books for First Time Moms Book 1)
Jyothi Shenoy - 2016
Jyothi Shenoy explains EXACTLY what you need to do, why you need to do it, and when you need to do it...all in an easy to understand, step-by-step fashion. Inside this complete pregnancy guide, you will learn: - The 11 most important facts about pregnancy that all mom's and dad's need to know - The top 10 pregnancy myths - The most recent developments in obstetrics that will save you time and energy - The physical symptoms you will experience and the solutions - Dangerous pregnancy symptoms that should not be ignored - Diet and nutrition tips for a pregnant woman - Guidelines for safe exercises during pregnancy - How to handle the emotional roller coaster during pregnancy - The most current lifestyle trends in the pregnancy world - What’s hot and what's not for sex during pregnancy - How to juggle a busy career with your pregnancy - Travel tips for pregnant women - What a man needs to know about pregnancy - Safe skin-care products during pregnancy - What clothes you should and shouldn't wear during pregnancy - The packing list for the hospital or birth center
15 Practical Tips to Improve Yourself
Paula Renaye - 2016
So why aren’t we? The answer is generally pretty simple: What we say we want and what we do are two very different things. We say we want to be happy, but we make choices that bring us pain. We say we want our lives to be different, but we don’t do anything different. We talk a good game, but we don’t live it. This quick read summarizes some of the self-improvement strategies. We hope you are able to be honest with yourself and see the value in simply “saying it like it is.” When we take the courageous path and hold ourselves—and each other—accountable, we open the door to joy.So, take a deep breath and dive in!
Hands of an Angel, Mind of a Demon, Heart of a Saint: True Stories from a 10 Year Paramedic
David Chase Stone - 2017
This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.
Kids Don't Get Cancer: The Remarkably Inspiring Story of Michael Crossland
Michael Crossland - 2015
This passion stems from his own story … Before Michael was even one year old, he was diagnosed with an aggressive cancer of the central nervous system – a tumour had taken over half of his tiny body. The chance of Michael surviving was virtually non-existent. He started chemotherapy at 1 year old and by his second birthday, doctors had basically given up all hope. His only hope was taking part in a drug trial program – a program of which Michael was the only participant to survive the treatment. Although he survived, he was left with some permanent scars – only one lung, a damaged heart and a sensitive immune system. Michael Crossland sets an example for all of us. He's a man who has faced (and still faces) extreme challenges in life, but he never gives up. And despite his own obstacles, he always puts others before himself and gives so much to people in need. A true inspiration. A true hero. About the Author: As one of Australia’s most sought after inspirational speakers Michael has defied the odds of a life threatening cancer to build his life of exceptional achievements. He is a regular inspirational speaker for corporations, schools, professional sporting organisations and universities throughout the world. In the last 12 months Michael has presented in front of over 250,000 people around the globe. His journey has been shared on many TV programs including Fox Sports, ABC, ChannelSeven & Nine networks, Full Potential TV, The Get Inspired Project, Inspire Me Today program and countless radio shows throughout America, Fiji and Australia. Along with his award winning program about his life on Australian Stories, Michael has also recently featured in a humanitarian documentary about the countless lives saved through his orphanage and school in Haiti that he is involved with. Diagnosed before his first birthday and spending over ¼ of his life in hospital, doctors told him school and sport were not options. Infection and fatigue were too great a risk, reaching his teenage years would be a miracle. His only wish was to lead a normal life and be able to do all the things that other kids took for granted every day. But he had a dream and the undying determination to achieve the impossible… No matter the size of the obstacles that lay ahead. Now, an accomplished businessman, National Ambassador for Camp Quality, Australian of the Year finalist, Australia Day Ambassador and international hall of fame inductee, Michael inspires people from all walks of life. It is no doubt he has a heart for giving and a skill to engage people from all walks of life. Within the last five years he has gone from being one of the youngest State Development Managers for one of the largest companies in the world, to running five banks then leaving his finance career to follow his dreams in making a global impact and he certainly has done that! Michael’s story “Field of Dreams” was documented on Australian Story, ABC TV television. Through this documentary, his message touched the hearts of a nation, with his story of how he overcame seemingly insurmountable obstacles to achieve success in both his personal and professional life.
Live While You Can: A Memoir of Faith, Hope and the Power of Acceptance
Tony Coote - 2019
Just a few short months later, he found himself confined to a wheelchair. But rather than succumbing to the darkness that threatened to overwhelm him in the days after his diagnosis, he drew on his powerful faith and unwavering belief in life and found a way to light, hope and acceptance.From growing up in Fairview, to serving in the dioceses in Ballymun and later Mount Merrion and Kilmacud, and his charity work while in UCD, Fr Tony takes us on the journey of his life and shows us how, through this devastating illness, he came to know the true meaning and nature of God's love.Sadly, Tony passed away on the 28 August 2019 but his memoir and his message of hope, strength and unwavering faith live on.'Our lives will never be measured in words spoken or success achieved but rather how we live and how our life has affected those around us.' Fr Tony Coote
Center of Attention: A True Crime Memoir
Jami D. Brown Martin - 2020
The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.
Unbothered: Break Down the Boulders Between You and Your True Potential
Angela Rummans - 2019
Perform a flawless Level 10 gymnastics routine? Easy. Jump fourteen feet in the air using a spindly fiberglass pole? Please. Turn two hundred dollars into a six-figure business? Piece of cake. Live in a house with sixteen strangers, surrounded by cameras? Uh . . . With a wry sense of humor and fearless attitude, Angela Rummans takes us on a journey from top-tier athlete to reality TV star and self-made businesswoman in this tell-all memoir. Along the way, she shares powerful lessons of how to get back up when life knocks you down. Throughout the book, Angela rips the band-aid off her most painful moments and tells life where to stick those lemons. From her highest highs—competing in pole vault at the Olympic level, building a business from scratch and finding her soulmate—to the lowest lows, she shows how it is truly possible to reinvent yourself as many times as you want.
Literacy Is Not Enough: 21st Century Fluencies for the Digital Age
Lee Crockett - 2011
If students are to thrive in their academic and 21st century careers, then independent and creative thinking hold the highest currency. The authors explain in detail how to add these new components of literacy:Solution Fluency Information Fluency Creativity Fluency Collaboration Fluency Students must master a completely different set of skills to succeed in a culture of technology-driven automation, abundance, and access to global labor markets. The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum.
Be Our Guest: Perfecting the Art of Customer Service
Walt Disney Company - 2001
Reprint. 25,000 first printing.
The Weeding Handbook: A Shelf-by-Shelf Guide
Rebecca Vnuk - 2015
A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, VnukExplains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.
DSLR Photography for Beginners: Best Way to Learn Digital Photography, Master Your DSLR Camera & Improve Your Digital SLR Photography Skills
Brian Black - 2013
From enthusiasts to those who have just been introduced to the beautiful world of photography, knowing the craft and equipment is essential. This little comprehensive guide for beginners will take you on an amazing journey of discovering how wonderful Digital Photography is and how mesmerizing the art can be. From the advantages of SLR and the importance of shutter speed, to the types of lenses and the significance of good lighting, you will soon be on your journey to capturing the most stunning pictures and a kaleidoscope of dazzling sights to be eternalized. Technology is ever changing and now with Digital Photography, the world can be seen in vivid colors through your art. Begin your journey right here, right now.