A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The book documents his incredible journey of Indian Cricket as he takes us inside dressing rooms, hotels and the inner thoughts of leading cricketers. With a foreword by Sachin Tendulkar, this book is laced with crackling humour and brimming with interesting anecdotes, insights, quotes, and candid photographs, from cricketing legends like Sachin Tendulkar, Rahul Dravid, Yuvraj Singh, Virender Sehwag, among others. This book promises to reveal many more inside secrets!

    Face-to-face with his own mortality, and spurred on by the question of which spiritual principles to impart to his young daughter, he decides to correct this omission, undertaking a worldwide exploration of religions and hoping to come, if he can, to a personal understanding of the divine.The journey that results is rich in insight, humor, and heart. Willing to do anything to better understand faith, and to find the god or gods that speak to him, he travels to Nepal, where he meditates with Tibetan lamas and a guy named Wayne. He sojourns to Turkey, where he whirls (not so well, as it turns out) with Sufi dervishes. He heads to China, where he attempts to unblock his chi; to Israel, where he studies Kabbalah, sans Madonna; and to Las Vegas, where he has a close encounter with Raelians, the followers of the world's largest UFO-based religion.At each stop along the way, Weiner tackles our most pressing spiritual questions: Where do we come from? What happens when we die? How should we live our lives? Where do all the missing socks go? With his trademark wit and warmth, he leaves no stone unturned. At a time when more Americans than ever are choosing a new faith, and when spiritual questions loom large in the modern age, Man Seeks God presents a perspective on religion that is sure to delight, inspire, and entertain.

    In the course of the essay, Tolstoy shows different attempts to find answers on the examples of science, philosophy, eastern wisdom, and the opinions of his fellow novelists. . . . finding no workable solution in any of these, Tolstoy recognizes the deep religious convictions of ordinary people as containing the key to true answers. The first attempt at its publication took place in 1882 (Russkaya Mysl, No 5), but Tolstoy's work was removed virtually from the whole edition of the journal by Orthodox Church censorship. The text was later published in Geneva (1884), in Russia as late as 1906 (Vsemirnyj Vestnik, No 1).

    The hypocrisy, the politics, the gargantuan building budgets, the scandals--church culture seemed so far removed from Jesus. Yet, despite her cynicism and misgivings, something kept drawing her back to Church. And so she set out on a journey to understand Church and to find her place in it.Centered around seven sacraments, Evans' quest takes readers through a liturgical year with stories about baptism, communion, confirmation, confession, marriage, vocation, and death that are funny, heartbreaking, and sharply honest.A memoir about making do and taking risks, about the messiness of community and the power of grace, Searching for Sunday is about overcoming cynicism to find hope and, somewhere in between, Church.

    This updated edition features new material.

    In the form of a deeply moving and down-to-earth collection of true stories, this prominent physician shows us life in all its power and mystery and reminds us that the things we cannot measure may be the things that ultimately sustain and enrich our lives. Kitchen Table Wisdom addresses spiritual issues: suffering, meaning, love, faith, courage and miracles in the language and absolute authority of our own life experience.

    . . if you wear a business suit to job interviews but pajamas to the grocery store . . . if you have your own apartment but no idea how to cook or clean . . . it's OK. But it doesn't have to be this way.Just because you don't feel like an adult doesn't mean you can't act like one. And it all begins with this funny, wise, and useful book. Based on Kelly Williams Brown's popular blog, ADULTING makes the scary, confusing "real world" approachable, manageable-and even conquerable. This guide will help you to navigate the stormy Sea of Adulthood so that you may find safe harbor in Not Running Out of Toilet Paper Bay, and along the way you will learn:What to check for when renting a new apartment-Not just the nearby bars, but the faucets and stove, among other things.When a busy person can find time to learn more about the world- It involves the intersection of NPR and hair-straightening.How to avoid hooking up with anyone in your office -- Imagine your coworkers having plastic, featureless doll crotches. It helps.The secret to finding a mechanic you love-Or, more realistically, one that will not rob you blind.From breaking up with frenemies to fixing your toilet, this way fun comprehensive handbook is the answer for aspiring grown-ups of all ages.New York Times Bestseller.

    Even before he won the Nobel Prize in 1965, his unorthodox and spellbinding lectures on physics secured his reputation amongst students and seekers around the world. It was his outsized love for life, however, that earned him the status of an American cultural icon - here was an extraordinary intellect devoted to the proposition that the thrill of discovery was matched only by the joy of communicating it to others." In this career-spanning collection of letters, many published here for the first time, we are able to see this side of Feynman like never before. Perfectly Reasonable Deviations from the Beaten Track covers a dazzling array of topics and themes, scientific developments and personal histories. With missives to and from scientific luminaries, as well as letters to and from fans, family, students, crackpots, as well as everyday people eager for Feynman's wisdom and counsel, the result is a de facto guide to life, and eloquent testimony to the human quest for knowledge at all levels.Published in the UK as Don't You Have Time to Think?

    The adventure begins during the author's formative years in medical school and takes the reader through two decades of thought-provoking rural and urban-based ER and family practice experiences. Humorously written in an engaging mash-up of formal prose and informal medical slang with a nod to pop culture and ancient mythology, Dude is a powerful book that is certain to please readers of all stripes.

    As he would later write in the first of a series of award-winning columns for "Vanity Fair," he suddenly found himself being deported "from the country of the well across the stark frontier that marks off the land of malady." Over the next eighteen months, until his death in Houston on December 15, 2011, he wrote constantly and brilliantly on politics and culture, astonishing readers with his capacity for superior work even in extremis.Throughout the course of his ordeal battling esophageal cancer, Hitchens adamantly and bravely refused the solace of religion, preferring to confront death with both eyes open. In this account of his affliction, he describes the torments of illness, discusses its taboos, and explores how disease transforms experience and changes our relationship to the world around us. By turns personal and philosophical, Hitchens embraces the full panoply of human emotions as cancer invades his body and compels him to grapple with the enigma of mortality.

    Through his unconventional wisdom and singular storytelling, Simon Doonan is the ideal instructor to help readers find – and then flaunt – their own creative style and vision. With provocative wit, he walks us through every aspect of our lives: fashion, socializing, love, work, decor, and family, sharing case studies, quotations by cultural icons and practical tips.Illustrated with amusing vintage and contemporary photographs, some lifted from the Doonan family album, How to Be Yourself is an inspiring, joyful and entertaining survival guide – a literary GPS that promises to transport you away from your phone and back to yourself.

    Warren's fifth book presents a never-before-seen collection of the most personal PostSecrets he's ever received—those dealing with life, death, and issues of faith and belief. The book lays bare the confessions of people at every stage of life, from every major faith (or from no faith). Warren's latest collection of secrets is his most profoundly moving yet.

    We’re judged by social media’s faceless masses, pressured into maintaining a Pinterest-perfect home, and expected to base our self-worth on retweets, faves, likes, and followers. Our collective FOMO, and the disparity between the ideal and reality, is leading us to spend more and feel worse. No wonder we’re getting twitchy. Save for an Independence Day–style alien invasion, how do we begin to escape from the stressors that make up our days?Jen Lancaster is here to take a hard look at our elevating anxieties, and with self-deprecating wit and levelheaded wisdom, she charts a path out of the quagmire that keeps us frightened of the future and ashamed of our imperfectly perfect human lives. Take a deep breath, and her advice, and you just might get through a holiday dinner without wanting to disown your uncle.

    You’re going to want to take notes.” Jobless, heartbroken and broke, new college graduate Laila Lucent packs up her car and drives alone across the country to her new life as a Las Vegas stripper. In an empowering, intelligent and hilarious memoir of self-discovery, 22-year-old Laila takes us deep inside the best, most infamous, strip club in Las Vegas, the Spearmint Rhino. From living with homeless drug addicts, to practicing yoga on the beaches of Costa Rica, from threesomes with wealthy foreigners, to dancing at the best music festivals in the world, The Yoga Stripper is a wickedly funny reverse fairy tale where morality is flexible, money is fast, and clothing is discouraged.