Incorporated in the textbook are useful illustrations and exceptional photographs of complex sailing concepts. There are also quizzes at the end of each chapter, and a glossary to help those new to sailing to navigate their way through the extensive nautical terminology.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Its history reads like a history of pleasure itself. It is also a story of invasions and migrations, of artists and conmen, of drop-outs and love-ins. The Carthaginians established a cult to their goddess of sex there, and named the island after Bez, their god of dance. Roman centurions in need of a bit of down time between campaigns would go to Ibiza to get their kicks. And over the centuries, cultures around the Med have used the island either as a playground or a dump for the kind of people who didn't quite fit in back home, but who you'd probably quite like to meet at a party...This is the history of Ibiza, the fantasy island, framed by one long, golden summer where anything can happen - and it usually does.

    A photograph of a gravely joyful crowd gathered on a Prague street in November 1989 provokes reflection on the meaning of democracy and the reunion of a people with long-banished hopes and dreams.With the luminous essays in Keeping a Rendezvous, we are given to see the world as Berger sees it -- to explore themes suggested by the work of Jackson Pollock or J. M. W. Turner, to contemplate the wonder of Paris. Rendezvous are manifold: between critic and art, artist and subject, subject and the unknown. But most significant are the rendezvous between author and reader, as we discover our perceptions informed by John Berger's eloquence and courageous moral imagination.

    

    This revised and updated edition covers Shadrake’s arrest, and his ongoing campaign against the death penalty as he prepares for his appeal.Singapore has one of the highest execution rates per capita in the world. Its government claims that only the death penalty can deter drug dealers from using their country as a transport hub—but this hard-hitting investigation reveals disturbing truths about how and when the death penalty is applied.Including in-depth interviews with Darshan Singh—Singapore’s chief executioner for nearly fifty years—and chilling accounts of high-profile cases, including the execution of Australian Nguyen Van Tuong, this is an horrific exposé of the gross abuse of human rights.

    "What They Did There: Profiles From the Battle of Gettysburg" offers a unique view of its subject, telling the story of the battle not through convention narrative but via 170 mini-bios of not only combatants blue and gray, but of civilians, doctors, nurses, artists, photographers, Samaritans; saints, sinners and the moral terrain in-between.

    More than a manifesto, The Code of Extraordinary Change cracks life wide open, taking you to a place where you're confident, capable and compelled to get out there and put a you-shaped dent in the universe.Containing a set of principles, ideas and specific actions learned from over 10 years of experience in coaching individuals on being naturally self-confident, the Code is a model for building natural confidence and creating and sustaining meaningful change.Get the Code of Extraordinary Change now and go dent the universe.

    In a life spanning over four decades as a poker professional, Mike has excelled both on the felt and on the business side of poker. He is a World Series of Poker (WSOP) bracelet winner, helped create PartyPoker in 2001 and was a key player in an event that changed the poker world forever the launch of the World Poker Tour (WPT) in 2002. He has been a commentator on the WPT, along with Vince Van Patten, since its inception. In addition, Mike was recognized as poker's Top Ambassador at the Card Player Magazine Player of the Year Awards gala in 2006. That same year, he won WSOP Tournament of Champions, winning $1 million in prize money half of which he donated to charity. He was inducted into the Poker Hall of Fame in 2009. In this book Mike recounts his personal experiences and gives his take on some of poker's legendary characters over the past 40 years. If you enjoy poker, are fascinated by the development of the game and enjoy compelling poker, golf and gambling adventures, then you'll love Life's A Gamble."

    This definitive anthology enables you to learn from some of the genre's biggest names as they share their wisdom on developing horror that will shock and excite readers and editors alike.

     Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series. Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog. __________________________________________ STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way…. Building a Foundation for Success This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

    No matter how much time he spends outside, it's never enough. Whether being thrashed by drill instructors at Parris Island or drenched by a squall in some high tundra, the same calming thought always prevailed: It’s good to be outside."Home is Forward" is much more than a collection of travel stories. As a prequel to "Where's the Next Shelter?" it answers the question of how someone can go from having a (somewhat) normal life to casting it all aside and wanting to go live in the woods. Hilarious, poetic and often thoughtful, "Home is Forward" is also a story about people. From ancient ruins to frozen volcanos, lessons are learned, friendships are forged, and on top of it all, love blooms. So if you yearn to visit far off lands, or simply love a well spun tale, you’re in the right place.

    E. Poynor. For less than twenty percent of what you paid for that grande maple-choco-frappa-machacino latte you'll spew out your nose while reading this book, you can learn about an aspect of Alaska most people never think about: everyday life in Alaska. Of Moose and Men: A Skewed Look at Life in Alaska provides a unique insight into the Land of the Midnight Sun, where laughing about the trials unique to the country is better than giving up.

    Sebald travelled to Manchester in 1966, he packed in his bags certain literary favourites which would remain central to him throughout the rest of his life and during the years when he was settled in England. In A Place in the Country, he reflects on the six of the figures who shaped him as a person and as a writer, including Jean-Jacques Rousseau, Robert Walser and Jan Peter Tripp.Fusing biography and essay, and finding, as ever, inspiration in place – as when he journeys to the Ile St. Pierre, the tiny, lonely Swiss island where Jean-Jacques Rousseau found solace and inspiration – Sebald lovingly brings his subjects to life in his distinctive, inimitable voice.A Place in the Country is a window into the mind of this much loved and much missed writer.

    Welshman has had a lifetime filled with exciting encounters with animals. As a lad in Nigeria, he is attacked by soldier ants and terrified by a snake in his treehouse. His treasured companion, Poucher, an African bush dog, prevents him and his mother from being savaged by baboons. Once qualified as a vet Malcolm has to attempt life-saving surgery on his beloved parrot. On a road trip across the Sahara, there is a tussle with a lame camel and the operation on an Ostrich gored by an antelope. Settling back in West Sussex in England, he tackles a cow that’s got stuck in a tree, wily cats and battles with cunning badgers and baby bats. He shares all these fascinating experiences in this gently humorous memoir that will guarantee to tug at the heart strings while bringing a smile to your face. Anyone who loves animals will be enchanted and enthralled.‘A witty take on a young vet’s life that pet lovers will find endearing.’ – Bel Mooney, Daily Mail.‘A joyful read full of animals and fun.’ – Celia Haddon, author and former Daily Telegraph columnist.‘Bursting with exotic creatures and eccentric characters, this touching memoir makes for a spellbinding read where the author’s love of animals shines through.’ – Jenny Itzcovitz, editor of Sixtyplussurfers.co.uk.