The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    The main emphasis is on the basic concepts of remote sensing and GIS but topics such as digital image processing, spatial and attribute data model, geospatial analysis, and planning, implementation, and management of GIS have also been discussed in detail.Owing to its lucid style and presentation of advanced topics, such as ground truth data, metadata concepts, latest developments and modern trends of GIS and GNSS, makes this book suitable as a reference for postgraduate students and practicing professionals from the Geomatics community.

    

    It presents some of the behavioral aspects of construction management along with some difficulties a project manager may encounter.

    

    Basic Concepts and Definitions 2. Temperature and Zeroth Law of Thermodynamics 3. Transient Energies: Work and Heat 4. Ideal and Real Gases 5. Mixture of Gases 6. First Law of Thermodynamics 7. Steady Flow Energy Equation (Flow Process and 1st Law) 8. Second Law of Thermodynamics 9. Entropy 10. Availability and Irreversibility 11. Thermodynamic Relations 12. Gas Power Cycles 13. Steam and its Properties 14. Steam Boilers, Mountings and Accessories 15. Boiler Draught and Boiler Performance 16. Vapor Power Cycles 17. Steam Engines 18. Flow through Nozzles 19. Steam Turbines 20. Steam Condensers 21. Compressed Air: Positive Displacement and Dynamic Compressors 22. Internal Combustion Engines 23. Gas Turbines and Jet Propulsion 24. Fuels and Combustion 25. Refrigeration Systems and Psychrornetry 26. Heat Transfer Index

    Railway Transpor tations and its Development 2. Railway Terminology 3. Railway Track 4. Stresses in Railway Track 5. Traction and Tractive Resistances 6. Rails 7. Rail Joints and Welding of Rails 8. Creep of Rails 9. Sleepers 10. Track Fittings and Fastenings 11. Ballast 12. Subgrade and Embankments 13. Track Alignments 14. Surveying 15. Geometric Design of the Track 16. Points and Crossings 17. Track Junctions 18. Stations and Yards 19. Equipment in Station Yards 20. Signaling and Control Systems 21. Interlocking of Signals and Points 22. Construction and Renewal of Track 23. Track Drainage 24. Conventional Maintenance of Track (or Manual Maintenance) 25. Railway Track Standards 26. Safety in Railways 27. Underground Railways and Tunnelling. PART- II MODERNIZATION OF RAILWAY TRACK AND FUTURE TRENDS 28. Modern Developments in Railways 29. Development of High and Super High Speeds 30. Modernization of Track for High Speeds 31. Modern Methods of Track Maintenance PART- III RAILWAY ADMINISTRATION, ECONOMICS AND FINANCE 32. Administration of Indian Railways 33. Railway Expenses, Rates and Fares 34. Material Management.

    The book is intended to be used in a one-semester course covering modern physics for students who have already had basic physics and calculus courses. The balance of the book leans more toward ideas than toward experimental methods and practical applications because the beginning student is better served by a conceptual framework than by a mass of details. The sequence of topics follows a logical, rather than strictly historical, order. Relativity and quantum ideas are considered first to provide a framework for understanding the physics of atoms and nuclei. The theory of the atom is then developed, and followed by a discussion of the properties of aggregates of atoms, which includes a look at statistical mechanics. Finally atomic nuclei and elementary particles are examined.

    

    In brief, it is concerned with the scientific and technological aspects of the design and manufacture of dosage forms for medicines. An understanding of pharmaceutics is therefore vital to all pharmacists and pharmaceutical scientists who are involved in converting a drug or a potential drug into a medicine that can be delivered safely, efficiently and conveniently to the patient.Professor Aulton's Pharmaceutics has become established as the clearest, most comprehensive textbook on this subject. The book provides pharmacy and pharmaceutical science students with the latest information on all aspects of pharmaceutics.provides a logical, comprehensive account of drug design and manufactureincludes the science of formulation and drug deliverydesigned and written for newcomers to the design of dosage formstwo new chapters on the principles and practice of sterilizationdosage-form design and delivery material thoroughly updatedproduct stability and stability testing of medicinal products section totally rewritten and expanded to include more of the relevant chemistryreflects current and future use of biotechnology products throughoutchanges in our understanding of biopharmaceutics, certain areas of drug delivery and the significance of the solid state all reflectednew page size and designnew photographs of equipment and apparatus

    CRACKING EXAMS IS A CAKEWALK WITH THIS ALL WHICH IS HOT FAVOURITE AMONG STUDENTS AND TEACHERS OF ALL CROSS SECTIONS THIS BOOK

    New co-authors--Irl Bivens and Stephen Davis--from Davidson College; both distinguished educators and writers.* More emphasis on graphing calculators in exercises and examples, including CAS capabilities of graphing calculators.* More problems using tabular data and more emphasis on mathematical modeling.

    Includes chapters on orbital mechanics, spacecraft construction, satellite-path radio wave propagation, modulation techniques, multiple access, and a detailed analysis of the communications link.

    The aim of the book is to enable students to write effective C programs.The book starts with an introduction to programming in general followed by a detailed introduction to C programming. It then delves into a complete analysis of various constructs of C such as decision control and looping statements, functions, arrays, strings, pointers, structure and union, file management, and preprocessor directives. It also provides a separate chapter on linked list detailing the various kinds of linked lists and how they are used to allocate memory dynamically.A highly detailed pedagogical approach is followed throughout the book, which includes plenty of examples, figures, programming tips, keywords, and end-chapter exercises which make this book an ideal resource for students to master and fine-tune the art of writing C programs.