Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    In this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing big idea book, Steven Johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day—from Lord of the Rings to Grand Theft Auto to The Simpsons—has been growing more sophisticated with each passing year, and, far from rotting our brains, is actually posing new cognitive challenges that are actually making our minds measurably sharper. After reading Everything Bad is Good for You, you will never regard the glow of the video game or television screen the same way again. With a new afterword by the author. Steven Johnson's newest book, How We Got to Now, is now available from Riverhead Books.

    Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets?In recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society.In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

    Without knowing precisely how, we acquire insight into a situation and understand which path to take. Intuition is one of the most powerful decision-making forces in our possession. Yet instead of tapping into it, we frequently ignore it. We weigh arguments, make lists of pros and cons, and listen to every voice except the one that truly matters: our own.In Trust Within, Molly Carroll explores the fascinating, multifaceted, and mysterious nature of intuition and the ways it can be harnessed to inspire better life decisions. Drawing on heartfelt stories from those who have learned from and lived by their intuition, Carroll encourages readers to access their own instincts through creative tools and techniques. As warm and engaging as it is practical, Trust Within is a must-read for all those who wish to embrace the innate power of their inner wisdom.

    Which forces will prevail in this race to Omega? How will we cope with the awesome dangers and opportunities we must face? In this thoroughly rewritten, newly illustrated edition of his classic work 'The White Hole In Time', Russell shows how this unprecedented acceleration of our daily lives has come about, and how to find inner tranquility during these turbulent times. Here is an extraordinary and innovative vision of humanity, one that integrates science and technology with humanity's eternal quest for harmony and inner peace.

    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

    Alan Sohn's and Cathy Grayson's groundbreaking Cognitive Social Integration Therapy (CSIT) offers practical solutions that help parents prepare their children for a fulfilling life of social interaction outside the confines of their syndrome, addressing such topics as:- The six characteristics of Asperger's Syndrome- How to identify a child's type of Asperger's--and the best approaches for dealing with it- Understanding how an Asperger's child sees and interprets the world- Replacing inappropriate coping techniques with productive skills- How to survive and learn from a crisis- How school programs can aid in teaching Asperger children - Making changes that last

    We sabotage our relationships and undermine our chances; we focus on the wrong partners and run away from real possibility. We find it difficult to be trusting, vulnerable, faithful, and honest. No matter how great the desire, we don't know how to move forward.Getting to commitment is about growth and change. It is about getting the love you deserve. You will learn how to recognize and overcome the eight greatest obstacles to lasting connection, how to focus on real possibility, and how to make and keep the relationships that matter most. Whether you are facing your own commitment issues or the issues of a reluctant partner, there is a way to both understand and resolve these conflicts. Falling in love and staying in love requires its own kind of heroism, because it takes real courage to make a commitment to lasting love. This book is about finding that courage.

    Fast Tract Digestion Heartburn is the first book to define and address the real cause of acid reflux. Acid reflux occurs as a result of digestive malabsorption of five difficult-to-digest carbohydrates. It leads to the overgrowth of gas-producing bacteria in the small intestine and the gas pressure drives acid reflux. Dropping a Mentos into a bottle of Coke is the perfect illustration of this phenomenon. Unfortunately, PPI drugs do not address the real cause, but also cause serious side effects including vitamin and mineral malabsorption, bone fractures, pneumonia, low blood magnesium levels, bacterial overgrowth, C diff infection and pneumonia as explained in the book.Fast Tract Digestion Heartburn offers science-based food choices and recipes (Fast Tract Diet) to limit the five difficult-to-digest carbohydrates, so that you can feel relief within a few days Also, it enables you to self-manage all of the symptoms of acid reflux going forward. The Fast Tract Diet is based on a scientific formula called Fermentation Potential (FP). FP is the key measure regardless of the carbohydrate count. Limiting foods with high FP will help control the overgrowth of bacteria in the small intestine and, as a result, acid reflux. The Fast Tract Diet was clinically tested on reflux sufferers in the Boston area. The results were overwhelming and proved the effectiveness of the diet as an alternative to proton pump inhibitor drugs.

    Young widows and widowers share thoughts and dilemmas about losing a loved one, what to tell young children experiencing a parent's death, returning to work and dealing with in-laws.

    James Hirsch’s myth-shattering blend of history, reportage, advocacy, and memoir will speak for, and to, the 20 million Americans who live with this disease. Cheating Destiny offers revealing views of the diabetic subculture, the urge toward secrecy that many diabetics feel, the glycemic rollercoaster they ride constantly, and the remarkable perseverance—even heroism—required for survival.Hirsch is uniquely qualified to write this book. An award-winning journalist and best-selling author, he has lived with type 1 diabetes for twenty-five years. His brother Irl, also a diabetic, is one of the country’s leading diabetologists. Most poignantly, he knows firsthand the toll diabetes can take on parents: his three-year-old son was diagnosed with the disease while Hirsch was writing this book.Hirsch draws on all this expertise to craft an incisive, surprising portrayal of the fascinating science behind the disease and the skyrocketing impact of diabetes on our economy and society. Most striking is his candid, authoritative writing about the psychological and emotional hurdles that diabetics confront every day. Anyone who lives with diabetes—or loves a diabetic—will find here an empowering voice of empathy.

    The LSAT Trainer. Your LSAT score is the most important part of the law school admissions process. It is far more important than your essays, your recommendations, your GPA, where you went to college, or where you come from. A top LSAT score can open doors for you that would be virtually impossible to open otherwise. Most people are capable of drastically improving their scores with the right preparation. Most people score about the same on the actual exam as they do on their first diagnostic. The LSAT Trainer is the most advanced and effective LSAT learning system ever developed. No other book has ever explained the LSAT with as much depth and clarity, or presented strategies that are as simple, intuitive, and effective. But that's not what makes The LSAT Trainer truly special... Other books are designed to help you understand The LSAT. And that's what we expect our academic books to do. But the LSAT is not a test of what you know. Arguably, a super-smart eighth grader with no advanced training but great reading skills and common sense can get a perfect score on the exam. The LSAT is a test of how you think. The LSAT Trainer is a workbook--it is specifically designed to help you get better and better at thinking through and solving LSAT questions. Lessons and strategies are carefully combined with pinpointed drills and hundreds of real LSAT problems to help you transform what you read about into what you can do. Other books can help you understand the LSAT. The LSAT Trainer will help you get better at it.

    Is this your leisure? Just what will you do then? Having extra or spare time is extremely amazing. You can do every little thing without force. Well, we intend you to spare you few time to review this e-book Behavioral Investment Counseling By Nick Murray This is a god e-book to accompany you in this leisure time. You will not be so tough to know something from this e-book Behavioral Investment Counseling By Nick Murray A lot more, it will assist you to obtain better details and also encounter. Also you are having the excellent tasks, reviewing this e-book Behavioral Investment Counseling By Nick Murray will not include your mind.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    Whatever the case may be, Jason believes it's all about getting off your ass and maximizing the opportunities that life has to offer. It's about remembering that you are alive, right now, and that won't always be the case. So do something. Anything. Enjoy the ride. go outside and get naked.Jason can tell you how to handle every situation life throws at you and play it like a champ: how to look, how to act, how to pick up a stripper--you name it.But that's just for starters. Jason believes that to get what you really want out of life, you have to have confidence. And true confidence is something you have to earn, by deciding what you want from life and then pursuing you passion until you make your dreams a reality.This book will show you how to develop the positive attitude that will allow you to truly make things happen.