His writing is as much art as it is science. He is the most viable system I know." Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. "If anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer everyone in management should be grateful to him for using clear and at times elegant English and even elegant diagrams." The Economist Based on the Massey Lectures, this book examines the reasons why the institutions of our society may well be failing, and opens a discussion as to what could be done. Drawing on the science of effective organization, which is his definition of cybernetics, Stafford Beer explains key cybernetic principles in words and pictures that all can understand. He concludes that our society commits more and more resources to plastering over the cracks in the system which simply reappear while freedom itself is increasingly eroded. The institutions must be redesigned, and returned to the people, to whom the scientific tools for doing this ought to belong.

    But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair trade market. It compares these families to conventional farming families in the same region, who depend on local middlemen and are vulnerable to the fluctuations of the world coffee market. Written in a clear and accessible style, the book carries readers into the lives of these coffee producer households and their communities, offering a nuanced analysis of both the effects of fair trade on everyday life and the limits of its impact. Brewing Justice paints a clear picture of the complex dynamics of the fair trade market and its relationship to the global economy. Drawing on interviews with dozens of fair trade leaders, the book also explores the changing politics of this international movement, including the challenges posed by the entry of transnational corporations into the fair trade system. It concludes by offering recommendations for strengthening and protecting the integrity of fair trade.

    To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    Within a year, Trippi and his team had transformed the most obscure candidate in the field into a Democratic front-runner with a groundswell of 640,000 supporters and more money than any Democrat in history -- mostly through donations of one hundred dollars or less. Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever.As Trippi argues persuasively, the Internet is distributing power to the people right now. And the companies that understand the coming revolution will be the first movers in this new era, while those that wait will be left behind. From his behind-the-scenes look at Dean's shocking rise and fall to his "seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked, but then again might not," Joe Trippi offers an inspiring glimpse of the world we are becoming. And he shows how power, in the hands of all of us, changes everything.

    The Curse of Brink's-Mat reveals the pulse-racing full story of the crime itself before moving to its chilling aftermath, which still reverberates to this day. The heist made the careers of many of the underworld's biggest names, and changed the face of British crime forever but in the years that followed the robbery, many of those involved, innocent and guilty alike have been sent to an early grave. Two decades on, the death toll is still rising. Nobody knows more about that extraordinary morning's events than Wensley Clarkson. Nobody is better placed to track the vicious, violent and unexpected waves that followed in its wake or bring to life its cast of larger-than-life characters. From small-time crime in south-east London, to ‘the heist of the century' and its bloody consequences, Wensley Clarkson's The Curse of Brink's-Mat is an epic tale of villainy, gold and revenge.

     Police begin to suspect that their target is a rogue operator who has emerged from their own ranks. And then, all hell breaks loose in Los Angeles… An arrest in the strangling murders of two co-eds across state lines finally leads to a break in the case, but the mild-mannered suspect remembers nothing about the crime of which he is accused. His attorney and a team of psychiatrists are convinced this is no lust murderer, but a mentally ill man tormented by an evil alter personality, the terrifyingly malevolent sexual sadist “Steve”. But what if Steve is the final triumphant act in a psychopath’s lifelong career in deception? None are prepared for the dark journey through the mazes of the human mind it will take to unlock the door to justice. From the author of the aviation disaster ebook bestseller “Gone: Catastrophe in Paradise”, “A City Owned” is the first installment of the two-part series “Murder by Increments”, the true story of the worst case of serial sex homicide in American history.

    She uncovers intrigue, corruption and ineptness within the American Food and Drug Administration and uses solid research to show how the government and medical community propagate deadly nutritional advice and why Americans keep getting more obese and unhealthy.

    Collection of the following titles: A Bag of Gold Coin, Choice of Friends, How Friends are Parted, Tiger and the Woodpecker, Friends and Foes

    Featuring truly startling statistics, a wealth of anecdotes, and a liberal sprinkling of Jewish humor, this book reveals how the seven principles that form the bedrock of Jewish financial success have helped the Jews historically and how they continue to ensure Jewish success today.

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    So in 2012, two years after her marriage ended, Johnson launched a blog on her newfound, successful life as a single mom. Now this book will help millions of women confront the naysayers in their lives (and in their own minds) to build a thriving career and achieve financial security, and to reignite their romantic life--all while being a kickass parent to their kids.

    It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

    This new edition of Hesmondhalgh′s clearly written, thoroughly argued overview of political-economic, organizational, technological, and cultural change represents yet another important intervention in research on cultural production.

    

    One likes him almost immediately, both for his character, his honesty, and integrity and for his singular, unbending self-accountability.    He gets on well with almost everyone he meets - becoming the bane of those who cheat and lie and steal - and marries a woman he deserves and appreciates as much as he does the land that he explores and worships.     From the early 1900s until the present day, "Red" Sorensen recounts with exquisitely detailed descriptiveness his wilderness adventures and all-too-frequent brushes with mortal danger, whether from ubiquitous mountain predators, natural catastrophes, foolish fellow men, or his planes that seem to crash too often.     I find myself in awe of this man, and I admire his wife who kept up with him; It takes a special kind of women to love a man extraordinary as Red. If you sign up for his ride, prepare to be awestruck by the country he guides you through, and the quality of this man called simple "Red."Become part of a rapidly Vanishing Time and a rapidly Vanishing Place,      BUY NOW