This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites.The talks that spawned this book have been top-rated by attendees in every conference they were presented, and praised in industry media such as ."net" magazine.Get information you won't find in any other bookLearn through small, easily digestible chaptersHelps you understand CSS more deeply so you can improve your own solutionsApply Lea's techniques to practically every CSS problem you faceGain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    Whether you use Linux, Unix, or Windows, this newly revised edition describes the essential practices previously handed down only from mentor to protege. This wonderfully lucid, often funny cornucopia of information introduces beginners to advanced frameworks valuable for their entire career, yet is structured to help even the most advanced experts through difficult projects.The book's four major sections build your knowledge with the foundational elements of system administration. These sections guide you through better techniques for upgrades and change management, catalog best practices for IT services, and explore various management topics. Chapters are divided into The Basics and The Icing. When you get the Basics right it makes every other aspect of the job easier--such as automating the right things first. The Icing sections contain all the powerful things that can be done on top of the basics to wow customers and managers.Inside, you'll find advice on topics such asThe key elements your networks and systems need in order to make all other services run better Building and running reliable, scalable services, including web, storage, email, printing, and remote access Creating and enforcing security policies Upgrading multiple hosts at one time without creating havoc Planning for and performing flawless scheduled maintenance windows Managing superior helpdesks and customer care Avoiding the -temporary fix- trap Building data centers that improve server uptime Designing networks for speed and reliability Web scaling and security issues Why building a backup system isn't about backups Monitoring what you have and predicting what you will need How technically oriented workers can maintain their job's technical focus (and avoid an unwanted management role) Technical management issues, including morale, organization building, coaching, and maintaining positive visibility Personal skill techniques, including secrets for getting more done each day, ethical dilemmas, managing your boss, and loving your job System administration salary negotiation It's no wonder the first edition received Usenix SAGE's 2005 Outstanding Achievement Award!This eagerly anticipated second edition updates this time-proven classic:Chapters reordered for easier navigationThousands of updates and clarifications based on reader feedbackPlus three entirely new chapters: Web Services, Data Storage, and Documentation

    How's that possible? Google revealed the secret through a project called Kubernetes, an open source cluster orchestrator (based on its internal Borg system) that radically simplifies the task of building, deploying, and maintaining scalable distributed systems in the cloud. This practical guide shows you how Kubernetes and container technology can help you achieve new levels of velocity, agility, reliability, and efficiency.Authors Kelsey Hightower, Brendan Burns, and Joe Beda--who've worked on Kubernetes at Google--explain how this system fits into the lifecycle of a distributed application. You will learn how to use tools and APIs to automate scalable distributed systems, whether it is for online services, machine-learning applications, or a cluster of Raspberry Pi computers.Explore the distributed system challenges that Kubernetes addressesDive into containerized application development, using containers such as DockerCreate and run containers on Kubernetes, using Docker's Image format and container runtimeExplore specialized objects essential for running applications in productionReliably roll out new software versions without downtime or errorsGet examples of how to develop and deploy real-world applications in Kubernetes

    Head First Ajax gives you an up-to-date perspective that lets you see exactly what you can do--and has been done--with Ajax. With it, you get a highly practical, in-depth, and mature view of what is now a mature development approach. Using the unique and highly effective visual format that has turned Head First titles into runaway bestsellers, this book offers a big picture overview to introduce Ajax, and then explores the use of individual Ajax components--including the JavaScript event model, DOM, XML, JSON, and more--as it progresses. You'll find plenty of sample applications that illustrate the concepts, along with exercises, quizzes, and other interactive features to help you retain what you've learned.Head First Ajax covers:The JavaScript event modelMaking Ajax requests with XMLHTTPREQUEST objectsThe asynchronous application modelThe Document Object Model (DOM)Manipulating the DOM in JavaScriptControlling the browser with the Browser Object ModelXHTML FormsPOST RequestsXML Syntax and the XML DOM treeXML Requests & ResponsesJSON -- an alternative to XMLAjax architecture & patternsThe Prototype LibraryThe book also discusses the server-side implications of building Ajax applications, and uses a black box approach to server-side components.Head First Ajax is the ideal guide for experienced web developers comfortable with scripting--particularly those who have completed the exercises in Head First JavaScript--and for experienced programmers in Java, PHP, and C# who want to learn client-side programming.

    Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure. Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals. Lanier also shows:How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourseHow file sharing is killing the artistic middle class;How a belief in a technological “rapture” motivates some of the most influential technologistsWhy a new humanistic technology is necessary. Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

    With this hands-on book, you’ll learn Flask from the ground up by developing a complete social blogging application step-by-step. Author Miguel Grinberg walks you through the framework’s core functionality, and shows you how to extend applications with advanced web techniques such as database migration and web service communication.Rather than impose development guidelines as other frameworks do, Flask leaves the business of extensions up to you. If you have Python experience, this book shows you how to take advantage of that creative freedom.- Learn Flask’s basic application structure and write an example app- Work with must-have components—templates, databases, web forms, and email support- Use packages and modules to structure a large application that scales- Implement user authentication, roles, and profiles- Build a blogging feature by reusing templates, paginating item lists, and working with rich text- Use a Flask-based RESTful API to expose app functionality to smartphones, tablets, and other third-party clients- Learn how to run unit tests and enhance application performance- Explore options for deploying your web app to a production server

    In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.

     -Byte, September 1995 I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars, restaurants, at work, at home... and even at a Little League game when my son wasn't in the line-up. -Charles Long If you think you're a really good programmer... read [Knuth's] Art of Computer Programming... You should definitely send me a resume if you can read the whole thing. -Bill Gates It's always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers. -Jonathan Laventhol This first volume in the series begins with basic programming concepts and techniques, then focuses more particularly on information structures-the representation of information inside a computer, the structural relationships between data elements and how to deal with them efficiently. Elementary applications are given to simulation, numerical methods, symbolic computing, software and system design. Dozens of simple and important algorithms and techniques have been added to those of the previous edition. The section on mathematical preliminaries has been extensively revised to match present trends in research. Ebook (PDF version) produced by Mathematical Sciences Publishers (MSP), http: //msp.org

    Today's increasingly fast pace of software development--as programmers make small changes to software one day only to undo them the next--has only heightened the problem; consecutive work on code or single-programmer software is a rare sight these days. Without careful attention to version control, concurrent and collaborative work can create more headaches than it solves. This is where Subversion comes into play.Written by members of the Subversion open source development team, Version Control with Subversion introduces the powerful new versioning tool designed to be the successor to the Concurrent Version System or CVS. CVS users will find the "look and feel" Subversion comfortably familiar, but under the surface it's far more flexible, robust, and usable, and more importantly, it improves on CVS's more notable flaws.The book begins with a general introduction to Subversion, the basic concepts behind version control, and a guided tour of Subversion's capabilities and structure. With thorough attention to detail, the authors cover every aspect of installing and configuring Subversion for managing a programming project, documentation, or any other team-based endeavor. Later chapters cover the more complex topics of branching, repository administration, and other advanced features such as properties, externals, and access control. The book ends with reference material and appendices covering a number of useful topics such as a Subversion complete reference and troubleshooting guide.Version Control with Subversion aims to be useful to readers of widely different backgrounds, from those with no previous experience in version control to experienced sysadmins. If you've never used version control, you'll find everything you need to get started in this book. And if you're a seasoned CVS pro, this book will help you make a painless leap into Subversion.

    The algorithms you'll use most often as a programmer have already been discovered, tested, and proven. If you want to take a hard pass on Knuth's brilliant but impenetrable theories and the dense multi-page proofs you'll find in most textbooks, this is the book for you. This fully-illustrated and engaging guide makes it easy for you to learn how to use algorithms effectively in your own programs.Grokking Algorithms is a disarming take on a core computer science topic. In it, you'll learn how to apply common algorithms to the practical problems you face in day-to-day life as a programmer. You'll start with problems like sorting and searching. As you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression or artificial intelligence. Whether you're writing business software, video games, mobile apps, or system utilities, you'll learn algorithmic techniques for solving problems that you thought were out of your grasp. For example, you'll be able to:Write a spell checker using graph algorithmsUnderstand how data compression works using Huffman codingIdentify problems that take too long to solve with naive algorithms, and attack them with algorithms that give you an approximate answer insteadEach carefully-presented example includes helpful diagrams and fully-annotated code samples in Python. By the end of this book, you will know some of the most widely applicable algorithms as well as how and when to use them.

    This is the undisputed go-to guide to Rust, written by two members of the Rust core team, with feedback and contributions from 42 members of the community. The book assumes that you’ve written code in another programming language but makes no assumptions about which one, meaning the material is accessible and useful to developers from a wide variety of programming backgrounds.Known by the Rust community as "The Book," The Rust Programming Language includes concept chapters, where you’ll learn about a particular aspect of Rust, and project chapters, where you’ll apply what you’ve learned so far to build small programs.The Book opens with a quick hands-on project to introduce the basics then explores key concepts in depth, such as ownership, the type system, error handling, and fearless concurrency. Next come detailed explanations of Rust-oriented perspectives on topics like pattern matching, iterators, and smart pointers, with concrete examples and exercises--taking you from theory to practice.The Rust Programming Language will show you how to: Grasp important concepts unique to Rust like ownership, borrowing, and lifetimes Use Cargo, Rust’s built-in package manager, to build and maintain your code, including downloading and building dependencies Effectively use Rust’s zero-cost abstractions and employ your ownYou’ll learn to develop reliable code that’s speed and memory efficient, while avoiding the infamous and arcane programming pitfalls common at the systems level. When you need to dive down into lower-level control, this guide will show you how without taking on the customary risk of crashes or security holes and without requiring you to learn the fine points of a fickle toolchain.You’ll also learn how to create command line programs, build single- and multithreaded web servers, and much more.The Rust Programming Language fully embraces Rust’s potential to empower its users. This friendly and approachable guide will help you build not only your knowledge of Rust but also your ability to program with confidence in a wider variety of domains.

    You'll learn the SPA design approach, and then start exploring new techniques like structured JavaScript and responsive design. And you'll learn how to capitalize on trends like server-side JavaScript and NoSQL data stores, as well as new frameworks that make JavaScript more manageable and testable as a first-class language.About this BookIf your website is a jumpy collection of linked pages, you are behind. Single page web applications are your next step: pushing UI rendering and business logic to the browser and communicating with the server only to synchronize data, they provide a smooth user experience, much like a native application. But, SPAs can be hard to develop, manage, and test.Single Page Web Applications shows how your team can easily design, test, maintain, and extend sophisticated SPAs using JavaScript end-to-end, without getting locked into a framework. Along the way, you'll develop advanced HTML5, CSS3, and JavaScript skills, and use JavaScript as the language of the web server and the database.This book assumes basic knowledge of web development. No experience with SPAs is required.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.What's InsideDesign, build, and test a full-stack SPA Best-in-class tools like jQuery, TaffyDB, Node.js, and MongoDB Real-time web with web sockets and Socket.IO Touch controls for tablets and smartphones Common SPA design mistakesAbout the AuthorsThe authors are architects and engineering managers. Michael Mikowski has worked on many commercial SPAs and a platform that processes over 100 billion requests per year. Josh Powell has built some of the most heavily trafficked sites on the web.Table of ContentsPART 1: INTRODUCING SPAS Our first single page application Reintroducing JavaScript PART 2: SPA CLIENT Develop the Shell Add feature modules Build the Model Finish the Model and Data modules PART 3: THE SPA SERVER The web server The server database Readying our SPA for production

    Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures