Book picks similar to
The Function of Style by Farshid Moussavi


architecture
scaffold
contemporary-architecture
design

The New Architecture and the Bauhaus


Walter Gropius - 1965
    Gropius traces the rise of the New Architecture and the work of the now famous Bauhaus and, with splendid clarity, calls for a new artist and architect educated to new materials and techniques and directly confronting the requirements of the age.

Designers Don't Read


Austin Howe - 2009
    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

The City of Tomorrow: Sensors, Networks, Hackers, and the Future of Urban Life


Carlo Ratti - 2016
    But their evolution has been anything but linear—cities have gone through moments of radical change, turning points that redefine their very essence. In this book, a renowned architect and urban planner who studies the intersection of cities and technology argues that we are in such a moment.   The authors explain some of the forces behind urban change and offer new visions of the many possibilities for tomorrow’s city. Pervasive digital systems that layer our cities are transforming urban life. The authors provide a front-row seat to this change. Their work at the MIT Senseable City Laboratory allows experimentation and implementation of a variety of urban initiatives and concepts, from assistive condition-monitoring bicycles to trash with embedded tracking sensors, from mobility to energy, from participation to production. They call for a new approach to envisioning cities: futurecraft, a symbiotic development of urban ideas by designers and the public. With such participation, we can collectively imagine, examine, choose, and shape the most desirable future of our cities.

Ornament and Crime: Selected Essays


Adolf Loos - 1997
    Most deal with questions of design in a wide range of areas, from architecture and furniture, to clothes and jewellery, pottery, plumbing, and printing; others are polemics on craft education and training, and on design in general. Loos, the great cultural reformer and moralist in the history of European architecture and design was always a 'revolutionary against the revolutionaries'. With his assault on Viennese arts and crafts and his conflict with bourgeois morality, he managed to offend the whole country. His 1908 essay 'Ornament and Crime', mocked by an age in love with its accessories, has come to be recognised as a seminal work in combating the aesthetic imperialism of the turn of the century. Today Loos is recognised as one of the great masters of modern architecture.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time


Maria Veloso - 2004
    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

The Architecture of Community


Leon Krier - 2009
    Until now, however, his ideas have circulated mostly among a professional audience of architects, city planners, and academics. In The Architecture of Community, Krier has reconsidered and expanded writing from his 1998 book Architecture: Choice or Fate. Here he refines and updates his thinking on the making of sustainable, humane, and attractive villages, towns, and cities. The book includes drawings, diagrams, and photographs of his built works, which have not been widely seen until now. With three new chapters, The Architecture of Community provides a contemporary road map for designing or completing today’s fragmented communities. Illustrated throughout with Krier’s original drawings, The Architecture of Community explains his theories on classical and vernacular urbanism and architecture, while providing practical design guidelines for creating livable towns. The book contains descriptions and images of the author’s built and unbuilt projects, including the Krier House and Tower in Seaside, Florida, as well as the town of Poundbury in England. Commissioned by the Prince of Wales in 1988, Krier’s design for Poundbury in Dorset has become a reference model for ecological planning and building that can meet contemporary needs.

Jog on Journal: A Practical Guide to Getting Up and Running


Bella Mackie - 2019
    But through her inspiring personal story and realistic approach she’s already inspired thousands of men and women to manage their mental health through exercise. In this journal, Bella takes you on a journey from the sofa to the open road, helping you to:• Gain a new awareness of mental health problems such as anxiety and depression• Cope with side effects such as panic attacks and intrusive thoughts• Learn and memorise calming strategies such as breathing exercises• Build a checklist of everything you need to start running• Develop a regular running schedule, with realistic targets• Use exercise to gain confidence and manage mental health problemsPacked with insights from athletes and psychologists and step-by-step achievable goals, The Jog On Journal has everything you need to get you up and running.

Advanced Apex Programming for Salesforce.com and Force.com


Dan Appleman - 2012
    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

Ancient Inventions


Peter James - 1994
    But as the authors of this fascinating and eye-opening book reveal, some of humankind's most important and most amazing inventions actually date back thousands of years. Historian Peter James and archaeologist Nick Thorpe have pooled their expertise in amassing this compendium of human ingenuity through the ages. Together they conclusively prove that our ancestors, however long ago they lived and whatever part of the globe they occupied, were brilliant problem-solvers. Written with the pure joy of discovery, Ancient Inventions reveals that:* Medieval Baghdad had an efficient postal service, banks, and a paper mill.* Rudimentary calendars were being used in France as early as 13,000 B.C.* Apartment condominiums rose in deserts of the American Southwest a thousand years ago.* The ancient Greeks used an early form of computer.* Plastic surgery was being performed in India by the first century B.C.* The Egyptians knew about effective contraceptives.* Flamethrowers were used in battles waged in tenth-century China.Brimming with odd facts and entertaining curiosities, written with zest and humor, comprehensive and fun to read, Ancient Inventions is a wonderful celebration of the endless inventiveness of the human mind."This presentation of the discoveries and innovations of the ancients will fascinate."--Booklist"Thoroughly researched...It is doubtful that anyone could examine [this book] without coming away enlightened in one of its broadly ranging areas."--Library JournalAN ALTERNATE SELECTION OF THE QUALITY PAPERBACK BOOK CLUB AND THE NATURAL SCIENCE BOOK CLUB

Call Me Dave: The Unauthorised Biography of David Cameron


Michael Ashcroft - 2015
    After a decade as Conservative Party leader and six years as Prime Minister, he remains an enigma to those outside his exclusive inner circle.Now, in the wake of his dramatic resignation following the sensational EU referendum campaign, this new edition of the book that 'got the world talking' (Daily Mail) revisits the real David Cameron, bringing the story of his premiership to its final chapter.Based on hundreds of interviews with colleagues past and present, friends and foes, this unauthorised biography charts Cameron's path from a blissful childhood in rural Berkshire through to the most powerful office in the country, giving a fascinating insight into his most intriguing relationships, both political and personal.Exploring the highs and lows of his administration, from his brush with disaster over the Scottish question and his humiliation over Syria to his surprise election victory in 2015 and his controversial win on gay marriage, this fully updated edition offers a comprehensive assessment of Cameron's legacy in office, weighing up the extraordinary achievements of Britain's youngest Prime Minister for 200 years.

Theory and Design in the First Machine Age


Reyner Banham - 1980
    It has influenced a generation of students and critics interested in the formation of attitudes, themes, and forms which were characteristic of artists and architects working primarily in Europe between 1900 and 1930 under the compulsion of new technological developments in the first machine age.

Vet Among the Pigeons


Gillian Hick - 2010
    Although by now, not such a green graduate, the animals and their owners keep her challenged in a way never described in the text books.

Geeks Bearing Gifts: Imagining New Futures for News


Jeff Jarvis - 2014
    Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks.Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.

Recovering Landscape: Essays in Contemporary Landscape Theory


James Corner - 1999
    While this recovery invokes a return of past traditions and ideas, it also implies renewal, invention, and transformation. Recovering Landscape collects a number of essays that discuss why landscape is gaining increased attention today, and what new possibilities might emerge from this situation. Themes such as reclamation, urbanism, infrastructure, geometry, representation, and temporality are explored in discussions drawn from recent developments not only in the United States but also in the Netherlands, France, India, and Southeast Asia. The contributors to this collection, all leading figures in the field of landscape architecture, include Alan Balfour, Denis Cosgrove, Georges Descombes, Christophe Girot, Steen Hoyer, David Leatherbarrow, Bart Lootsma, Sebastien Marot, Anuradha Mathur, Marc Treib, and Alex Wall.

Object Thinking


David West - 2004
    Delving into the history, philosophy, and even politics of object-oriented programming, West reveals how the best programmers rely on analysis and conceptualization on thinking rather than formal process and methods. Both provocative and pragmatic, this book gives form to what s primarily been an oral tradition among the field s revolutionary thinkers and it illustrates specific object-behavior practices that you can adopt for true object design and superior results.Gain an in-depth understanding of: Prerequisites and principles of object thinking. Object knowledge implicit in eXtreme Programming (XP) and Agile software development. Object conceptualization and modeling. Metaphors, vocabulary, and design for object development.Learn viable techniques for: Decomposing complex domains in terms of objects. Identifying object relationships, interactions, and constraints. Relating object behavior to internal structure and implementation design. Incorporating object thinking into XP and Agile practice."