In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    This edition retains the scope and emphasis that have made the book very successful while adding over twenty new numerical examples and over 550 new end-of-chapter problems.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    With poems in the leading journals of the day -- American Poetry Review, Grand Street, Conjunctions, The Boston Review, to name just a few -- Gander plumbs the erotic depths of human interaction with the land. The poems in Science Steepleflower test this relationship with what Publisher's Weekly has called "an inbred (and often haunting) spirituality", bringing us to new vistas of linguistic and perceptive grace.

    The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    His newspaper column was read daily by 40 million people, and as radio entertainer, lecturer, movies star, and homespun sage, he was one of our most popular entertainers.

    The author captures the dynamics of the evolving debates about European unity and examines the factors that led to today's union.

    The latest generation of titles in this series also feature glossaries and visual elements that complement the classic, familiar format."CliffsNotes on Lord of the Flies" takes you on an exploration of William Golding's novel to the dark side of humanity, the savagery that underlies even the most civilized human beings. Follow Golding's group of young boys from hope to disaster and watch as they attempt to survive their uncivilized, unsupervised, and isolated environment.You can rely on "CliffsNotes on Lord of the Flies" for character analyses, insightful essays, and chapter-by-chapter commentaries to ensure your safe passage through the rich symbolism of this novel. Other features that help you study includeA brief synopsis of the novelA character map to help you see relationships among the charactersA glossary that helps you get the most out of your readingAn interactive quiz to test your knowledgeEssay topics and review questionsClassic literature or modern modern-day treasure -- you'll understand it all with expert information and insight from CliffsNotes study guides.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Rousseau was a major Swiss philosopher, writer, and composer of the eighteenth-century Enlightenment, whose political philosophy influenced the French Revolution and the development of modern political and educational thought.This ebook is DRM free and includes an active table of contents.

    Short, clear presentations and lots of opportunity for practice give students the confidence to use new vocabulary. 80 units at each level mean they cover a huge range of topics and everyday situations. Extra practice and interactive activities on CD-ROM.

    Most students worry about what an admissions officer looks for in a writing sample. But that’s the wrong way to approach this vital component, says former college admissions officer Harry Bauld. At Brown and Columbia, he saw what prospective students often did wrong—and now tells you how to do it right.On Writing the College Application Essay is his inside guide to writing a college application essay that will stand out from the pack. Baum advises you on how to avoid platitudes and find your authentic voice, gives you tools and ideas that will spark your imagination, and shows you how to approach themes with originality and panache to make even the most tired topics—the ones most students should stay away from—fresh, such as:The trip (“I had to adjust to a whole new way of life.”)My favorite things (puppy dogs, freedom, and chocolate chip cookies)The pageant contestant (“I think World Peace is the most important issue facing us today.”)The jock (“Through wrestling I have learned to set goals and to work with people.”)The autobiography (“Hello, my name is . . . ”)Tales of my success (“But, finally, when I crossed the finish line . . . ”)Pet death (“As I watched Buttons’s life ebb away, I came to value . . . ”)Getting into the college of your dreams is tough. The competition is fierce. For more than twenty-five years, On Writing the College Application Essay has helped thousands of students improve their chances. Now, let it work for you.

    In writing the book James Stewart asked himself:What is essential for a three-semester calculus course for scientists and engineers? Stewart's SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS offers a concise approach to teaching calculus, focusing on major concepts and supporting those with precise definitions, patient explanations, and carefully graded problems. SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS is only 850 pages-two-thirds the size of Stewart's other calculus texts (CALCULUS, FIFTH EDITION AND CALCULUS, EARLY TRANSCENDENTALS, Fifth Edition)-yet it contains almost all of the same topics. The author achieved this relative brevity mainly by condensing the exposition and by putting some of the features on the website www.StewartCalculus.com. Despite the reduced size of the book, there is still a modern flavor: Conceptual understanding and technology are not neglected, though they are not as prominent as in Stewart's other books. SINGLE VARIABLE ESSENTIAL CALCULUS: EARLY TRANSCENDENTALS has been written with the same attention to detail, eye for innovation, and meticulous accuracy that have made Stewart's textbooks the best-selling calculus texts in the world.