Memetics is the science of memes, the invisible but very real DNA of human society.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

    An evolutionary and cognitive account of the addictive mind candy that is humor.

    Until now, they have been considered completely irreconcilable theories of origin and existence. David Sloan Wilson's Darwin's Cathedral takes the radical step of joining the two, in the process proposing an evolutionary theory of religion that shakes both evolutionary biology and social theory at their foundations.The key, argues Wilson, is to think of society as an organism, an old idea that has received new life based on recent developments in evolutionary biology. If society is an organism, can we then think of morality and religion as biologically and culturally evolved adaptations that enable human groups to function as single units rather than mere collections of individuals? Wilson brings a variety of evidence to bear on this question, from both the biological and social sciences. From Calvinism in sixteenth-century Geneva to Balinese water temples, from hunter-gatherer societies to urban America, Wilson demonstrates how religions have enabled people to achieve by collective action what they never could do alone. He also includes a chapter considering forgiveness from an evolutionary perspective and concludes by discussing how all social organizations, including science, could benefit by incorporating elements of religion.Religious believers often compare their communities to single organisms and even to insect colonies. Astoundingly, Wilson shows that they might be literally correct. Intended for any educated reader, Darwin's Cathedral will change forever the way we view the relations among evolution, religion, and human society.

    Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

    But why not when we're good? Primates and Philosophers tackles this question by exploring the biological foundations of one of humanity's most valued traits: morality.In this provocative book, primatologist Frans de Waal argues that modern-day evolutionary biology takes far too dim a view of the natural world, emphasizing our "selfish" genes. Science has thus exacerbated our reciprocal habits of blaming nature when we act badly and labeling the good things we do as "humane." Seeking the origin of human morality not in evolution but in human culture, science insists that we are moral by choice, not by nature.Citing remarkable evidence based on his extensive research of primate behavior, de Waal attacks "Veneer Theory," which posits morality as a thin overlay on an otherwise nasty nature. He explains how we evolved from a long line of animals that care for the weak and build cooperation with reciprocal transactions. Drawing on both Darwin and recent scientific advances, de Waal demonstrates a strong continuity between human and animal behavior. In the process, he also probes issues such as anthropomorphism and human responsibilities toward animals.Based on the Tanner Lectures de Waal delivered at Princeton University's Center for Human Values in 2004, Primates and Philosophers includes responses by the philosophers Peter Singer, Christine M. Korsgaard, and Philip Kitcher and the science writer Robert Wright. They press de Waal to clarify the differences between humans and other animals, yielding a lively debate that will fascinate all those who wonder about the origins and reach of human goodness.The University Center for Human Values Series.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

    He proposes that we look at evolution as a battle between genes instead of between whole organisms. We can then view changes in phenotypes—the end products of genes, like eye color or leaf shape, which are usually considered to increase the fitness of an individual—as serving the evolutionary interests of genes.Dawkins makes a convincing case that considering one’s body, personality, and environment as a field of combat in a kind of “arms race” between genes fighting to express themselves on a strand of DNA can clarify and extend the idea of survival of the fittest. This influential and controversial book illuminates the complex world of genetics in an engaging, lively manner.

    Wilson's book. On Human Nature begins a new phase in the most important intellectual controversy of this generation: Is human behavior controlled by the species' biological heritage? Does this heritage limit human destiny?With characteristic pugency and simplicity of style, the author of Sociobiology challenges old prejudices and current misconceptions about the nature-nurture debate. In his new preface E. O. Wilson reflects on how he came to write this book: how The Insect Societies led him to write Sociobiology, and how the political and religious uproar that engulfed that book persuaded him to write another book that would better explain the relevance of biology to the understanding of human behavior.

    The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

    But although brain scans and other neurotechnologies have provided groundbreaking insights into the workings of the human brain, the increasingly fashionable idea that they are the most important means of answering the enduring mysteries of psychology is misguided—and potentially dangerous.In Brainwashed, psychiatrist and AEI scholar Sally Satel and psychologist Scott O. Lilienfeld reveal how many of the real-world applications of human neuroscience gloss over its limitations and intricacies, at times obscuring—rather than clarifying—the myriad factors that shape our behavior and identities. Brain scans, Satel and Lilienfeld show, are useful but often ambiguous representations of a highly complex system. Each region of the brain participates in a host of experiences and interacts with other regions, so seeing one area light up on an fMRI in response to a stimulus doesn't automatically indicate a particular sensation or capture the higher cognitive functions that come from those interactions. The narrow focus on the brain's physical processes also assumes that our subjective experiences can be explained away by biology alone. As Satel and Lilienfeld explain, this “neurocentric” view of the mind risks undermining our most deeply held ideas about selfhood, free will, and personal responsibility, putting us at risk of making harmful mistakes, whether in the courtroom, interrogation room, or addiction treatment clinic. A provocative account of our obsession with neuroscience, Brainwashed brilliantly illuminates what contemporary neuroscience and brain imaging can and cannot tell us about ourselves, providing a much-needed reminder about the many factors that make us who we are.

    This edition provides increased coverage of taste and smell, circadian rhythms, brain development, and developmental disorders and includes new information on molecular mechanisms and functional brain imaging. Path of Discovery boxes, written by leading researchers, highlight major current discoveries. In addition, readers will be able to assess their knowledge of neuroanatomy with the Illustrated Guide to Human Neuroanatomy, which includes a perforated self-testing workbook.This edition's robust ancillary package includes a bound-in student CD-ROM, an Instructor's Resource CD-ROM, and resources online.

    In The First Idea, Stanley Greenspan and Stuart Shanker explore this missing link and offer brilliant new insights into two longstanding questions: how human beings first create symbols and how these abilities evolved and were transmitted across generations over millions of years. From fascinating research into the intelligence of both human infants and apes, they identify certain cultural practices that are vitally important if we are to have stable and reflective future societies.

    Along the way, we find out about eyebrow flashes, whistling languages, how parents teach their children to speak, how politeness travels across languages and how the way we talk show not just how old we are but where we're from and even who we want to be.Whether looking at the whistle languages of the Canary Islands or describing the layout of the human throat, this landmark book will enrich the lives of everyone who reads it.

    But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.