Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    In reality, mythology is more screwed up than a schizophrenic shaman doing hits of unidentified. Wait, it all makes sense now. In Zeus Grants Stupid Wishes, Cory O’Brien, creator of Myths RETOLD!, sets the stories straight. These are rude, crude, totally sacred texts told the way they were meant to be told: loudly, and with lots of four-letter words. Skeptical? Here are just a few gems to consider: � Zeus once stuffed an unborn fetus inside his thigh to save its life after he exploded its mother by being too good in bed. � The entire Egyptian universe was saved because Sekhmet just got too hammered to keep murdering everyone. � The Hindu universe is run by a married couple who only stop murdering in order to throw sweet dance parties…on the corpses of their enemies. � The Norse goddess Freyja once consented to a four-dwarf gangbang in exchange for one shiny necklace. And there’s more dysfunctional goodness where that came from.

    Yet we still have great difficulty understanding how it originated, evolved, and spread--or why so many people cannot resist its appeal, no matter how it changes or what form it takes. In this book, renowned fairy-tale expert Jack Zipes presents a provocative new theory about why fairy tales were created and retold--and why they became such an indelible and infinitely adaptable part of cultures around the world.Drawing on cognitive science, evolutionary theory, anthropology, psychology, literary theory, and other fields, Zipes presents a nuanced argument about how fairy tales originated in ancient oral cultures, how they evolved through the rise of literary culture and print, and how, in our own time, they continue to change through their adaptation in an ever-growing variety of media. In making his case, Zipes considers a wide range of fascinating examples, including fairy tales told, collected, and written by women in the nineteenth century; Catherine Breillat's film adaptation of Perrault's Bluebeard; and contemporary fairy-tale drawings, paintings, sculptures, and photographs that critique canonical print versions.While we may never be able to fully explain fairy tales, The Irresistible Fairy Tale provides a powerful theory of how and why they evolved--and why we still use them to make meaning of our lives.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    As a commentary on the texts, Fitchett inserts his own criticism and analysis of parts of four biographies.Each of these men were eyewitnesses to the major events of Wellington’s Peninsula Campaign, and write critically about their own experiences in vivid prose that takes us directly back to the battlefields of Europe.They are the “actual human documents, with the salt of truth, of sincerity, and of reality in every syllable,” as Fitchett writes.‘Wellington’s Men’ is a fascinating history of the Napoleonic Wars as told by the men who saw it.W.H. Fitchett (1841-1928) was a minister, educator and writer, who wrote a column for the Spectator magazine. He published works of fiction and non-fiction, including a four-volume collection How England Saved Europe in 1909.Albion Press is an imprint of Endeavour Press, the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    . . [with] new information, photographs and first-hand accounts." --FlypastDuring the 1950s, plans were being drawn at North American Aviation in Southern California for an incredible Mach-3 strategic bomber. The concept was born as a result of General Curtis LeMay's desire for a heavy bomber with the weapon load and range of the subsonic B-52 and a top speed in excess of the supersonic medium bomber, the B-58 Hustler. However, in April 1961, Defense Secretary McNamara stopped the production go-ahead for the B-70 because of rapid cost escalation and the USSR's newfound ability to destroy aircraft at extremely high altitude using either missiles or the new Mig-25 fighter. Nevertheless, in 1963 plans for the production of three high-speed research aircraft were approved and construction proceeded. In September 1964 the first Valkyrie, now re-coded A/V-1, took to the air for the first time and in October went supersonic.This book is the most detailed description of the design, engineering and research that went into this astounding aircraft. It is full of unpublished details, photographs and firsthand accounts from those closely associated with the project. Although never put into full production, this giant six-engined aircraft became famous for its breakthrough technology, and the spectacular images captured on a fatal air-to-air photo shoot when an observing Starfighter collided with Valkyrie A/V-2 which crashed into the Mojave Desert."Well-illustrated with numerous diagrams and black and white photographs, the book provides an interesting insight into one of the so-called 'white elephant' projects of the 1960s." --Jets Monthly

    Bali: Heaven and Hellis a tale begging to be told - a story of survival in the face of genocide, natural disaster, terrorism, cultural imperialism and corruption on a grand scale. Go behind the smiling face presented to generations of tourists and expats with Phil Jarratt, the award-winning author of over 20 books including Surfing Australia: A Complete History of Surfboard Riding in Australia and That Summer at Boomerang. Phil has first-hand experience of the glorious island at the morning of the world, having spent the past 40 years falling in and out of love with our favourite holiday destination.Jarratt weaves a page-turning story of treachery, deceit, debauchery and wholesale slaughter, set against the idyllic backdrop of a paradise on Earth, then cleverly segues into a modern-day tale of jaw-dropping surf, karma, sexual abandon, and a fusion of East and West that created the modern tourist hot spot.David Hill, Chairman, National Geographic Channels US

    Now, in this new and highly revealing biography, Tom Lodge draws on a wide range of original sources to uncover a host of fresh insights about the shaping of Mandela's personality and public persona, from his childhood days and early activism, through his twenty-seven years of imprisonment, to his presidency of the new South Africa. The book follows Mandela from his education at two elite Methodist boarding schools to his role as a moderating but powerful force in the African National Congress. Throughout, Lodge emphasizes the crucial interplay between Mandela's public career and his private world, revealing how Mandela drew moral and political strength from encounters in which everyday courtesy and even generosity softened conflict. Indeed, the lessons Mandela learned as a child about the importance of defeating ones opponents without dishonoring them were deeply engrained. They shaped a politics of grace and honor that was probably the only approach that could have enabled South Africa's relatively peaceful transition to democracy. Here then is a penetrating look at one of the most celebrated political figures of our time, illuminating a pivotal moment in recent world history.Authoritative and fair-minded...deserves to be read widely.--Adam Roberts, The EconomistA fascinating, indeed riveting, and plausible as well as persuasive examination of why Nelson Mandela should have acquired a world following and can remain as he does an iconic figure even in the 21st century. It is certain to provoke much heated debate.--Desmond Tutu

    The book brings value to both students and teachers/lecturers. It explores the basics of comprehension and memorization and shows effective applications of memory in learning. Some of the topics covered are: How to master the art of effective note taking; how to become avidly interested in any subject matter; how to get a mental second wind; and how to get physically conditioned for effective study. Written by Indiana University Professor of Psychology Harry D. Kitson in 1921 (Second Edition), "How to Use Your Mind" is today still as contemporary as it was then.

    Of these, it is the judiciary’s task to uphold constitutional values and ensure justice for all. The interpretation and application of constitutional values by the judicial system has had far-reaching impact, often even altering provisions of the Constitution itself. Although our legal system was originally based on the broad principles of the English common law, over the years it has been adapted to Indian traditions and been changed, for the better, by certain landmark verdicts.In Landmark Judgments that Changed India, former Supreme Court judge and eminent jurist Asok Kumar Ganguly analyses certain cases that led to the formation of new laws and changes to the legal system. Discussed in this book are judgments in cases such as Kesavananda Bharati v. State of Kerala that curtailed the power of Parliament to amend the Constitution; Maneka Gandhi v. Union of India and Others that defined personal liberty; and Golaknath v. State of Punjab, where it was ruled that amendments which infringe upon fundamental rights cannot be passed.Of special significance for law students and practitioners, this book is also an ideal guide for anyone interested in the changes made to Indian laws down the years, and the evolution of the judicial system to what it is today.

    404, a report on using hemp hurds as a paper-making material. The bulletin proclaims that: “Without a doubt, hemp will continue to be one of the staple agricultural crops of the United States.” The report also warns that: “Our forests are being cut three times faster than they grow.” It finds that (over a 20-year period) 10,000 acres of hemp can produce the same amount of paper as 40,500 acres of trees. The test results are so favorable that USDA Bulletin #404 is printed on paper made from hemp! "The Gospel of Hemp" explains why a crop that was hailed as a "one of the staple agricultural crops of The United States" in a U.S. government report was deceptivley made essentially illegal in 1937. The time has come for America and the world to correct this deception and injustice for the future of our planet.

    These sea raiders, or ‘corsairs’ as they were known, sought captives to enslave in the Ottoman Empire’s galleys, mines and harems. When reports circulated of white Christians being shackled to oars, smashing rocks in mines and being sold into sexual slavery, the American public became incensed. The leaders of the young republic were forced to act and with remarkable dexterity built a fleet of ships that grew into a fighting force powerful enough to withstand its first major test: The Barbary Wars.*Includes annotations and images.

    "The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

    He more or less invented modern politi­cal consulting and helped Richard Nixon, Ronald Reagan, and George H. W. Bush win their races for the White House. Then he reinvented himself as a master of cable television, first as the head of CNBC and, since 1996, as the creator and leader of Fox News, the most influential news network in the country. To liberals, Ailes is an evil genius who helped polarize the country by breaking the mainstream media’s long monopoly on what constitutes news. To conservatives, he’s a champion of free speech and fair reporting whose values and view of Amer­ica reflect their own. But no one doubts that Ailes has transformed journalism. Barack Obama once called him “the most powerful man in America”— and given that Fox News has changed the way millions understand the world, it may be true. Yet for all that fame and infamy, very few people know the real person behind the headlines. Journalist Zev Chafets received unprecedented access to Ailes and his family, friends, and Fox News colleagues. The result is a candid, compelling portrait of a fascinating man. We see Ailes in action at Fox News and hear him reflect on personal mat­ters he has never before discussed publicly. And we discover the heart of his sometimes surprising political beliefs: his profane piety and his unwav­ering belief in the values of his small-town Ohio boyhood. Ailes loves to fight, but he is a happy warrior who has somehow managed to charm and befriend many of the people he has defeated in political campaigns and television wars. Barbara Walters, Rachel Maddow, Jesse Jackson, the Kennedy clan— all are unexpected Ailes fans. Chafets also gives us an unprecedented look at the inner workings of Fox News and explores Ailes’s relationships with Bill O’Reilly, Sean Hannity, Megyn Kelly, Neil Cavuto, Chris Wallace, and the other stars he has nurtured. Ultimately, Ailes is neither villain nor hero but a man full of contradictions and surprises. As Chafets writes, “What will he do next? What stokes his competitive fires and occasional rages? How to reconcile his acts of exceptional loyalty and pri­vate generosity (even to rivals) with his impulse to present himself to the world as a ruthless leg breaker? What makes Roger run—and where, if anywhere, is the finish line? As Ailes himself might say: I report, you decide.”

    Luke, the world's largest fighter wing, is the only F-16 fighter training base in the United States, and each year it produces one thousand pilots who will fly the F-16 from Korea to Afghanistan to Iraq.But being among the elite pilots who are selected for the course is by no means a guarantee that they will earn the right to fly the F-16, perhaps the most agile jet fighter ever sent into combat. Only a few select individuals will have what it takes. Award-winning journalist Peter Aleshire, given unprecedented access to the pilots and teachers at Luke, provides a full blast of the rigors and intensity of the course--the personalities, the incredible machines, the irreverence, the bravado, and the toughness, not only of the hand-picked students seeking a place in the warrior subculture, but of the veteran pilots who must teach them how to stay alive. Readers will quickly come to understand the extraordinary mental and physical demands on a modern pilot--and the incredible joy and sense of freedom that makes most F-16 pilots describe their single-engine, weapons-laden, needle-nosed jet in terms that sound more like true love or helpless addiction than a relationship with a mere airplane. Eye of the Viper is a frank, ambitious, eminently entertaining look at the ambitions, fears, frailties, and courage that make or break the young pilots at the exquisitely sensitive controls of a $35-million jet.