Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    Rockefeller is considered to be the wealthiest man to have ever lived, after adjusting for inflation. An American businessman who made his wealth as a cofounder and leading figure of the Standard Oil Company, he also had a pivotal role in creating our modern system of philanthropy.Collected in John D. Rockefeller on Making Money are the words from the man himself, offering advice on how to successfully start and manage a booming business, as well as the most efficient ways to preserve your wealth once you have acquired it. These quotes also cover:Happiness in the face of great wealthMoney and its effectsThoughts on facing public criticismThoughts on big business in the USAIncluded are John D. Rockefeller’s thoughts on the most sage and conscientious manner of distributing and sharing your wealth when your wealth is overflowing. Finally, we get a glimpse into Rockefeller’s life with the inclusion of some of his most personal correspondence.

    In this funny, fast-paced, razor-sharp, well-reasoned, and supremely savvy critique of the state of our union under the disastrous reign of Barack Obama, bestselling author, Fox News contributor, syndicated columnist, and popular radio host Monica Crowley asks (and answers) the pressing question: What the @$%& has happened to America? “The Happy Warrior’s Guide to the Great American Comeback,” What the (Bleep) Just Happened? doesn’t simply bemoan the trashing of the American economy and the intentional firebombing of America’s international prestige, it offers inspiration and a positive message to conservatives and concerned Americans everywhere that the way to fight back and win is with principle, conviction…and a wicked sense of humor.

    This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

    

    The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential reading for any student of military history, strategy, or theory. Machiavelli believed The Art of War to be his most important work.

     Find inside the revolutionary new way to plan a business to create a professional business plan that will help you identify the most effective business strategies for your situation. Take this step to starting your business, achieve independence, and become your own boss. HOW THE BOOK WORKS 1) You will start by learning how to write just a 3-sentence business plan that is so compact that it focuses on only what's most important 2) You will turn the 3-sentence business plan into a 1-page plan 3) Turn the 1-page plan into a professional business plan 4) After you have your business plan, this book gives you skills to make you a stronger entrepreneur BENEFITS OF THIS APPROACH - Write a higher quality business plan with more effective strategies - Complete your business plan faster - Avoid confusion and frustration WHAT KINDS OF BUSINESS IS THIS BOOK FOR This book is designed for businesses like local services, freelancing services, eCommerce, affiliate, self-branded businesses, innovative start-ups, and one-person solopreneur businesses. WHY THE APPROACH IN THIS BOOK IS BETTER To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This leads to less confusion and frustration and are more likely to finish your business plan faster and have it be better. THE BOOK IS STRUCTURED AS A BUSINESS PLAN TEMPLATE One of the chapters in this book is structured as a business plan template with examples for what to write in every section of the business plan. By the end of that chapter, you will have a professional business plan. This book combines theory, templates, and practical examples so you can get the best of all worlds and write your own business plan right as you go through the book. Whatever your learning style might be, this book will be effective for you. MADE TO BE SIMPLE If you find business planning confusing and complex, this book will make it simple for you. It is written in simple and clear language to help you create a great business plan with effective strategies. TRY THE BOOK FOR YOURSELF Invest in your future. Get this book now, start creating a great business plan today so you can start your dream business faster. RECENTLY ADDED IN THE LAST EDITION OF THE BOOK - Business plan example since many people commented that they wanted a business plan example. - Bigger variety of smaller examples across different businesses - Common planning mistakes so you can avoid them PRACTICAL APPLICATIONS FOR THE REAL WORLD A business plan is just a document. While this book will help you create a fantastic business plan document, it will also prepare you for real world business execution. Get this book today and learn to write a business plan, create effective business strategies, and take the step to make your business a success. BENEFITS OF THE BOOK - Step-by-step guidance for writing section of a business plan - Evaluate your target market: Is it big enough? Is it lucrative enough? - Identify and profit from choosing the most effective monetization strategy for your business - Master business planning concepts like the cash flow sta

    Some think it could be the answer to greed, and globalism. Some even argue that it’s the best way to obey Christ’s command to help the poor. Let’s give socialism a fresh chance, they say. A democratic socialism this time, friendly to religion and ordered to the common good, as the Church says the economy should be. In Can a Catholic Be a Socialist?, Trent Horn and Catherine R. Pakaluk refute this tempting but false notion. Drawing on Scripture, history, Catholic social teaching, and basic economic reality, they show beyond a doubt that Catholicism and socialism are utterly incompatible. Along the way, they debunk many of the common claims used to keep afloat the fantasy of a Christian-socialist hybrid, including: -Since the early Christians kept their property in common, so should we. -Jesus would be in favor an economic system that guarantees everyone food, health care, and education. -The Church teaches that Catholics must find a “third way” between the extremes of Communism and capitalism. -Socialism would work if it were just done right, like in Sweden. Although there is no one “Catholic” economic system, Can a Catholic Be a Socialist? helps you understand commonsense economic principles that are truly in line with the Faith. For we all should work for an economy that gives life, fostering prosperity and the common good while providing opportunities to practice temperance and charity.

    He then jets forward to the nineteenth century, where systems we can easily recognize as modern bureaucracies come into being. In some areas of life—like with the modern postal systems of Germany and France—these bureaucracies have brought tremendous efficiencies to modern life. But Graeber argues that there is a much darker side to modern bureaucracy that is rarely ever discussed. Indeed, in our own “utopia of rules,” freedom and technological innovation are often the casualties of systems that we only faintly understand.Provocative and timely, the book is a powerful look and history of bureaucracy over the ages and its power in shaping the world of ideas.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    It examines a distinctive stage in the development of capitalism that began in the 1980s, in order to understand where we are now and how capitalism has evolved since. The book discusses the crisis tendencies of capitalism--including the S.E. Asian banking crisis, the collapse of the Russian economy, and the 1997-1998 global financial crisis--asking whether capitalism is doomed to fail. In the end, the author ruminates on a possible alternative to capitalism, discussing socialism, communal and cooperative experiments, and alternatives proposed by environmentalists.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    In this essay based on a popular lecture, Foundation for Economic Education President Lawrence W. Reed debunks this conventional view and traces the central role that poor government policy played in fostering this legendary catastrophe. Lawrence W. ("Larry") Reed became president of the Foundation for Economic Education (FEE) in 2008. Prior to becoming FEE's president, he served for twenty years as president of the Mackinac Center for Public Policy in Midland, Michigan. He also taught economics full-time from 1977 to 1984 at Northwood University in Michigan and chaired its Department of Economics from 1982 to 1984. A champion for liberty, Reed has authored over 1,000 newspaper columns and articles, dozens of articles in magazines and journals in the United States and abroad. The Foundation for Economic Education (FEE) is the premier source for understanding the humane values of a free society, and the economic, legal, and ethical principles that make it possible. At FEE, you’ll be connected with people worldwide who share those values and are inspired by the dynamic ideas of free association, free markets, and a diverse civil society. Explore freedom’s limitless possibilities through seminars, classroom resources, social media, and daily content at FEE.org. Learn how your creativity and initiative can result in a prosperous and flourishing life for yourself and the global community. Whether you are just beginning to explore entrepreneurship, economics, or creating value for others or are mentoring others on their journeys, FEE has everything you need. FEE is supported by voluntary, tax-deductible contributions from individuals, foundations, and businesses who believe that it is vital to cultivate a deep appreciation in every generation for individual liberty, personal character, and a free economy. Supporters  receive a subscription to FEE's flagship magazine, the Freeman, also available at FEE.org.

    Authors include Mario Vargas Llosa, Vernon Smith, John MacKay, Mao Yushi, Leonid Nikonov, Deirdre McCloskey and others.

    As a commentary on the texts, Fitchett inserts his own criticism and analysis of parts of four biographies.Each of these men were eyewitnesses to the major events of Wellington’s Peninsula Campaign, and write critically about their own experiences in vivid prose that takes us directly back to the battlefields of Europe.They are the “actual human documents, with the salt of truth, of sincerity, and of reality in every syllable,” as Fitchett writes.‘Wellington’s Men’ is a fascinating history of the Napoleonic Wars as told by the men who saw it.W.H. Fitchett (1841-1928) was a minister, educator and writer, who wrote a column for the Spectator magazine. He published works of fiction and non-fiction, including a four-volume collection How England Saved Europe in 1909.Albion Press is an imprint of Endeavour Press, the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.