They vowed that they'd never become the kind of people who send dogs named Baxter and Sonoma out to get facials, or shell out for $12,000 hip replacements. But then they started to get weird looks from the in-laws: You hired a trainer? Your vet prescribed antidepressants? So Schaffer started poking around and before long happened on an astonishing statistic: the pet industry, estimated at $43 billion this year, was just $17 billion barely a decade earlier.One Nation Under Dog is about America's pet obsession the explosion, over the past generation, of an industry full of pet masseuses, professional dog-walkers, organic kibble, leash-law militants, luxury pet spas, veterinary grief counselors, upscale dog shampoos, and the like: a booming economy that is evidence of tremendous and rapid change in the status of America's pets. Schaffer provides a surprising and lively portrait of our country as how we treat our pets reflects evolving ideas about domesticity, consumerism, politics, and family through this fabulously reported and sympathetic look at both us and our dog.

    Then it was the Doberman, symbol of the Nazi menace. Today, it is the Pit bull that is vilified for the depravity of his masters. Today, police chase down fleeing Pit bulls in the street, firing dozens of wild shots in response to media-fed rumors of supernatural Pit bull abilities. Politicians coach and nurture this fear with their own brand of rhetoric used to assist in the passing of quick and ineffective legislation created to pacify communities ignorant of the real cause for dog attacks. Hundreds of animal shelters throughout the country kill all unclaimed Pit bull-looking dogs, as they are deemed "unadoptable" solely on their physical appearance. This has occurred because the human/dog bond, the most complex and profound inter-species relationship in the history of mankind, has been reduced to a simple axiom: Breed of dog = degree of dangerousness. We have come to accept that hanging entire breeds of dogs in effigy for the sins of their owners is an acceptable solution to canine aggression because we have been placated by a Pit Bull Placebo. Like the pharmacologically inactive sugar pill dispensed to pacify a patient who supposes it to be medicine, eradication of the Pit bull is the placebo administered to ease the public's anxiety about dog attacks. The book, The Pit Bull Placebo: The Media, Myths and Politics of Canine Aggression, explores how our views and beliefs about canine aggression have changed over the last 150 years and how our perceptions about the nature and behavior of dogs has been influenced by persons and organizations who often times disseminate information about dog attacks which is tailored to further an agenda unrelated to the improvement of the human/dog bond. We are in the midst of a social hysteria about Pit bulls because we have abandoned centuries-old common-sense and have been duped by inaccurate reporting from the "Pit Bull Paparazzi" and by politicians who traffic in rumors, myths and pseudoscience in their efforts to pass legislation that demonizes dogs while exonerating criminal and abusive owners. If we truly believe that the extremely rare cases of fatal dog attacks merit extreme measures in the management of dogs, if our concern and shock is genuine, then we must be equally genuine and sincere in seeking out and addressing the real causes for these incidents. Only by stepping back from the swirl of present-day hysteria surrounding isolated cases of severe canine aggression and examining the problem from a broader and more objective perspective can we hope to understand and address the human and canine behaviors which contribute to these incidents.

    Natural food can enable dogs to live longer, healthier lives, just as it can for humans, and with these meals, treats, and cookies, dogs will never miss commercial kibble.Rick has researched nutrition for dogs and has used the same manuals veterinarians use to develop his recipes. Feed Your Best Friend Better makes the transition to homemade dog food simple, so you can make natural food for your dog every day. From nutritional value to portion sizes, these recipes will help owners know what their dog is eating. The meals are healthy, and dogs love them.Rick Woodford wants dogs in every family to be healthy and happy. His recipes use a variety of herbs and spices for their antioxidant properties but they smell so good everybody in the house will be drooling. Recipes include:* Puppy Pesto* Bacon Yappetizers* Barkscotti* Mutt Loaf* Gingerbread MailmanIn addition to 85 recipes other helpful chapters include:* How to Pick out a Commercial Food; making the ingredient label easy to understand with a breakdown of ingredients that are good for the bowl and those that are best left on the shelf.* Determining Portion Size; information on body type and size help readers understand how much food their dogs need to be in the best shape* Problem Mealtime Behaviors; how to deal with the early morning wake up call, reluctant eaters, counter surfing and more

    Nesheim, Ph.D., a Cornell animal nutrition expert, to write Feed Your Pet Right, the first complete, research-based guide to selecting the best, most healthful foods for your cat or dog.Human nutrition expert and author of the critically acclaimed What to Eat, Marion Nestle, Ph.D., M.P.H., has joined forces with Malden C. Nesheim, Ph.D., a Cornell animal nutrition expert, to write Feed Your Pet Right, the first complete, research-based guide to selecting the best, most healthful foods for your cat or dog. A comprehensive and objective look at the science behind pet food, it tells a fascinating story while evaluating the range of products available and examining the booming pet food industry and its marketing practices. Drs. Nestle and Nesheim also present the results of their unique research into this sometimes secretive industry. Through conversations with pet food manufacturers and firsthand observations, they reveal how some companies have refused to answer questions or permit visits. The authors also analyze food products, basic ingredients, sources of ingredients, and the optimal ways to feed companion animals. In this engaging narrative, they explain how ethical considerations affect pet food research and product development, how pet foods are regulated, and how companies influence veterinary training and advice. They conclude with specific recommendations for pet owners, the pet food industry, and regulators. A road map to the most nutritious diets for cats and dogs, Feed Your Pet Right is sure to be a reference classic to which all pet owners will turn for years to come.

    Writing with humour, humanity and solid scientific information reminiscent of Stumbling on Happiness and Freakonomics, Piers Steel explains why we knowingly and willingly put off a course of action despite recognizing we'll be worse off for it.For those who surf the Web instead of finishing overdue assignments, who always say diets start tomorrow, who stay up late watching TV to put off going to sleep, The Procrastination Equation explains why we do what we do — or in this case don't — and why in Western societies we're in the midst of an escalating procrastination epidemic.Dr. Piers Steel takes on the myths and misunderstandings behind procrastination and motivation — showing us how procrastination affects our lives, health, careers and happiness and what we can do about it. With accessible prose and the benefits of new scientific research, he provides insight into why we procrastinate even though the result is that we are less happy, healthy, even wealthy. Who procrastinates and why? How many ways, big and small, do we procrastinate? How can we stop doing it? The reasons are part cultural, part psychological, part biological. And, with a million new ways to distract ourselves in the digitized world — all of which feed on our built-in impulsiveness — more of us are potentially damaging ourselves by putting things off. But Steel not only analyzes the factors that weigh us down but the things that motivate us — including understanding the value of procrastination.

    If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says -- to acknowledge, to learn, to challenge, to change -- we learn how to organize gatherings that are relevant and memorable: from an effective business meeting to a thought-provoking conference; from a joyful wedding to a unifying family dinner. Drawing on her experience as a strategic facilitator who's worked with such organizations as the World Economic Forum, the Museum of Modern Art, and the retail company Fresh, Parker explains how ordinary people can create remarkable occasions, large and small. In dozens of fascinating examples, she breaks down the alchemy of these experiences to show what goes into the good ones and demonstrates how we can learn to incorporate those elements into all of our gatherings. The result is a book that's both journey and guide, full of big ideas with real-world applications that will change the way you look at a business meeting, a parent-teacher conference, and a backyard barbecue.

    Get ready to amaze your friends—and yourself—with incredible calculations you never thought you could master, as renowned “mathemagician” Arthur Benjamin shares his techniques for lightning-quick calculations and amazing number tricks. This book will teach you to do math in your head faster than you ever thought possible, dramatically improve your memory for numbers, and—maybe for the first time—make mathematics fun.Yes, even you can learn to do seemingly complex equations in your head; all you need to learn are a few tricks. You’ll be able to quickly multiply and divide triple digits, compute with fractions, and determine squares, cubes, and roots without blinking an eye. No matter what your age or current math ability, Secrets of Mental Math will allow you to perform fantastic feats of the mind effortlessly. This is the math they never taught you in school.Also available as an eBook

    Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In Tiny Habits, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice.  You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile.  Whenever you get in bed, turn off your phone. Give yourself a high five. Change can be easy—once it starts, it grows.  Let B.J. Fogg show you exactly how.

    Unwitting humans create a zone of disturbance that scatters the wildlife. Respectful humans who heed the birds acquire an awareness that radically changes the dynamic. We are welcome in their habitat. The birds don't fly away. The larger animals don't race off. No longer hapless intruders, we now find, see, and engage the deer, the fox, the red-shouldered hawk—even the elusive, whispering wren.Deep bird language is an ancient discipline, perfected by Native peoples the world over. Finally, science is catching up. This groundbreaking book unites the indigenous knowledge, the latest research, and the author's own experience of four decades in the field to lead us toward a deeper connection to the animals and, in the end, a deeper connection to ourselves.

    The author "discovered" the feline world's best-kept secret in a file hidden on his mother's computer by her cat, Cleo, and now shares it with humanity for the first time. Topics covered range from avoiding visits to the vet, to the artful display of captured prey, to getting in the way of a human trying to read anything, including this paragraph. Upon publication, Cleo denied authorship and hired a team of lawyers, all of whom have their claws out, but despite her best efforts the word is spreading: The Cat Manual is hilarious for cat-lovers of all ages. From the author of Cave Passages and Dark Life.

    Trust Jorge and he’ll show you how to groom your dogs right.” –Cesar Millan With a foreword by leading expert in dog behavior Cesar Millan, best known for his Emmy-nominated television series Dog Whisperer with Cesar Millan, DIY Dog Grooming offers easy-to-follow, expert instruction on every aspect of grooming.  Master dog groomer to the stars Jorge Bendersky bathes, brushes, trims, and pampers some pretty important pooches. Nevertheless, the fundamental skills and techniques he uses every day in his Manhattan salon can and should be in every dog owner’s repertoire. From breed identification to tool selection, clipping to scissoring, Bendersky shares, in his unmistakably playful way, the tricks of his trade:Simple, step-by-step instructions for everything from bathing to brushing.Practical solutions to common problems like fleas and ticks, dirt and mud.Creative suggestions for grooming a picture-perfect dog.How to use items from your pantry for grooming when pet store products are not available.With DIY Dog Grooming as your guide, your canine companion will never again suffer a bad hair day.

     Michael was four when his relentless campaign for a dog began. At seven he made a PowerPoint presentation, “My Dog,” with headings like “A Childhood Without a Dog is a Sad Thing.” His parents, Janet and Rich, were steadfast; bringing a dog into their fast-paced New York City lives was utterly impractical. However, on a trip to Italy, a chance happening leads Janet to reconsider, a decision then hastened by a diagnosis of breast cancer.  Janet decides the excitement of a new puppy would  be the perfect antidote to the strain on the family of months of arduous treatments for her illness. The prospect of a new puppy would be an affirmation of life, a powerful talisman for them all. On Thanksgiving weekend, soon after the grueling months of treatments are over, Huck, a sweet, mischievous, red-haired, toy poodle joins the family and wins everyone’s heart. A few months later the family ventures to baseball’s spring training, leaving Huck with Janet’s sister in Ramsey, New Jersey.  Barely twenty-four hours into the trip, Janet receives the dreaded phone call: Huck has slipped through the backyard fence and run away.  Broken-hearted and frantic, the family catches the first plane to New Jersey to begin a search for their lost puppy. It is a race against time, for little Huck is now lost in an area entirely unfamiliar to him, facing the threat of bears and coyotes, swamps and freezing temperatures, rain and fast cars.  Moved by the family’s plight, strangers – from school children to townspeople to the police lieutenant – join the search, one that proves to be an unyielding test of determination and faith. Touching and warm-hearted, Huck is a spirit-lifting story about resilience, the generosity of strangers, and hope.

    After he had a panic attack on live television, he went on a strange and circuitous journey that ultimately led him to become one of meditation’s most vocal public proponents.Here’s what he’s fixated on now: Science suggests that meditation can lower blood pressure, mitigate depression and anxiety, and literally rewire key parts of the brain, among numerous other benefits. And yet there are millions of people who want to meditate but aren’t actually practicing. What’s holding them back?In this guide to mindfulness and meditation for beginners and experienced meditators alike, Harris and his friend Jeff Warren, a masterful teacher and “Meditation MacGyver,” embark on a cross-country quest to tackle the myths, misconceptions, and self-deceptions that stop people from meditating. They rent a rock-star tour bus (whose previous occupants were Parliament Funkadelic) and travel across eighteen states, talking to scores of would-be meditators—including parents, military cadets, police officers, and even a few celebrities. They create a taxonomy of the most common issues (“I suck at this,” “I don’t have the time,” etc.) and offer up science-based life hacks to help people overcome them.The book is filled with game-changing and deeply practical meditation instructions. Amid it all unspools the strange and hilarious story of what happens when a congenitally sarcastic, type-A journalist and a groovy Canadian mystic embark on an epic road trip into America’s neurotic underbelly, as well as their own.

    Learn how to transform your dog's cellular health with the power of nutrigenomics in this ground-breaking new book. Nutrigenomics (a combination of the words nutrition and genome) is the study of how the foods we and our pets eat "speak" to our cells to regulate gene expression, which in turn plays a huge role in determining whether a person or animal will live a life of vibrant health, or one plagued by illness. Scientists now know that while we can't change the genes we are born with, we can change how those genes behave, which is exactly what authors W. Jean Dodds, DVM and Diana Laverdure-Dunetz, MS show us how to do in, Canine Nutrigenomics: The New Science of Feeding Your Dog for Optimum Health from Dogwise Publishing.

    . . as it reinforces strategic lessons gleaned from chess titans. Illustrates effective middle-game plans.”— Library Journal Having learned the basic moves, how exactly should a player improve? In this popular classic, the author explains 33 complete games, in detail, move by move, including the reason for each one. Playing through these games and explanations gives real insight into the power of the pieces and how to post them most effectively.