It's Not About the Tights: An Owners Manual on Bravery


Chris Brogan - 2013
    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page


Patrick G. Riley - 2002
    Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

The Art of the Idea: And How It Can Change Your Life


John Hunt - 2009
    It suggests that the surest way to liberate ourselves is through the power of our ideas.” —Nelson Mandela Foundation“This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from trusting your instincts and finding an idea.” —Lee Clow, Global Director of Media Arts, TBWA\Chiat DayAs an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea , Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking. The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust our instincts, endure initial ridicule, and practice thinking as a team sport.Whatever your idea is about ideas, this book will change it.

The 15-Minute Writer: How To Write Your Book In Only 15 Minutes A Day


Jennifer Blanchard - 2016
    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


David Jenyns - 2016
     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

Digital Marketing Strategy: An Integrated Approach to Online Marketing


Simon Kingsnorth - 2016
    Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Free Tools for Writers, Bloggers and Solopreneurs


Karen Banes - 2014
     By the time you finish this book you'll be able to do everything from checking your grammar, to creating an infographic, to driving free traffic to your blog or website, all using free tools, sites and downloads. The book contains links to all resources mentioned. A handy little reference guide you'll keep on your Kindle or other device to refer back to again and again.

The Book of YES: The Ultimate Real Estate Agent Conversation Guide


Kevin Ward - 2016
     If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest. And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are… Prospecting Scripts for sellers that lead up to the listing appointment. My Unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch. The Objection Scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts… How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine. The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


Oren Klaff - 2011
    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

Stop Chasing Carrots: Healing Self-Help Deceptions With a Scientific Philosophy of Life


Chris Masi - 2015
    Yet psychologists and philosophers agree that these commonplace approaches to creating happiness, success, and fulfillment make critical mistakes. Stop Chasing Carrots reveals how these mistakes begin with misconceptions about happiness and then presents a philosophy of life to achieve better results.Here is the rare book that creates a philosophy of life based on scientific evidence. Replacing self-help materialism, Eastern spiritualism/minimalism, and complex but insightful psychological studies with an accessible, balanced, and realistic concept, Stop Chasing Carrots empowers readers to lead lives based on proven ideas.

Daily Inbox Zero: 9 Proven Steps to Eliminate Email Overload (Productive Habits Book 5)


S.J. Scott - 2014
    While email can enhance your personal communication, it can also turn into a huge time sink. Let email control you and it could lead to: low productivity, stress, distraction and a lack of focus on important projects. The solution? Learn how to declutter your inbox and never again get overwhelmed by email. DISCOVER:: How the "Inbox Zero Habit" Can Stem the Tide of Email Whereas most books (and blog posts) recommend fancy technology for email management, this doesn't solve the root problem. It's kind of like a doctor focusing on the symptoms, not the disease. In order to do your best work in a peaceful, constructive manner, you need to develop a specific routine that focuses on email efficiency. Put simply: You need to develop a habit for processing email. In the book "Daily Inbox Zero", you will get a nine-step plan that helps clear the email clutter--no matter how many messages you receive on a daily basis. If you are someone who only spends 20 minutes managing email, the tips in this book will cut that time in half. On the other hand, if you are a high-powered executive who spends as much as three to four hours per day managing email, this book will help you discover a number of high-leverage habits that will increase your productivity. DOWNLOAD:: Daily Inbox Zero: 9 Proven Steps to Eliminate Email Overload "Declutter Your Inbox" contains a detailed blueprint of how to be productive while processing email. You will learn how to: Read and understand the six limiting beliefs about email. Write template responses and use software to handle common questions. Practice the "10 rules" of writing efficient emails. Organize your inbox by creating email filters. Use seven tools for managing an empty inbox. Create a central location for files that you typically send. Practice the 4 D’s when processing emails. Streamline all your inboxes into one (or two) locations. Develop seven habits for managing email. Don't become a slave to your inbox. You can get to inbox zero by creating a powerful routine for processing email. Would You Like To Know More? Download and take control of email today. Scroll to the top of the page and select the buy button.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures


Dan Roam - 2008
    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

So What?: How to Communicate What Really Matters to Your Audience


Mark Magnacca - 2009
    It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love


Jennifer Goforth Gregory - 2018
    Earn six figures as a freelance content marketing writer with this comprehensive how-to guide. This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love. You’ll learn how to: • Craft an LOI that’s worth $10k or more • Create a website and LinkedIn profile that brings clients to you • Tap into your experience and skills to find your perfect niches • Write great content that your clients love • Design a business that gives you work-life balance