The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Entrepreneurship: Theory/Process/Practice [With CDROM]


Donald F. Kuratko - 1994
    Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

Decoding Communication: A Complete Handbook for Effective Communication


Girish Jain
    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

Always By Your Side: True Stories From The Life Of A Psychic Medium


Gaynor Carrillo - 2014
    Born with the ability to see dead people. It wasn’t until the death of her own father when she was thirteen that she started to explore what was happening to her.Over two decades later she is now an international psychic medium who has given thousands of spirit Messages and now wants to share with you some of the magic she has experienced over the years.Her stories of spirit will touch your heart and hopefully bring you closer to understanding the afterlife.Gaynor Carrillo is also a mother, a wife and a daughter.

Case in Point 9: Complete Case Interview Preparation


Marc P. Cosentino - 2016
    He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!

Ebook: Design Thinking (Innovation Trends Series)


BBVA Innovation Center - 2015
    In this issue you will find out all there is to be known about Design Thinking, the different and creative approach to businesses everyday challenges.

Wake Up! How starting your day at 5 a.m. will change your life


Eliott Reich - 2013
    This book will show you what successful early risers do once they are up and teach you step-by-step how you can become an early riser.

Repair Your Credit Like the Pros: How credit attorneys and certified consultants legally delete bad credit and restore your good name


Carolyn Warren - 2014
    If you want to achieve maximum success in getting mistakes of the past deleted and restoring your good name so that you can qualify for the best loans at the lowest rates, then you need to follow the same steps taken by attorneys and certified credit consultants. "How do they do that?" people ask. This book reveals the answers, the details, and the steps you can take to repair your own credit in a manner that is legal and effective. Unless you just won the lottery and plan to pay cash for everything for the rest of your life, you need excellent credit and a high FICO score to get respect and the best financing.

Street Photography: 50 Ways to Capture Better Shots of Ordinary Life


Eric Kim - 2013
    There is no need for the latest gadgets or trips to “exotic” places. Amazing images can be captured everywhere, all the time, and with the simplest equipment. All you need is a camera, an interest in ordinary people doing everyday things, and—of course—this book. In Street Photography, acclaimed photographer Eric Kim shares everything you need to develop your own street photography skills: how to conquer your fear of shooting in public, tips on choosing your gear, and inspiring techniques to discover the beauty in the mundane. You’ll learn how to chase the all-important “decisive moment,” and even how to find your own style. As a bonus, you’ll get insights from renowned street photographers Ludmilla Morais, Blake Andrews, Thomas Leuthard, and Kramer O’Neill. Street photography is all about discovering the wonderful things most of us are too busy to notice. Let this book inspire you to hit the streets—and turn everyday moments into extraordinary photos! About the author Eric Kim is a street photographer whose blog and sold-out workshops have become today’s most popular resources for aspiring “streettogs.” Eric has exhibited at Gulf Photo Plus, the ThinkTank Gallery in Los Angeles, and Leica stores internationally, and has been featured in Popular Photographer, Black+White, VICE, pixelperfect.com, Salon.com, and on the BBC. He can be found at erickimphotography.com, as well as on Facebook, Twitter, Instagram, and YouTube. Eric lives in Berkeley, CA.

Don't Blame Fat


Bryan Walsh - 2015
    But new science reveals fat isn't what's hurting our health. This Spotlight Story from TIME explores America's antifat obsession and how it is impacting our health.

Youtube : I Invented You Tube


Eric Skaggs - 2015
    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

Ignore the Fear: One woman's paddleboarding adventure, 800 miles from Land's End to John O'Groats with a fear of the sea


Fiona Quinn - 2019
    Yet as a complete beginner, and a terrified one at that, in April 2018 Fiona set out to see if she could stand up paddleboard up the west coast of Britain, 800 miles from Land’s End to John O’Groats (LEJOG). Having walked and cycled LEJOG the year before, something inexplicably compelled her to see if she could turn her previous adventures into a length of Britain triathlon and set three new world records. Along the way Fiona was joined by dolphins, paddled 40 miles across the Irish Sea, and battled past whirlpools. This inspiring and gripping account shows that no matter what the odds, if you dare to start before you’re ready, anything is possible. "Fiona’s stand up paddleboard adventure certainly tested her to the limits. Having had a bad experience in water when she was a child, and then to put herself in a situation that pushes on that fear, week after week, is no mean feat. Along the way she lost sight of shore to paddle across the Irish Sea, becoming the first woman to do so. Through all of the challenges she faced, it was her belief in herself and those around her that enabled her to keep moving forwards." - Sean Conway Fiona Quinn is a keynote speaker, endurance adventurer and entrepreneur. Sharing stories with everyone from school children to business executives, she enthusiastically invites you to change your view of what’s possible.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Triple Sticks: Tales of a Few Young Men in the 1960s


Bernie Fipp - 2010
    The author assures us it is not!Three years before they came together, four young American men left their fraternities and college campuses for an adventure exceeding their imaginations. Wanting something more than the draft and unknown to each other, they chose Naval Aviation as the next step in their lives. Generally, they were better than their navy peers, all qualifying for high performance aircraft to be flown from steel decks over foreign seas. They would become the pointy end of the stick in aerial battles over North Vietnam, the most heavily defended patch of real estate in the history of aerial warfare. They were to do this in 1967, the year in which Naval Aviation experienced its greatest losses.These four young men, now Lieutenants Junior Grade, United States Navy, were ordered to Attack Squadron 34 to fly A4 Skyhawks into combat. They were assigned Junior Officer's stateroom 0111 aboard USS Intrepid, a venerable aircraft carrier with a distinguished history. This "bunkroom" better known to them as Triple Sticks was the repository for a log (in navy terms) or journal written by these four young aviators. Forty years later this log was the genesis of this memoir.In the lethal environment over the northern reaches of North Vietnam or ashore in the Officer's clubs and bars of Asia, the writing brings to life wonderful humor, bizarre behavior, vivid aerial battles, uncommon loyalty, anger, frustration and respect. One survived or did not according to his skill and luck.

Practical Stoicism: Exercises for Doing the Right Thing Right Now


Grey Freeman - 2017
    Practical Stoicism is a collection of short readings written to help bridge the gap between the essential teachings of the great Stoic philosophers and the things we must do, in the here and now, to achieve the fulfillment they promised. Pick a starting point anywhere within its pages whenever you need a quick reminder of how to move your philosophy out of your head and into your life. Version 2.3.1