You don’t have one brain—you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that’s when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look. What if you could stop the thoughts and feelings you don’t want? What if you could feel confident, suffer like a hero, and handle any stress? You can. The Brave Athlete from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes. That means you won’t find outdated “positive self-talk” or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in The Brave Athlete actually work because they challenge the source of the thoughts and feelings you don’t want. The Brave Athlete is packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you?· Why do I have thoughts and feelings I don’t want?· I wish I felt more like an athlete.· I don’t think I can.· I don’t achieve my goals.· Other athletes seem tougher, happier, and more badass than me.· I feel fat.· I don’t cope well with injury.· People are worried about how much I exercise.· I don’t like leaving my comfort zone.· When the going gets tough, the tough leave me behind.· I need to harden the f*ck up.· I keep screwing up.· I don’t handle pressure well.With The Brave Athlete: Calm the F*ck Down and Rise to the Occasion, you can solve these problems to become mentally strong and make your brain your most powerful asset.

    Mark Cucuzzella explains the simple mechanics of how our bodies have evolved and adapted to run. Despite our natural ability and our human need to run, each year more than half of all runners suffer injuries. Pain and discouragement inevitably follow. Cucuzzella's book outlines the proven, practical techniques to avoid injury and reach the goal of personal fitness and overall health.      His book--the first running book to be written by a professor of medicine with the credibility of the Air Force behind him--gives us a straightforward, easy-to-follow look at the anatomy, biomechanics, nutrition, and/or clinical medicine with clear drawings and black-and-white photographs. The book provides illustrated exercises designed to teach healthy running, along with simple progressions, a weekly/monthly schedule detailing common mistakes, and cautions that allow the reader to tailor the training regime to individual needs and abilities. With an annotated list of videos and other innovative, book-Internet links.     The proceeds from RUN FOR YOUR LIFE will go to support Mark Cucuzzella's community work through his non-profit organization, Eastern Area Health Education Center/Freedoms Run.

    But did you know that the traditional way of stretching—lock your knees, bounce, hold, hurt, hold longer—actually makes muscles tighter and more prone to injury?There’s a new and better way to stretch: Active-Isolated Stretching. And with The Whartons’ Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone.This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly—for no more than two seconds—and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons’ Stretch Book explains it all.Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs—over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You’ll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery.Give Active-Isolated Stretching a try for three weeks. You’ll never go back to your old stretching routines again.

    Here he shares the secrets of his transformation in a uniquely creative, yet no-nonsense regimen—enlivened with humor and sheer force of personality—that will inspire readers to enjoy working out as never before, while building a body they never thought possible. The book offers four levels of fitness, from Bronze to Platinum, including:- a 4-week beginner's program that takes inches off the waist and boosts energy-a 5-week program for intermediates that increases strength while maintaining muscular and cardiovascular endurance- an advanced 9-week program that turns the body into a muscle-building and fat-burning machine—complete with 6-pack abs and as much energy as LL Cool J- the hardcore 3-week fat-torching program LL used for the "Control Myself" video—a new level in ripped-to-the-bone fitness and sex appeal- a special 4-week "Diamond" program for women seeking to shape up fast for summer or an upcoming event- meal plans and recipes that fuel workouts while burning fat with food

    The key to his success is the emotional connection he makes with each participant, and he brings that same spirit to Are You Ready! Harper starts with a four-step strategy for getting at the root of negative thought patterns and destructive behaviors, replacing both with a clear way to build self-worth and confidence. With these tools in place, people are empowered to make real, lasting changes in their lives. In an easy-to-follow eating plan, he provides lists of foods that are nutrient-dense and naturally low in calories, more than twenty sample menus, and tips on eating on the run, in restaurants, and on vacation. His fitness plan is geared to making exercise an integral part of daily life with workouts (ranging from 20 to 60 minutes) based on training techniques that tone and strengthen, burn calories, and reshape the body.Woven throughout Are You Ready! are true-life success stories that will keep readers engaged and motivated; bulleted tips, tools, and coping strategies; and sidebars debunking common myths about food and fitness. Whether your goal is losing ten pounds or a hundred, you will find Harper’s message inspiring and his methods a proven path to finally achieving your dream of weight loss and fitness.

    Applying his clear vision and wry wit to a smorgasbord of running-related topics, including stretching, dancing, bugs, falling, spaghetti, sweat, and the food police, John Jerome shares his contagious passion for the most basic of sports. Stripping the art of running down to its barest elements, he takes readers and runners with him on a joyous journey -- a run that revels in a profound affection and respect for the single sport that is as pure and simple as it is infinitely complex.

    His signature take-no-prisoners approach to achieving physical and mental fitness has taken the endurance world by storm and inspired millions. Now in Spartan Fit!, De Sena breaks down that approach and gives readers the tools they need to conquer the course — and life, including:     • A 30-day workout and diet plan to prepare for the Spartan Sprint — or to just get you in shape     • Full-body workouts requiring no gym, no weights     • How to build on one race to the next     • Inspiring, motivating stories of SpartansA complete Spartan training guide, Spartan Fit! will arm readers with the strength, knowledge, and grit to never question their potential again.

    By learning to run the barefoot way—while wearing shoes—runners will become more efficient, stronger, and healthier runners. Backed by studies at MIT and Harvard, running form and injury expert Danny Abshire presents the natural running technique, form drills, and an 8-week transition plan that will put runners on the path to faster, more efficient, and healthier running.In Natural Running, Abshire explains how modern running shoes distort the efficient running technique that humans evolved over thousands of years. He reviews the history of running shoes and injuries, making the case for barefoot running but also warning about its dangers. By learning the natural running technique, runners can enjoy both worlds—comfortable feet, knees, and legs and an efficient running form that reduces impact and injuries.Natural Running teaches runners to think about injuries as symptoms of poor running form. Abshire specifies the overuse injuries that are most commonly associated with particular body alignment problems, foot types, and form flaws. Runners will learn how to analyze and identify their own characteristics so they can start down the path to natural running.Abshire explains the natural running technique, describing the posture, arm carriage, cadence, and land-lever-lift foot positioning that mimic the barefoot running style. Using Abshire's 8-week transition plan and a tool kit of strength and form drills, runners will move from heel striking to a midfoot or forefoot strike.Natural Running is the newest way to run and also the oldest. By discovering how they were meant to run, runners will become more efficient, stronger, and healthier runners.

    Just science-based programming, sensible strategies, and the results you desire.In Strength Training for Fat Loss, Nick Tumminello, renowned trainer and innovator in the field of human performance, explains how to use the 3 Cs of metabolic strength training--circuits, combinations, and complexes--to accelerate your metabolism, maximize fat loss, and maintain muscle.Inside you'll find these features:- More than 150 exercises using barbells, dumbbells, resistance bands, machines, and body weight- Realistic nutrition recommendations for staying healthy, maintaining muscle, and regulating your metabolism- Step-by-step instructions, photos, and advice for performing and sequencing the most effective fat-loss circuits, combinations, and complexes- Warm-up and cool-down exercises that include stretches and self-massage techniques to activate or restore muscles- Home-, gym-, and body-weight-based workouts along with comprehensive programming for losing fat quickly and keeping it offWhether you're a beginner looking for a step-by-step guide to fat loss or a seasoned fitness professional looking for new exercises to spice up existing routines, Strength Training for Fat Loss is the safe program that produces results.

    He immersed himself in the culture, diet, and psyche of CrossFit--the fast-growing but controversial fitness regime that's a stripped-down combination of high-intensity aerobic activity, weightlifting, calisthenics, and gymnastics. Madden is just one of over two million athletes worldwide to do so. But what's crazier? The fact that such a grueling regimen--in which puking and muscle breakdowns during workouts are common--is so popular, or that people pay good money to do it?In Embrace the Suck, the former editor-in-chief of Bicycling magazine explores with irreverence, humor, and soul-touching candor the fitness revolution sweeping America. Madden chronicles the year he devoted to trying to master all the basic CrossFit exercises, like double unders, muscle-ups, and kipping pullups, and immersing himself in the Paleo diet that strips weight from its followers but leaves them fantasizing about loaves of bread. Along the way, he explores the culture of the sport, his experience becoming a CrossFit coach, and some basic questions about himself, his past, and his athletic limitations--and why something so difficult and punishing can be at once beautiful, funny, and rewarding.Whether you are a CrossFitter or a nascent athlete, you will come away from this book understanding the limitless potential of the human body and mind, and will learn what it takes to welcome and defeat any kind of suck.

    Thoughts on Overtraining and Recovery in Strength Training.

    Developed by the National Strength and Conditioning Association, Essentials of Strength Training and Conditioning, Fourth Edition, is the fundamental preparation text for the CSCS exam as well as a definitive reference that strength and conditioning professionals will consult in everyday practice.

    Runners everywhere wanted to know how someone two weeks away from his 39th birthday, who had only the 15th best time going into the race, could defeat the best field in Boston Marathon history and become the first American man to win the race in 31 years.Meb For Mortals describes in unprecedented detail how three-time Olympian Keflezighi prepares to take on the best runners in the world. More important, the book shows everyday runners how to implement the training, nutritional, and mental principles that have guided him throughout his long career, which in addition to this year’s Boston win includes an Olympic silver medal and the 2009 New York City Marathon title.

    She was the underdog for so long -- narrowly missing out on medals in the 1999 World Championships and the 2000 Sydney Olympics -- that fans longed to see her win. Paula's rosy manner hides a tough resolve to succeed and in 2002 her luck began to turn. She won gold medals at both the Commonwealth and European championships and started to grab the headlines, bringing Britain's focus back to athletics. Paula's bravery is not limited to the track, however. She has become a passionate spokesperson against drug cheats and, inspired by her own battle with the condition, she is widely admired for her patronage of asthma charities. And even though Athens in 2004 proved to be more Greek tragedy than triumph, her popularity remains undimmed. Her remarkable life story of highs and lows is fully chronicled in this fascinating and inspiring autobiography.

    Whether you’re just getting started or already a seasoned runner, this is the book that will take you to the next level. Kara Goucher’s Running for Women contains her expertise, tips, and tricks targeted specifically at female runners to help you become a better, happier, healthier, and more fulfilled runner. She’ll teach you how to:• Get started with the right gear,• Build a successful support team,• Find the right training program for you,• Overcome psychological setbacks,• Balance running with family and work,• And much more!Designed to fit your busy lifestyle, Kara Goucher’s Running for Women is packed with quick tips, pearls of running wisdom, and sample training schedules and nutrition plans, as well as sections dedicated to running during and after pregnancy, managing the special challenges of the female athlete’s body, and maintaining a balance between sporting and family life. Kara Goucher’s Running for Women is the ultimate guide for women who want to train for the gold or simply discover their personal best.