But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    De Waal reminds readers through his account of the chimps' sexual rivalries and coalitions, and intelligent rather than instinctual actions, that the roots of politics are older than humanity.

    Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it’s going to take more than technology upgrades for you to upgrade your workplace environment. In VIRTUAL CULTURE, visionary entrepreneur Bryan Miles champions the benefits of remote working, which will save your company tons of money and create an atmosphere of trust between you and your employees. Productivity comes from people completing their tasks in a timely, professional, adult manner, not from mandatory daily attendance in a sea of cubicles and offices. When you recognize and respect your employees’ time inside and outside work hours, giving them the freedom to work from home, you will retain amazing talent and create a result-oriented virtual culture as a forward-thinking employer that embraces the future of work.

    In Language Shock, Agar reveals how deeply our language and cultural values intertwine to define who we are and how we relate to one another. From paying an electric bill in Austria to opening a bank account in Mexico to handling a parking ticket in the United States, he shows how routine tasks become lessons in the subtleties of conversation when we venture outside our cultural sphere. With humorous, insightful stories from his extensive travels, Agar engages us in a lively study of "languaculture" and enriches our view of the world.

    Forecasts a progressive era which is indicated by a rise of a diverse post-industrial society and offers opinions on such topics as health care and the environment.

    But during the last decade, the game s growth has been fueled in part by the easy availability of online playing sites where participants can play cash games and tournaments 24 hours a day, every day. In Harrington on Online Cash Games, Dan Harrington shows you the key ideas and skills that will let you master the online poker world which differs in some significant ways from the world of casino games. You ll learn how to handle different stack sizes, how to play at 6-max tables, how to deal with increased levels of aggression, and how to use the poker databases and heads-up displays that give you unprecedented information on your opponent s tendencies. Harrington lays out detailed strategies for preflop and post-flop play in both the popular micro-stakes games and the more difficult small-stakes games. If you play online poker or you re looking to get started, you ll need to read this book. Dan Harrington won the gold bracelet and the World Champion title at the $10,000 buy-in No-Limit Hold em Championship at the 1995 World Series of Poker. And he was the only player to make the final table in 2003 (field of 839) and 2004 (field of 2,576) considered by cognoscenti to be the greatest accomplishment in WSOP history. In Harrington on Online Cash Games, Harrington and two-time World Backgammon Champion Bill Robertie have written the definitive books on no-limit cash games in the online world. This books will teach you what you need to know to be a winner playing on the Internet.

    Christopher Ryan and Cacilda Jethá claim that their evidence shows that before 10,000 years ago sexual constraints did not exist, paternity was not an issue, and men and women engaged in fairly free and casual bonobo-like sexual activity. Our ancestors, they argue, not only shared food, they shared sex. Are they right? Using predominantly the same sources, SEX AT DUSK takes another look at that evidence, fills in many gaps, makes many corrections, and reveals something far less candy-coated. Bringing together evolutionary biology, primatology, anthropology, and human sexuality, SEX AT DUSK shows that, rather than revealing important facts about our sexual evolution, Ryan and Jethá shroud it in a fog of misinformation and faulty logic that can only lead us further into the dark."Nearly all biologists, including yours truly, haven’t bothered to waste their time on such tripe [Sex at Dawn], although a case can be made that we have a professional responsibility to respond when the public is being so egregiously misled. Fortunately, a rebuttal to the Sex at Dawn nonsense is now available via Amazon: Sex at Dusk. It’s not only a suitable slap-down of its woeful predecessor, but Ms. Saxon even got the science right! Moreover, she has a wide-ranging and delightful mind, worth spending time with." David Barash, author of The Myth of Monogamy: fidelity and infidelity in animals and people (Holt, 2002)"Human sexuality has always been politicized, prettified, sanitized, romanticized and mythologized. For adults for whom truth is the ultimate turn-on, I recommend Lynn Saxon's insightful treatment of this eternally fascinating subject." Steven Pinker, Harvard College Professor of Psychology, Harvard University, and the author of How the Mind Works and The Blank Slate."Cleaning the Augean Stables was one of Hercules's more odious tasks, but also perhaps the most useful. Correcting the errors and misrepresentations of Sex at Dawn has been Lynn Saxon's self-imposed labor, and she does it with Herculean strength. Moreover, Sex at Dusk isn't only well-written and scientifically valid, it is great fun as well! This particular transition from Dawn to Dusk is not only natural, but much needed." David P. Barash, Professor of Psychology, University of Washington, Seattle and author of Homo mysterious: evolutionary puzzles of human nature." (Oxford University Press)

    For the past several years, acclaimed Science reporter Jon Cohen has been following the DNA hunt, as well as eye-opening new studies in ape communication, human evolution, disease, diet, and more.In Almost Chimpanzee, Cohen invites us on a captivating scientific journey, taking us behind the scenes in cutting-edge genetics labs, rain forests in Uganda, sanctuaries in Iowa, experimental enclaves in Japan, even the Detroit Zoo. Along the way, he ferries fresh chimp sperm for a time-sensitive analysis, gets greeted by pant-hoots and chimp feces, and investigates an audacious attempt to breed a humanzee. Cohen offers a fresh and often frankly humorous insider's tour of the latest research, which promises to lead to everything from insights about the unique ways our bodies work to shedding light on stubborn human-only problems, ranging from infertility and asthma to speech disorders.And in the end, Cohen explains why it's time to move on from Jane Goodall's plea that we focus on how the two species are alike and turns to examining why our differences matter in vital ways—for understanding humans and for increasing the chances to save the endangered chimpanzee.

    An Olympic gold medalist recalls his four years on Indiana University's basketball team under the brilliant but controversial coach Bobby Knight, whose volatility and manipulativeness exacted a heavy toll from his players.An Olympic gold medalist recalls his four years on Indiana University's basketball team under the brilliant but controversial coach Bobby Knight, whose volatility and manipulativeness exacted a heavy toll from his players.

    Using a historical and comparative perspective, it demonstrates that there is more than one business model of human trafficking and that there are enormous variations in human trafficking in different regions of the world. Drawing on a wide body of academic research - actual prosecuted cases, diverse reports, and field work and interviews conducted by the author over the last sixteen years in Asia, Latin America, Africa, Europe, and the former socialist countries - Louise Shelley concludes that human trafficking will grow in the twenty-first century as a result of economic and demographic inequalities in the world, the rise of conflicts, and possibly global climate change. Coordinated efforts of government, civil society, the business community, multilateral organizations, and the media are needed to stem its growth.

    Focusing on the "supermaximums"—and the mental health units that complement them—Rhodes conveys the internal contradictions of a system mandated to both punish and treat. Her often harrowing, sometimes poignant, exploration of maximum security confinement includes vivid testimony from prisoners and prison workers, describes routines and practices inside prison walls, and takes a hard look at the prison industry. More than an exposé, Total Confinement is a theoretically sophisticated meditation on what incarceration tells us about who we are as a society. Rhodes tackles difficult questions about the extreme conditions of confinement, the treatment of the mentally ill in prisons, and an ever-advancing technology of isolation and surveillance. Using her superb interview skills and powers of observation, she documents how prisoners, workers, and administrators all struggle to retain dignity and a sense of self within maximum security institutions. In settings that place in question the very humanity of those who live and work in them, Rhodes discovers complex interactions—from the violent to the tender—among prisoners and staff. Total Confinement offers an indispensable close-up of the implications of our dependence on prisons to solve long-standing problems of crime and injustice in the United States.

    The author team features a unique combination of a psychologist and a sociologist, which gives this text a distinct interdisciplinary perspective. The thoroughly revised eleventh edition of Hyde, Understanding Human Sexuality, has updated coverage on modern topics such as ethnic groups and sexuality, media influences, new contraceptives, sexual orientation, and gay marriage and civil unions. Hyde comes with access to SexSource Online, an online resource of quality video clips to accompany course material.

    Carol Berkin's multicultural history reconstructs the lives of American women in the seventeenth and eighteenth centuries-women from European, African, and Native backgrounds-and examines their varied roles as wives, mothers, household managers, laborers, rebels, and, ultimately, critical forces in shaping the new nation's culture and history.

    Not a standard textbook, Core Concepts in Cultural Anthropology functions as a thorough annotated bibliography of the terms and concepts that anthropologists use in their work; its conceptual framework prepares students to read ethnography more effectively, with less misunderstanding.

    She finds that the clubs provide an intermediate space—not work, not home—where men can enjoyably experience their bodies and selves through conversation, fantasy, and ritualized voyeurism. At the same time, she shows how the dynamics of male pleasure and privilege in strip clubs are intertwined with ideas about what it means to be a man in contemporary America.Frank’s ethnography draws on her work as an exotic dancer in five clubs, as well as on her interviews with over thirty regular customers—middle-class men in their late-twenties to mid-fifties. Reflecting on the customers’ dual desires for intimacy and visibility, she explores their paradoxical longings for "authentic" interactions with the dancers, the ways these aspirations are expressed within the highly controlled and regulated strip clubs, and how they relate to beliefs and fantasies about social class and gender. She considers how regular visits to strip clubs are not necessarily antithetical to marriage or long-term heterosexual relationships, but are based on particular beliefs about marriage and monogamy that make these clubs desirable venues. Looking at the relative "classiness" of the clubs where she worked—ranging from the city’s most prestigious clubs to some of its dive bars—she reveals how the clubs are differentiated by reputations, dress codes, cover charges, locations, and clientele, and describes how these distinctions become meaningful and erotic for the customers. Interspersed throughout the book are three fictional interludes that provide an intimate look at Frank’s experiences as a stripper—from the outfits to the gestures, conversations, management, coworkers, and, of course, the customers.Focusing on the experiences of the male clients, rather than those of the female sex workers, G-Strings and Sympathy provides a nuanced, lively, and tantalizing account of the stigmatized world of strip clubs.