As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

    Along the way, we encounter black holes, turtles, snakes, dragons, axe-sharpening, and yak-shaving—and take a guided tour through the theories and methods, both brilliant and misguided, that litter the history of software development, from the famous ‘mythical man-month’ to Extreme Programming. Not just for technophiles but for anyone captivated by the drama of invention, Dreaming in Code offers a window into both the information age and the workings of the human mind.

    Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

    His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.Journalist Roger Lowenstein draws on three years of unprecedented access to Buffett’s family, friends, and colleagues to provide the first definitive, inside account of the life and career of this American original. Buffett explains Buffett’s investment strategy—a long-term philosophy grounded in buying stock in companies that are undervalued on the market and hanging on until their worth invariably surfaces—and shows how it is a reflection of his inner self.

    Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.

    Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business:1. Build your brand. This is the most important task for Etsy sellers.2. Determine demand for your potential business for free.3. Learn how to double or triple traffic to your shop and sales items with Etsy SEO and Google SEO4. Use Pinterest, Facebook and Twitter to sell more items and engage your shop's fans - Social Media for Etsy5. Learn how to sell crafts and vintage collectibles on Etsy6. Etsy tips for packaging and shipping7. Learn valuable tips for improving Etsy photography and how to make your item descriptions convert into sales8. Etsy 101 - learn how to start your business from scratch and build into a successful online business9. Learn how to network with other successful Etsy shop owners10. How to design a great Etsy shop - create a professional shop banner, shop name and avatar

    An illustrated history of American innovators -- some well known, some unknown, and all fascinating -- by the author of the bestselling The American Century.

    When Gates was born in 1955, no one in the world owned a personal computer. A window had a pane of glass. A mouse was a rodent. As a teenager, Gates realized how computers were about to change the world, and made his fortune by riding that wave; modern teens look to him as their model of how technology can be turned into wealth. Marc Aronson�s biography is a probing portrait of a man whose name is a household word.

    Although Wendell Lewis Willkie would lose to FDR, acclaimed biographer David Levering Lewis demonstrates that the corporate chairman–turned–presidential candidate must be regarded as one of the most exciting, intellectually able, and authentically transformational figures to stride the twentieth-century American political landscape.Born in Elwood, Indiana, in 1892, Willkie was certainly one of the most unexpected, if not unlikely, candidates for the presidency, only somewhat less unlikely than Barack Hussein Obama. Although previously marginalized by journalists like Theodore H. White and David Halberstam as a political invention of rich newspaper publishers, the Willkie who emerges here is a man governed by principles who seldom allowed rigid categories to stand in his way. Even as a young man, he quickly distinguished himself as a reform-minded lawyer, whose farm-boy haircut, hayseed manners, and sartorial indifference bespoke common-man straightforwardness but concealed an ambition that propelled him at forty to chairman of Commonwealth and Southern, the country’s third-largest private utility holding company.It was Willkie’s vehement opposition to government regulation of the free-market economy and his success in wrenching a fabulous monetary settlement from the Tennessee Valley Authority that attracted the attention of Republican leaders, who, like Willkie, felt that FDR was turning the office into an imperial presidency. Successful at outwitting the isolationist wing of his own party, Willkie took on Roosevelt during one of the nation’s darkest periods, creating an unlikely alliance of supporters, including anti-big-government business leaders and black voters, who rightly felt excluded from New Deal benefits.Despite receiving the largest percentage of Republican votes in a generation, Willkie lost but, in the process, proposed sweeping civil rights reform a full generation before the civil rights era and a progressive “new conception of the world” that remains inspirational at a time when our own national belief system has become alarmingly immoral and rudderless. Rather than continue a political battle that could have weakened the nation during its darkest hour, a defeated Willkie reconciled with the president and embraced the war effort, while writing One World, a visionary credo that hoped to instigate an international movement for the betterment of the world’s people. In rejecting America’s penchant for exceptionalism, Willkie championed this internationalism more passionately than any American politician before him, creating a sovereign philosophy of liberalism that balanced free enterprise with social responsibility. His untimely death at fifty-two in 1944 left this prophetic vision tragically stillborn.

    Nearly two decades on, though, Aaron "Gene Ween" Freeman and Mickey "Dean Ween" Melchiondo preside over one of the most devoted cult fan bases in American music. So how exactly did Ween manage to transcend joke-band oblivion?One answer is that, in the years following their MTV breakthrough, Ween gradually polished their output, turning their staunchly primitive musical sketches into hi-fi paintings. Chocolate and Cheese, released in 1994, marked Freeman and Melchiondo's first crucial steps in this direction. Based on new, in-depth interviews with both members of Ween, as well as producer Andrew Weiss and associates ranging from Josh Homme (Queens of the Stone Age) to Spike Jonze, this book explores the song-by-song creation of Chocolate and Cheese and how the album served as a bridge between Ween's original two-guys-and-a-4-track incarnation and the rich, virtuosic rock & roll force they would later become.

    Under the mutton-chop whiskers, behind the bulging waistcoats, Presidents were actually human. Sometimes all too human. For those of us who confuse President Pierce with President Polk, this easily digestible gathering of presidentia will make everything perfectly clear. Along with all the American history anyone really needs to know, anecdotes both endearing and appalling etch our leaders in our memory. Pierce, for instance, "the hero of many a well-fought bottle, " was the one who kept falling off his horse. Jefferson was the one with the tame mockingbird that followed him around, hopping up and down the stairs behind him. Grover Cleveland's neck was so imposing that he could pull his shirt collar off over his head without unbuttoning it. The scowling, unsociable John Quincy Adams was surprised by a lady reporter while swimming naked in the Potomac at dawn, his bald head bobbing above the waters.

    In 1947, as president and general manager of the Brooklyn Dodgers, he defied racism on and off the field to bring Jackie Robinson into the major leagues, changing the sport and the nation forever. Rickey's is the classic American tale of a poor boy from Ohio whose deep-seated faith and dogged work ethic took him to the pinnacle of success, earning him a place in the Baseball Hall of Fame and in history. Bestselling author and Pulitzer Prize-winning reporter Jimmy Breslin is a legend in his own right. In his inimitable anecdotal style, he provides a lively portrait of Rickey and his times, including such colorful characters as Dodgers' owner George V. McLaughlin ("dubbed George the Fifth" for his love of Scotch); diamond greats Leo Durocher, George Sisler, and Dizzy Dean; and Robinson himself, a man whose remarkable talent was equaled only by his resilience in the face of intolerance. Breslin brings to life the heady days when baseball emerged as the national pastime in this inspiring biography of a great American who remade a sport-and dreamed of remaking a country. See Branch Rickey’s life brought to the screen in the hit movie “42” in theaters everywhere now.

    By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    And thirty years later, if you're going to read only one book on Watergate, that's still the one. Today, Enron is the biggest business story of our time, and Fortune senior writers Bethany McLean and Peter Elkind are the new Woodward and Bernstein.Remarkably, it was just two years ago that Enron was thought to epitomize a great New Economy company, with its skyrocketing profits and share price. But that was before Fortune published an article by McLean that asked a seemingly innocent question: How exactly does Enron make money? From that point on, Enron's house of cards began to crumble. Now, McLean and Elkind have investigated much deeper, to offer the definitive book about the Enron scandal and the fascinating people behind it.Meticulously researched and character driven, Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide range of unique sources, the book follows Enron's rise from obscurity to the top of the business world to its disastrous demise. It reveals as never before major characters such as Ken Lay, Jeff Skilling, and Andy Fastow, as well as lesser known players like Cliff Baxter and Rebecca Mark. Smartest Guys in the Room is a story of greed, arrogance, and deceit—a microcosm of all that is wrong with American business today. Above all, it's a fascinating human drama that will prove to be the authoritative account of the Enron scandal.