This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

    Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in. This is also the inspiring story of a great disruptor. That is what makes Gutenberg the patron saint of entrepreneurs.

    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    As First Lord of the Admiralty at the start of the First World War, Churchill found himself blamed for the catastrophic military fiasco of the Dardanelles. Thrown for the first time into the political wilderness, he decided to rejoin the British Army and take his place on the Western Front.The first standalone account of this period of his life since the 1920s, Churchill in the Trenches reconstructs his six months near the Belgian town of Ypres. It reveals he how he gradually won over the troops he commanded -- the tough but traumatized 6th Battalion, Royal Scots Fusiliers. And it tells the largely unknown story of how amid mud and squalor, one of the 20th century's most memorable characters became one of its greatest leaders.Peter Apps is global defense correspondent for Reuters news. In 2006, he broke his neck in a minibus accident while covering the civil war in Sri Lanka, leaving him largely paralyzed from the shoulders down. Of the 20 or so countries he has reported from, more than half have been since the injury. He is currently on sabbatical as executive director of the Project for Study of the 21st Century (PS21) www.projects21.com.Cover design by Kerry Ellis.

    Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core—Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

    Brett Wilson, Dragons' Den co-star and Risky Business host, often gets asked about his secrets to success. He became one of Canada's top investment bankers because he was driven, willing to take risks and saw opportunity where others saw roadblocks.But along the path to business success, he tripped over a multitude of misguided priorities. For many years, Wilson pursued business with uncompromising focus, working long hours, seven days a week. In the process, his marriage and his health suffered greatly: he was rarely home as his children were growing up, divorce became inevitable and cancer struck at age forty-three. He truly learned the hard way that one can find financial success and the respect of business peers while almost losing what matters most: health, family and friends.Redefining Success details how Wilson was forced to redefine his life, making health and key relationships his first priorities. Through trial and error, he discovered that these simple virtues are foundational for real, enduring success, both in business and in life. Wilson's compelling insights are the basis for Redefining Success. Not just for entrepreneurs and business people, the book outlines how we can change our lives for the better by re-evaluating our personal definitions of success, then reworking them into a life plan that is feasible, lasting and rewarding.Inspirational and paradigm-changing, Redefining Success will help you implement and sustain lasting, positive change in your life—and make your world a little more meaningful—every day.

    Award-winning baseball historian Glenn Stout reveals brand-new information about Babe and the unique political situation surrounding his sale, including:-Prohibition and the lifting of Blue Laws in New York affected Yankees owner and beer baron Jacob Ruppert-Previously unexplored documents reveal that the mortgage of Fenway Park did not factor into the Ruth sale- Ruth's disruptive influence on the Red Sox in 1918 and 1919, including sabermetrics showing his negative impact on the team as he went from pitcher to outfielder.Winner of the 2017 Larry Ritter Award by the Society for American Baseball Research as best book of the Deadball EraThe Selling of the Babe is the first book to focus on the ramifications of the sale and captures the central moment of Ruth's evolution from player to icon, and will appeal to fans of The Kid and Pinstripe Empire. Babe's sale to New York and the subsequent selling of Ruth to America led baseball from the Deadball Era and sparked a new era in the game, one revolved around the long ball and one man, The Babe.

    Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

    This is the inside story of the race to create a revolutionary chip to power the next generation consoles from Microsoft and Sony.

    Neither the band’s hip origins in the Lower East Side scene nor Flood’s platinum certification can cover up the record's singular importance at the geek fringes of culture.Flood’s significance to this audience helps us understand a certain way of being: it shows that geek identity doesn’t depend on references to Hobbits or Spock ears, but can instead be a set of creative and interpretive practices marked by playful excess—a flood of ideas. The album also clarifies an historical moment. The brainy sort of kids who listened to They Might Be Giants saw their own cultural options grow explosively during the late 1980s and early 1990s amid the early tech boom and America’s advancing leftist social tides. Whether or not it was the band's intention, Flood’s jubilant proclamation of an identity unconcerned with coolness found an ideal audience at an ideal turning point. This book tells the story.

    Now he shares his recollections of those encounters, providing a fascinating glimpse behind the scenes.Far from starry-eyed where Tony Blair Co are concerned, he looks back also to the Britain of his youth and castigates those responsible for its decline to "a Third World country … misruled by a typical Third World government, corrupt, incompetent and undemocratic".Controversial, witty and revealing – or "curmudgeonly", "reactionary", "undiluted spleen", according to the critics – The Light's on at Signpost has struck a chord with a great section of the public. Perhaps, as one reader suggests, it should be "hidden beneath the floorboards, before the Politically-Correct Thought Police come hammering at the door, demanding to confiscate any copies".

    Often called the greatest boxer of all time, he held world titles at four different weights, is the only boxer in history to have fought in five different decades, and his bouts with fellow greats like Sugar Ray Leonard, Thomas Hearns, and Marvin Hagler have gone down in fistic folklore. He finally retired in January of 2002, at age fifty-two, with a professional record of 104 wins (69 by KO) in 120 fights. They called him Manos de Piedra: “Hands of Stone.” Now journalist Christian Giudice has written the first—and definitive—story of Duran’s incredible life both in and out of the ring. He has interviewed the fighter, his family, closest friends, and scores of his opponents to separate truth from myth. Duran was born in utter poverty in Panama and grew up in the streets, fighting to survive. His talent with his fists soon emerged, and he had his first professional fight in 1967. Duran grew into a fighter’s fighter. His hunger to destroy opponents and his willingness to take on anyone, anywhere, made him a huge favorite while his flamboyant lifestyle outside the ring made headline news. Duran was one of the first Latino fighters to become a mainstream sports star in the United States, and his natural talent, unprecedented achievements, and longevity made an indelible mark on the world of sport.

    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here

    true crimes

    WE ARE ANONYMOUS is the first full account of how a loosely assembled group of hackers scattered across the globe formed a new kind of insurgency, seized headlines, and tortured the feds-and the ultimate betrayal that would eventually bring them down. Parmy Olson goes behind the headlines and into the world of Anonymous and LulzSec with unprecedented access, drawing upon hundreds of conversations with the hackers themselves, including exclusive interviews with all six core members of LulzSec. In late 2010, thousands of hacktivists joined a mass digital assault on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Other targets were wide ranging-the websites of corporations from Sony Entertainment and Fox to the Vatican and the Church of Scientology were hacked, defaced, and embarrassed-and the message was that no one was safe. Thousands of user accounts from pornography websites were released, exposing government employees and military personnel.Although some attacks were perpetrated by masses of users who were rallied on the message boards of 4Chan, many others were masterminded by a small, tight-knit group of hackers who formed a splinter group of Anonymous called LulzSec. The legend of Anonymous and LulzSec grew in the wake of each ambitious hack. But how were they penetrating intricate corporate security systems? Were they anarchists or activists? Teams or lone wolves? A cabal of skilled hackers or a disorganized bunch of kids?WE ARE ANONYMOUS delves deep into the internet's underbelly to tell the incredible full story of the global cyber insurgency movement, and its implications for the future of computer security.