Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

     By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

    Disenchantment with the market economy hasreached the point that many even question capitalism itself.Allan H. Meltzer disagrees, passionately and persuasively. Drawing on deep expertise as a financial historian and authority on economic theory, he provides a resounding answer to the question, why capitalism? Only capitalism, he writes, maximizes both growth and individual freedom. Unlikesocialism, capitalism is adaptive, not rigid--private ownership of the means of production flourishes wherever it takes root, regardless of culture. Laws intended to tamper with its fundamental dynamics, such as those that redistribute wealth, fail. European countries boasting extensive welfareprograms have not surpassed the more market-oriented United States. Capitalism does require a strong legal framework, Meltzer writes, and it does not solve all problems efficiently. But he finds that its problems stem from universal human weaknesses--such as dishonesty, venality, andexpediency--which are not specific to capitalism. Along the way, he systematically analyzes the role of government, positing that regulations are static, but markets are dynamic, usually seeking ways to skirt the rules. Regulation is socially useful if it brings private costs into line with socialcosts (for example, the cost of taxes to hire policemen compared to that of the impact of rampant crime); if it doesn't, regulation simply invites circumvention.Vigorously argued, sweeping in scope, Why Capitalism? reminds us of the fundamental vitality of the one economic system that has survived every challenge, and risen to dominate the globe.

    In a bold and provocative argument, Energy Transitions: History, Requirements, Prospects describes the history of modern society's dependence on fossil fuels and the prospects for the transition to a nonfossil world. Vaclav Smil, who has published more on various aspects of energy than any working scientist, makes it clear that this transition will not be accomplished easily, and that it cannot be accomplished within the timetables established by the Obama administration.The book begins with a survey of the basic properties of modern energy systems. It then offers detailed explanations of universal patterns of energy transitions, the peculiarities of changing energy use in the world's leading economies, and the coming shifts from fossil fuels to renewable conversions. Specific cases of these transitions are analyzed for eight of the world's leading energy consumers. The author closes with perspectives on the nature and pace of the coming energy transition to renewable conversions.

    This combination of skills helped make his Technical Analysis of the Futures Markets a classic. Now John has written the perfect overview aimed specifically at the stock investor who wants to learn technical analysis. . . . The Visual Investor offers a complete course in technical analysis, lucid enough to be accessible to the novice, yet thorough enough to range well beyond the basics. . . . [It] is must reading for the stock and mutual fund investor who wants to start incorporating technical analysis as a decision-making tool." --Jack D. Schwager Author, The New Market Wizards and Technical Analysis "The challenge of technical analysis is that it can be so technical. Now John Murphy, through The Visual Investor, explains everything for the common investor who wants to use technical analysis but doesn't want an overly complicated presentation." --Thom Hartle Editor, Technical Analysis of Stocks & Commodities magazine "As my research group relies heavily on market analysis for its research product, we get numerous inquiries from professional investors on where to find books on this topic. John Murphy's The Visual Investor is my first recommendation to the novice investor as well as the investment professional. . . . [It] is the simplest and most helpful first look at markets that I have seen." --John Kozey III, CFA, CMT Equity Research Director, Bridge Trading Company

    This book shows you: Why the Internet has barely gotten stared and how to capitalize on it.Why the technology gap is whee you'll find the greatest economic potential.Why home- based business entrepreneurs will be among the richest in our new economy.Why recent changes in tax law have given home-based entrepreneurs the competitive edge.Why direct selling has become the wealthcreation vehicle of choice for millions.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    s/t: Warriors and Peasants from the Seventh to the Twelfth Centuries

    First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident." --Arthur SchopenhauerThe Ponzi Factor is the most comprehensive research ever compiled on the negative-sum nature of capital gains (non-dividend stocks). The book shows why, as a whole, ALL investors will lose money from buying and selling stocks.Most people don’t realize that profits from buying and selling stocks come from other investors who are also buying and selling stocks. When one investor buys low and sells high, another investor is also buying high and needs to sell for even higher. Companies like Google, Telsa, Facebook never pay their investors. Their investors’ profits are dependent on the inflow of money from new investors, which by definition, is how a Ponzi scheme works.This book is not for everyone. If you are a finance junkie who wants to rationalize why companies don’t have to pay their investors and believe a system that shuffles money between investor can magically create more money than people contribute, then this book is not for you. On the other hand, if you understand why we can’t create money by shuffling it with imaginary paper, and that investors invest because they want money, not value, then you will learn something you will never forget: The mechanics of how the stock market works and what really makes a stock price move.A stock without dividends is a Ponzi asset. It’s not how equity instruments were designed to work historically and not how ownership instruments are supposed to work logically. The Ponzi Factor is not a perspective or an opinion. It is a proof that is based on definition, logic, and it is supported by observable facts and history. This is not a story that will disappear after another market crash. It is an idea that will remain relevant for as long as the stock market exists.Lastly, to critics, the naysayer, and the finance junkies who think the imaginary value = cash. The author will award $20,000 to anyone who can show why non-dividend stocks DO NOT meet the definition of a Ponzi scheme. That’s $20,000 in cash, not value. (Details on this book's website. The Ponzi Factor. Proof by Definition.)

    The Israelis had received top-secret intelligence from a Syrian general and informant code-named Red Falcon, recruited 23 years earlier by Mossad spy Yehuda Gil—himself known as "the man of a thousand faces." Gil had been the general's sole handler, the conduit of decades of critical intelligence. But now, on the brink of war, questions arose about who exactly was handling whom. What information was real and what was a lie? Was Gil, a man of mythic exploits in Israeli intelligence, a hero or a traitor? With exclusive access to Gil and other key figures in one of the greatest intelligence intrigues in modern history, celebrated Israeli investigative journalist Ronen Bergman unravels the incredible true story of the Yehuda Gil affair. Bergman's unprecedented reporting takes him to the heart of Israel's shadowy spy agencies, arguments at the highest levels of a government lurching toward war, and last-minute secret meetings at the CIA and the White House to avert it. At the center of it all is the mystery of Red Falcon, his spymaster handler, and the very nature of deception.

    It it impossible is to resist quoting passages from this novel, given the author’s brilliant insights into character, wonderful literary flourishes and stunning demonstration of what is meant by inspired writing." - Humber School for Writers. A savage, brilliant, hilarious attack on modern hypocrisy, "The God of Atheists" follows the downfall of three men who wake up one morning and decide to take what they have not earned. Al, a down-and-out music producer, bullies his handsome son into forming a boy-band. Alder, an obscure academic, steals a brilliant idea from a grad student. As they exploit the talents of the naïve youths around them, their fame and wealth increase – but they become more and more terrified of exposure and destruction...

    His bestselling books, including The Emerging Republican Majority (1969) and The Politics of Rich and Poor (1990), have influenced presidential campaigns and changed the way America sees itself. Widely acknowledging Phillips as one of the nation's most perceptive thinkers, reviewers have called him a latter-day Nostradamus and our "modern Thomas Paine." Now, in the first major book of its kind since the 1930s, he turns his attention to the United States' history of great wealth and power, a sweeping cavalcade from the American Revolution to what he calls "the Second Gilded Age" at the turn of the twenty-first century.The Second Gilded Age has been staggering enough in its concentration of wealth to dwarf the original Gilded Age a hundred years earlier. However, the tech crash and then the horrible events of September 11, 2001, pointed out that great riches are as vulnerable as they have ever been. In Wealth and Democracy, Kevin Phillips charts the ongoing American saga of great wealth–how it has been accumulated, its shifting sources, and its ups and downs over more than two centuries. He explores how the rich and politically powerful have frequently worked together to create or perpetuate privilege, often at the expense of the national interest and usually at the expense of the middle and lower classes.With intriguing chapters on history and bold analysis of present-day America, Phillips illuminates the dangerous politics that go with excessive concentration of wealth. Profiling wealthy Americans–from Astor to Carnegie and Rockefeller to contemporary wealth holders–Phillips provides fascinating details about the peculiarly American ways of becoming and staying a multimillionaire. He exposes the subtle corruption spawned by a money culture and financial power, evident in economic philosophy, tax favoritism, and selective bailouts in the name of free enterprise, economic stimulus, and national security.Finally, Wealth and Democracy turns to the history of Britain and other leading world economic powers to examine the symptoms that signaled their declines–speculative finance, mounting international debt, record wealth, income polarization, and disgruntled politics–signs that we recognize in America at the start of the twenty-first century. In a time of national crisis, Phillips worries that the growing parallels suggest the tide may already be turning for us all.From the Hardcover edition.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    The Wheelbarrow Profits system for real estate investment takes advantage of an under appreciated source of wealth in the United States: multifamily properties. Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they’ve utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties. Whether you’re a seasoned professional looking to explore a different type of investment strategy or a new investor looking to start building your portfolio, Jake and Gino’s system will provide you with the step-by-step guide you need to secure your financial independence.

    Wright Mills is considered a standard on the subject of the new middle class in twentieth-century America. This landmark volume demonstrates how the conditions and styles of middle class life - originating from elements of both the newer lower and upper classes - represent modern society as a whole.By examining white-collar life, Mills aimed to learn something about what was becoming more typically "American" than the once-famous Western frontier character. He painted a picture instead of a society that had evolved into a business-based milieu, viewing America instead as a great salesroom, an enormous file, and a new universe of management.Russell Jacoby, author of The End of Utopia and The Last Intellectuals, contributes a new Afterword to this edition, in which he reflects on the impact White Collar had at its original publication and considers what it means to our society today."A book that persons of every level of the white collar pyramid should read and ponder. It will alert them to their condition for their better salvation." - Horace M. Kaellen, The New York Times (on the first edition)