Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

    The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read.Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers: or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (See Jane run.), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

    That's what Others is about too, - about loving enough to care, and caring enough to serve. The authors here explore the art of giving. The gift may be just a smile, a word of encouragement or praise, a helping hand, a loving hug, a shoulder to cry on. It may be the sharing of talents, testimony, love, kindness, joy, or possessions. Sometimes the gift may require the sacrifice of time, money, friends, recognition, or self-aggrandizement. With its abundance of interesting stories and personal experiences, this book shows that these investments in caring, whether large or small, are a source of joy to both the giver and the receiver.

    The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author also critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).

    Yesterday's web design deliverables fail to take into account the demands of responsive solutions. Design workflow hasn't really changed, but best practices have. This book shows you how to adapt to the new paradigm and create sites for today's web. Some of the strategies you'll learn include: how to better manage client expectations and development requirementsa practical approach for designing in the browserdocumentation methods that outperform static Photoshop compsa method for visualizing the points where responsive designs changeAfter absorbing the lessons in this book, you'll leave behind old-school workflows and start working in ways that are uniquely suited to today's multi-platform web.

    Gestalt theory and the psychology of visual perception form the basis for an analysis of art and its basic elements.

    He worked with - and relaxed with - scientific giants of that time such as Edward Teller, Enrico Fermi, Stan Ulam, John von Neumann, and John Wheeler, and here offers illuminating insights into the personalities, the strengths, and the quirks of these men. Well known for his ability to explain physics to nonspecialists, Ford also brings to life the physics of fission and fusion and provides a brief history of nuclear science from the discovery of radioactivity in 1896 to the ten-megaton explosion of “Mike” that obliterated a Pacific Island in 1952. Ford worked at both Los Alamos and Princeton's Project Matterhorn, and brings out Matterhorn's major, but previously unheralded contribution to the development of the H bomb. Outside the lab, he drove a battered Chevrolet around New Mexico, a bantam motorcycle across the country, and a British roadster around New Jersey. Part of the charm of Ford's book is the way in which he leavens his well-researched descriptions of the scientific work with brief tales of his life away from weapons.Contents: The Big Idea The Protagonists The Choice The Scientists, the Officials, and the President Nuclear Energy Some Physics Going West A New World The Classical Super Calculating and Testing Constructing Matterhorn Academia Cowers New Mexico, New York, and New Jersey The Garwin Design Climbing Matterhorn It's More Than a Boy Readership: A memoir for general readership in the history of science.Key Features: It contains real physics, clearly presented for non-specialists Combining historical scholarship and his own recollections, the author offers important insights into the people and the work that led to the first H bomb Personal anecdotes enliven the book

    In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning!As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.

    It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning. Many ideas in this book are based on timeless principles that will function in varying contexts.

    It pioneered the online business model of crowd-sourced or community-driven design, in which people submit designs that are voted on by the site’s 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 400 of the very best T-shirts created by the community—a barometer of art and design over the past decade.   Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail Threadless.com as “the most innovative small company in America.” There are also profiles of individual designers and “think pieces” from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.Praise for Threadless:"If you page through this book, you'll see example after example of love, art, and joy." -Seth Godin, author of twelve international bestsellers "With its message of passion, creativity and fearlessness, the Threadless book is more than just a visually stimulating flip-through. Its 224 pages of design, artwork, and creativity make for an inspirational read for any entrepreneurial start-up." -Coolhunting.com "Page after page of awesome designs." -Wired.com "The Threadless book is a treat-more informative than an art book, less boring than a Harvard Business Review case-study, a sweet-spot between commercialism and passion, like the site itself." -Cory Doctorow, BoingBoing.net

    Successful weaning establishes a pattern of healthy eating in babies, avoiding the pitfalls of fussy eaters restricted to a narrow diet.In this revised edition of The Contented Little Baby Book of Weaning, Gina includes the latest recommendations regarding breast-feeding and the introduction of solid food from the World Health Organisation and the UK Department of Health. She aims to take the worry out of weaning, guiding parents step-by-step through the process and shares the insight and expertise gained from personally helping to care for over 300 babies, and advising thousands more parents via her consultation service and website.Included in this revised edition:- The best time of day to introduce the first solid food- Which foods to introduce and at what age- Getting the balance of milk feeds and solids right- How to eliminate night feeds once solids are introduced- The importance of introducing finger foods at the right age- Extended parent-friendly feeding plans to take parents step-by-step through the different stages- Newly developed rotating meal planners for older children up to the end of the first year- Brand new questions and answers giving the most up-to-date advice to parents.The Contented Little Baby Book of Weaning is the definitive guide to ensuring babies eat well now and as they grow up and is as relevant and helpful to those parents who have not previously followed Gina's routines.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Roy Orbison died in 1988 but he's hardly forgotten. Raised in rural Texas, Orbison became one of the pioneers of rock and roll in the 1950s, sharing the famed Sun Records with Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash. He achieved superstar status in the 1960s, writing and releasing a series of smash singles, such as Oh, Pretty Woman, Only the Lonely, and Crying, plus many others that remain the most well-known songs of the era. IN DREAMS features rare memorabilia from Roy's career, much of it unseen for decades. This stunning biography, written by his sons along with Jeff Slate, tells the true story of their father's remarkable life, including his personal tragedies, reinventions, and untimely death.