At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.

    They hunt, swarm, and fire lasers from their eyes. They even beat humans at chess. So who better to stand with us when the real villains arrive? Movies instruct us that, whether we like it or not, we will one day be under siege by pirates, ninjas, zombies, aliens, and Godzilla. Also great white sharks. And-let's face it-we're not prepared. But with the advice contained in this brilliantly illustrated, ingenious book, you can build your own robot army to fend off hordes of bloodthirsty foes. From common-sense injunctions ("never approach an unfamiliar robot in a militarized zone") to tactical pointers ("low-power radar beats cameras for detecting mummies in a fog-shrouded crypt") to engineering advice ("passive-dynamic exoskeleton suits will increase sprint speeds but not leg strength"), this book contains all the wisdom you'll need to fend off the coming apocalypse. Witty, informative, and utterly original, How to Build a Robot Army is the ideal book for readers of any age.

    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

    Is that butterfly outside your window a Monarch or a Giant Swallowtail? What's the best kind of feeder for attracting birds to your backyard? This pocket-size, brilliantly colorful, simple-to-use guide is an ideal introduction to the birds of the Eastern United States. It contains dozens of full-color photographs that enable readers of all ages to identify the most common species; range maps; tips on attracting and observing birds; information on habitat needs, life cycle, food preferences; and much more. Special features include:Coverage of 100 speicesUnique organization by birds' plumage colorsUser-friendly color tab index for quick referenceBrilliant full-color photographs of each species, plus separate images of male and female when plumage differsUseful tips for attracting birdsInformation on voice, habitat, nest, eggs, incubation time, population trends, behavior, birdhouse and feeder preferences, and much more

    Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.

    

    Ultimate Speed Secrets is the indispensable tool to help make you faster, whatever your driving goals.  Professional race driver and coach Ross Bentley has raced everything from Indycars to World Sports Cars to production sedans, on ovals, road courses, and street circuits around the world. His proven high-performance driving techniques benefit novice drivers as well as professional racers. Ultimate Speed Secrets covers everything you need to know to maximize your potential and your car:Choosing the correct lineOvertaking maneuversAdapting to new tracks and carsThe mental game and dealing with adversityFinding (and keeping) a sponsor.The pages are filled with specially commissioned color diagrams to illustrate the concepts described. Whether you are a track-day novice or a seasoned professional, Ultimate Speed Secrets will arm you with practical information to lower your lap times and help you get the best out of your vehicle—and yourself. It’s the ultimate high-performance driving tutorial!

    From 5K to ultramarathon, a power meter can make you faster—but only if you know how to use it. Just viewing your numbers is not enough; you can only become a faster, stronger, more efficient runner when you know what your key numbers mean for your workouts, races, and your season-long training. In Run with Power, TrainingBible coach Jim Vance offers the comprehensive guide you need to find the speed you want.Run with Power demystifies the data and vocabulary so you can find and understand your most important numbers. You’ll set your Running Power Zones so you can begin training using 8 power-based training plans for 5K, 10K, half-marathon, and marathon. Vance shows you how you can compare wattage, heart rate, pace, and perceived exertion to gain the maximum insight into your performances, how you respond to training, and how you can train more effectively. Run with Power will revolutionize how you train and race. Armed with Vance’s guidance, you can train more specifically for races, smooth your running technique, accurately measure your fitness, predict a fitness plateau, monitor injuries, know exactly how hard you’re training, get more fitness from every workout, recover fully, perfect your tapers, warm up without wasting energy, pace your race on any terrain, know when to open the throttle, and create an unprecedented picture of yourself as an athlete.If you’re just glancing at the number on your wrist or computer monitor, you’ve got a lot more speed potential. Knowledge is power and understanding your power numbers can open the gate to new methods and new PRs. Run with Power introduces the use of power meters to the sport of running and will show you how to break through to all-new levels of performance.Key concepts explored in Run with Power: 3/9 Test, 30-minute Time Trial Test, Running Functional Threshold Power (rFTPw), Running Functional Threshold Pace (rFTPa), Averaged and Normalized Power (NP), Intensity Factor (IF), Peak Power, Variability Index, Efficiency Index (EI), speed per watt, Vance’s Power Zones for Running, Training Stress Score (TSS), and Periodization with Power. Includes 6 testing methods and 8 power-based training schedules and workouts for 5K, 10K, half-marathon, and marathon.

    Using graphics, checklists, and sample forms, this guide readies you for each step of the process, including selecting the committee, getting acclimated to academic writing, preparing for your oral defense, and publishing your research. New features include:A chapter on ethical considerations Expanded coverage of digital data collection and the Internet More detailed information on conducting the literature review A discussion of how to develop a theoretical or conceptual framework

    Packed full of tanks, armored vehicles, personnel carriers, and anti-tank weaponry, "Tank" combines comprehensive photographic spreads with in-depth histories of key manufacturers and specially commissioned visual tours of the most iconic examples of their kind. The featured vehicles are placed in their wider context, along with with tactical and technological improvements, and the impact of the tank on the evolution of battlefield and military strategy."Tank" charts the evolution of the tank over the past century, covering over 450 tanks and military vehicles from all over the world. Look through the history of tanks and explore the form and function of a weapon that changed history. Learn the different vehicles' weight, size, country of origin, and time of use through in-depth profiles.An essential visual history, "Tank" provides a complete and exciting overview to the iconic vehicles that changed history.

    . . . Roger Bilstein gracefully wends his way through a maze of technical documentation to reveal the important themes of this story. Rarely has such a nuts-and-bolts tale been so gracefully told."—Air University Review"Easily the best book of the NASA History Series. . . . Starting with the earliest rockets, Bilstein traces the development of the family of massive Saturn launch vehicles that carried the Apollo astronauts to the moon and boosted Skylab into orbit."—Technology and CultureA classic study of the development of the Saturn launch vehicle that took Americans to the moon in the 1960s and 1970s, Stages to Saturn is one of the finest official histories ever produced. The Saturn rocket was developed as a means of accomplishing President John F. Kennedy's goal for the United States to reach the moon before the end of the decade. Without the Saturn V rocket, with its capability of sending as payload the Apollo Command and Lunar Modules--along with support equipment and three astronauts--more than a quarter of a million miles from earth, Kennedy's goal would have been unrealizable. Stages to Saturn not only tells the important story of the research and development of the Saturn rockets and the people who designed them but also recounts the stirring exploits of their operations, from orbital missions around earth testing Apollo equipment to their journeys to the moon and back.  Essential reading for anyone seeking to understand the development of space flight in America and the course of modern technology, this reprint edition includes a new preface by the author providing a 21st-century perspective on the historic importance of the Saturn project.Roger E. Bilstein is professor emeritus of history at the University of Houston, Clear Lake. Regarded as one of the nation’s premier aerospace historians, he is the author of six books, including Flight in America: From the Wrights to the Astronauts and Testing Aircraft, Exploring Space: An Illustrated History of NACA and NASA.

    Boorstin explores the development of artistic innovation over 3,000 years. A hugely ambitious chronicle of the arts that Boorstin delivers with the scope that made his Discoverers a national bestseller.

    . . . Baker examines a wide range of the achievements that have made, and still make, America great again—and again.” —The Wall Street Journal All made in America: The skyscraper and subway car. The telephone and telegraph. The safety elevator and safety pin. Plus the microprocessor, amusement park, MRI, supermarket, Pennsylvania rifle, and Tennessee Valley Authority. Not to mention the city of Chicago or jazz or that magnificent Golden Gate Bridge.   What is it about America that makes it a nation of inventors, tinkerers, researchers, and adventurers—obsessive pursuers of the never-before-created? And, equally, what is it that makes America such a fertile place to explore, discover, and launch the next big thing?   In America the Ingenious, bestselling author Kevin Baker brings his gift of storytelling and eye for historical detail to the grand, and grandly entertaining, tale of American innovation. Here are the Edisons and Bells and Carnegies, and the stories of how they followed their passions and changed our world. And also the less celebrated, like Jacob Youphes and Loeb Strauss, two Jewish immigrants from Germany who transformed the way at least half the world now dresses (hint: Levi Strauss). And Leo Fender, who couldn’t play a note of music, midwifing rock ’n’ roll through his solid-body electric guitar and amplifier. And the many women who weren’t legally recognized as inventors, but who created things to make their lives easier that we use every day—like Josephine Cochran, inventor of the dishwasher, or Marion O’Brien Donovan, who invented a waterproof diaper cover. Or a guy with the improbable name of Philo Farnsworth, who, with his invention of television, upended communication as significantly as Gutenberg did.   At a time when America struggles with different visions of what it wants to be, America the Ingenious shows the extraordinary power of what works: how immigration leads to innovation, what a strong government and strong public education mean to a climate of positive practical change, and why taking the long view instead of looking for short-term gain pays off many times over, not only for investors and inventors, but for the rest of us whose lives are made better by the new.   America and its nation of immigrants have excelled at taking ideas from anywhere and transforming them into the startling, often unexpectedly beautiful creations that have shaped our world. This is that story.

    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.

    John Holt was the first to make clear that, for small children, “learning is as natural as breathing.” In this delightful yet profound book, he looks at how we learn to talk, to read, to count, and to reason, and how we can nurture and encourage these natural abilities in our children.”