The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Berra, whose "Darwin: The Man" lectures are in high demand worldwide, tells the fascinating story of the person and the idea that changed everything. Berra discusses Darwin’s revolutionary scientific work, its impact on modern-day biological science, and the influence of Darwin’s evolutionary theory on Western thought. But Berra digs deeper to reveal Darwin the man by combining anecdotes with carefully selected illustrations and photographs.This small gem of a book includes 20 color plates and 60 black-and-white illustrations, along with an annotated list of Darwin’s publications and a chronology of his life.

    What with broken promises, complicated jargon and a lack of simple and clear information, is it any wonder that voter turnout is plummeting? It's not that you don't care about the way the country is run - it's that you don't think you can change it. Well, you can. And this book aims to show you how, by setting out basic politics and answering questions we've all asked, like: Why do politicians lie? What do UKIP stand for? And what's going to happen to the NHS? You have a decision to make in the countdown to the May 2015 General Election. You have something politicians want. Your vote. An ambassador for #SwingtheVote and the presenter of Free Speech, Rick Edwards has written a pithy and succinct book explaining the power of your vote. A refreshing counterpoint to Russell Brand's sentiments on voting in his latest book, Revolution, it will make you think about politics in a completely new way.

    With meticulous illustrations and detailed descriptions of plants and animals found in every corner of the continent, this newly updated and revised edition is the perfect companion in the field and a storehouse of information for the armchair naturalist or student.

    Objects in harmonic motion have the ability to transfer some of their energy over large distances. Light Nature: This chapter covers the nature of light, polarization, and color.

    Using video links, IP Factly's Amazing Animal series has been designed to encourage and bolster independent reading. The animals are accompanied by pictures and facts plus video links so children can see the animals and how they behave.

    This comprehensive guide covers everything you need to know to grow and maintain a thriving lawn using organic gardening methods. With expert advice on planting the best grass varieties, nourishing the soil, watering, fighting weeds, and sustainable maintenance, Paul Tukey helps you create a luscious and inviting lawn that is pesticide-free and safe for your children and pets.

    Birds play a prominent role in attracting visitors, too. The shimmering quetzals, gaudy macaws, and comical toucans only begin to hint at the impressive avian diversity to be found throughout this small country."--from the Introduction This is the one field guide the novice or experienced birder needs to identify birds in the field in the diverse habitats found in Costa Rica. It features descriptions and illustrations of more than 820 resident and neotropical migrant species found in Costa Rica, all in a compact, portable, user-friendly design. The detailed full-color illustrations show identifying features--including plumage differences among males, females, and juveniles--and views of birds in flight wherever pertinent. Additional features of this all-new guide include: o 166 original color plates depicting more than 820 species. o Concise text that describes key field marks for positive identification, as well as habitat, behavior, and vocalizations. o Range maps and texts arranged on opposing pages from illustrations for quick, easy reference. o The most up-to-date bird list for Costa Rica. o A visual guide to the anatomical features of birds with accompanying explanatory text. o Quick reference to vultures and raptors in flight.

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    Worms are the latest (as well as, of course, perhaps the oldest!) trend in earth-friendly gardening, and in this handy guide, the authors of DEAD SNAILS LEAVE NO TRAILS demystify the world of worm wrangling, with everything you need to know to build your own worm bin, make your garden worm-friendly, pamper your soil, and much much more.

    In his first two books, Dr. Dale Bredesen outlined the revolutionary treatments that are changing what had previously seemed like the inevitable outcome of cognitive decline and dementia. And in these moving narratives, you can hear directly from the first survivors of Alzheimer's themselves--their own amazing stories of hope told in their own words. These first person accounts honestly detail the fear, struggle, and ultimate victory of each patient's journey. They vividly describe what it is like to have Alzheimer's. They also drill down on how each of these patients made the program work for them--the challenges, the workarounds, the encouraging results that are so motivating. Dr. Bredesen includes commentary following each story to help point readers to the tips and tricks that might help them as well.Dr. Bredesen's patients have not just survived; they have thrived to rediscover fulfilling lives, rewarding relationships, and meaningful work. This book will give unprecedented hope to patients and their families.

    Once you own a flash, though, you'll have a lot of questions about how to get it to create the light you need—questions about camera and flash settings, questions about direction, quality, and quantity of light. And in addition to knowing how to use your flash, you need to know which modifiers and triggers you might need, and you need to learn use them quickly.That’s why this book was created: to quickly get you to the technique, the setting, or exactly the right thing you need to do right now to improve your work.Here’s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found, find the thing you need to do (it’s easy, each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to shooting fast. This isn’t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you’re never “stuck” wondering how to use your flash again. This will be your “go to” book that sits within reach any time you’re shooting with flash, and you are going to love having this type of help right at your fingertips.

    Darwin wondered why these birds were confined to remote islands at the tip of South America, sensing a larger story, but he set this mystery aside and never returned to it. Almost two hundred years later, Jonathan Meiburg takes up this chase. He takes us through South America, from the fog-bound coasts of Tierra del Fuego to the tropical forests of Guyana, in search of these birds: striated caracaras, which still exist, though they're very rare. He reveals the wild, fascinating story of their history, origins, and possible futures. And along the way, he draws us into the life and work of William Henry Hudson, the Victorian writer and naturalist who championed caracaras as an unsung wonder of the natural world, and to falconry parks in the English countryside, where captive caracaras perform incredible feats of memory and problem-solving. A Most Remarkable Creature is a hybrid of science writing, travelogue, and biography, as generous and accessible as it is sophisticated, and absolutely riveting.

    A more plausible explanation would have been that she died from a drug overdose. A review of the medical examiner's report revealed that the Fisher family refused to give permission for an autopsy and toxicology tests to be done. Constrained by these limitations, the coroner labeled the manner of death "undetermined".FORENSICS: The Science behind the Deaths of Famous People is an analysis and description of how coroners determine the cause and manner of death. An investigation of twenty-three deaths of famous people was conducted based on a review of publicly available autopsy and toxicology reports, as well as published scientific and lay articles. Drug use was implicated in 70 percent of the deaths. Four celebrity deaths were the result of suicide or homicide. Four others were from natural causes.