Diffusion of Innovations


Everett M. Rogers - 1982
    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves


Sharon Begley - 2007
    In late 2004, leading Western scientists joined the Dalai Lama at his home in Dharamsala, India, to address this very question–and in the process brought about a revolution in our understanding of the human mind. In this fascinating and far-reaching book, Wall Street Journal science writer Sharon Begley reports on how cutting-edge science and the ancient wisdom of Buddhism have come together to show how we all have the power to literally change our brains by changing our minds. These findings hold exciting implications for personal transformation.For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed and immutable–that we are stuck with what we were born with. As Begley shows, however, recent pioneering experiments in neuroplasticity, a new science that investigates whether and how the brain can undergo wholesale change, reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma, and compensate for disability. Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive, and behavioral problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD, and reverse age-related changes in the brain. They also suggest that it is possible to teach and learn compassion, a key step in the Dalai Lama’s quest for a more peaceful world. But as we learn from studies performed on Buddhist monks, an important component in changing the brain is to tap the power of mind and, in particular, focused attention. This is the classic Buddhist practice of mindfulness, a technique that has become popular in the West and that is immediately available to everyone. With her extraordinary gift for making science accessible, meaningful, and compelling, Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact. This tremendously hopeful book takes us to the leading edge of a revolution in what it means to be human.

A Brief History of the Paradox: Philosophy and the Labyrinths of the Mind


Roy Sorensen - 2003
     Now Roy Sorensen offers the first narrative history of paradoxes, a fascinating and eye-opening account that extends from the ancient Greeks, through the Middle Ages, the Enlightenment, and into the twentieth century. When Augustine asked what God was doing before He made the world, he wastold: Preparing hell for people who ask questions like that. A Brief History of the Paradox takes a close look at questions like that and the philosophers who have asked them, beginning with the folk riddles that inspired Anaximander to erect the first metaphysical system and ending with suchthinkers as Lewis Carroll, Ludwig Wittgenstein, and W.V. Quine. Organized chronologically, the book is divided into twenty-four chapters, each of which pairs a philosopher with a major paradox, allowing for extended consideration and putting a human face on the strategies that have been taken towardthese puzzles. Readers get to follow the minds of Zeno, Socrates, Aquinas, Ockham, Pascal, Kant, Hegel, and many other major philosophers deep inside the tangles of paradox, looking for, and sometimes finding, a way out. Filled with illuminating anecdotes and vividly written, A Brief History of the Paradox will appeal to anyone who finds trying to answer unanswerable questions a paradoxically pleasant endeavor.

Fatal Invention: How Science, Politics, and Big Business Re-create Race in the Twenty-First Century


Dorothy Roberts - 2011
    In this provocative analysis, leading legal scholar and social critic Dorothy Roberts argues that America is once again at the brink of a virulent outbreak of classifying population by race. By searching for differences at the molecular level, a new race-based science is obscuring racism in our society and legitimizing state brutality against communities of color at a time when America claims to be post-racial.Moving from an account of the evolution of race—proving that it has always been a mutable and socially defined political division supported by mainstream science—Roberts delves deep into the current debates, interrogating the newest science and biotechnology, interviewing its researchers, and exposing the political consequences obscured by the focus on genetic difference. Fatal Invention is a provocative call for us to affirm our common humanity.

Thinking in Systems: A Primer


Donella H. Meadows - 2008
    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

A User's Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain


John J. Ratey - 2001
    Ratey provides insight into the basic structure and chemistry of the brain, and demonstrates how its systems shape our perceptions, emotions, and behavior. By giving us a greater understanding of how the brain responds to the guidance of its user, he provides us with knowledge that can enable us to improve our lives.In A User’s Guide to the Brain, Ratey clearly and succinctly surveys what scientists now know about the brain and how we use it. He looks at the brain as a malleable organ capable of improvement and change, like any muscle, and examines the way specific motor functions might be applied to overcome neural disorders ranging from everyday shyness to autism. Drawing on examples from his practice and from everyday life, Ratey illustrates that the most important lesson we can learn about our brains is how to use them to their maximum potential.

Initiation Into Hermetics


Franz Bardon - 1962
    Part I - Theory: / establishes the foundation of physical existence as explained through the elements / the secret of the Tetragrammaton / the YOD-HE-VAU-HE / Karma, the Law of Cause and Effect / the significance of the physical, astral and spiritual planes / opening the door to initiation without the aid of a teacher.Part II - Practice: (divided into 10 progressive steps) / self thought control / introspection / conscious eating and breathing / controlling the elements / the practice of mental travel / transformation of character and temperament / astral body projection / loading of tallsmans, amulets and gems / elevation of the spirit to higher spheres including conscious communion with God.

The Call of Sedona: Journey of the Heart


Ilchi Lee - 2011
    They are also enticed by a hidden quality-the uplifting healing energy and sacred vibrations of Sedona's spiritual vortexes. Here Ilchi Lee shares his Sedona experiences in an intimate, heart-expanding exploration of natural and spiritual mysteries. Through the profound meditations the author was guided to create in Sedona, anyone anywhere can experience the deep peace, joy, and messages of hope, healing, and guidance that Sedona offers. This is a guidebook like no other.

Audio Culture: Readings in Modern Music


Christoph Cox - 2004
    Rather than offering a history of contemporary music, Audio Culture traces the genealogy of current musical practices and theoretical concerns, drawing lines of connection between recent musical production and earlier moments of sonic experimentation. It aims to foreground the various rewirings of musical composition and performance that have taken place in the past few decades and to provide a critical and theoretical language for this new audio culture. Via writings by philosophers, cultural theorists, and composers, Audio Culture explores the interconnections among such forms as minimalism, indeterminacy, musique concrète, free improvisation, experimental music, avant-rock, dub reggae, Ambient music, HipHop, and Techno. Instead of focusing on the putative "crossover" between "high art" and "popular culture," Audio Culture takes all of these musics as experimental practices on par with, and linked to, one another. While cultural studies has tended to look at music (primarily popular music) from a sociological perspective, the concern here is philosophical, musical, and historical. Audio Culture includes writing by some of the most important musical thinkers of the past half-century, among them John Cage, Brian Eno, Glenn Gould, Umberto Eco, Ornette Coleman, Jacques Attali, Simon Reynolds, Pauline Oliveros, Paul D. Miller, David Toop, John Zorn, Karlheinz Stockhausen, and many others. The book is divided into nine thematically-organized sections, each with its own introduction. Section headings include topics such as "Modes of Listening," "Minimalisms," and "DJ Culture." In addition, each essay has its own short introduction, helping the reader to place the essay within musical, historical, and conceptual contexts. The book concludes with a glossary, a timeline, and an extensive discography.

Learning How to Learn: Psychology and Spirituality in the Sufi Way


Idries Shah - 1978
    This is the ideal introduction to Sufi wisdom.

The Memory Illusion: Remembering, Forgetting, and the Science of False Memory


Julia Shaw - 2016
    We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate record of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why, or suddenly being unable to recall the name of someone we've met dozens of times. But what if our minds have the potential for more profound errors, that enable the manipulation or even outright fabrication of our memories?In The Memory Illusion, forensic psychologist and memory expert Dr Julia Shaw uses the latest research to show the astonishing variety of ways in which our brains can indeed be led astray. She shows why we can sometimes misappropriate other people's memories, subsequently believing them to be our own. She explains how police officers can imprison an innocent man for life on the basis of many denials and just one confession. She demonstrates the way radically false memories can be deliberately implanted, leading people to believe they had tea with Prince Charles, or committed crimes that never happened. And she reveals how, in spite of all this, we can improve our memory through simple awareness of its fallibility. Fascinating and unnerving in equal measure, The Memory Illusion offers a unique insight into the human brain, challenging you to question how much you can ever truly know about yourself.

The Intellectual Life: Its Spirit, Conditions, Methods


Antonin Sertillanges - 1921
    Sertillanges's teachings are as timeless as any truths which describe the genuine nature of things. . . . This book is highly recommended not only for intellectuals, but also for students and those discerning their vocation in life."--New Oxford Review"[This] is above all a practical book. It discusses with a wealth of illustration and insight such subjects as the organization of the intellectual worker's time, materials, and his life; the integration of knowledge and the relation of one's specialty to general knowledge; the choice and use of reading; the discipline of memory; the taking of notes, their classification and use; and the preparation and organization of the final production."--The Sign

Serpent in the Sky: The High Wisdom of Ancient Egypt


John Anthony West - 1979
    In this pioneering study West documents that: Hieroglyphs carry hermetic messages that convey the subtler realities of the Sacred Science of the Pharaohs. Egyptian science, medicine, mathematics, and astronomy were more sophisticated than most modern Egyptologists acknowledge. Egyptian knowledge of the universe was a legacy from a highly sophisticated civilization that flourished thousands of years ago. The great Sphinx represents geological proof that such a civilization existed. This revised edition includes a new introduction linking Egyptian spiritual science with the perennial wisdom tradition and an appendix updating West's work in redating the Sphinx. Illustrated with over 140 photographs and line drawings.

The Science Delusion: Freeing the Spirit of Enquiry


Rupert Sheldrake - 2012
    The fundamental questions are answered, leaving only the details to be filled in. In this book, Dr Rupert Sheldrake, one of the world's most innovative scientists, shows that science is being constricted by assumptions that have hardened into dogmas. The 'scientific worldview' has become a belief system. All reality is material or physical. The world is a machine, made up of dead matter. Nature is purposeless. Consciousness is nothing but the physical activity of the brain. Free will is an illusion. God exists only as an idea in human minds, imprisoned within our skulls. Sheldrake examines these dogmas scientifically, and shows persuasively that science would be better off without them: freer, more interesting, and more fun.In The God Delusion Richard Dawkins used science to bash God, but here Rupert Sheldrake shows that Dawkins' understanding of what science can do is old-fashioned and itself a delusion.

The Man Who Counted Infinity and Other Short Stories from Science, History and Philosophy


Sašo Dolenc - 2012
    The objective here is to explain science in a simple, attractive and fun form that is open to all.The first axiom of this approach was set out as follows: “We believe in the magic of science. We hope to show you that sci-ence is not a secret art, accessible only to a dedicated few. It involves learning about nature and society, and aspects of our existence which affect us all, and which we should all therefore have the chance to understand. We shall interpret science for those who might not speak its language fluently, but want to understand its meaning. We don’t teach, we just tell stories about the beginnings of science, the natural phenomena and the underlying principles through which they occur, and the lives of the people who discovered them.”The aim of the writings collected in this series is to present some key scientific events, ideas and personalities in the form of short stories that are easy and fun to read. Scientific and philo-sophical concepts are explained in a way that anyone may under-stand. Each story may be read separately, but at the same time they all band together to form a wide-ranging introduction to the history of science and areas of contemporary scientific research, as well as some of the recurring problems science has encountered in history and the philosophical dilemmas it raises today.Review“If I were the only survivor on a remote island and all I had with me were this book, a Swiss army knife and a bottle, I would throw the bottle into the sea with the note: ‘Don’t worry, I have everything I need.’”— Ciril Horjak, alias Dr. Horowitz, a comic artist“The writing is understandable, but never simplistic. Instructive, but never patronizing. Straightforward, but never trivial. In-depth, but never too intense.”— Ali Žerdin, editor at Delo, the main Slovenian newspaper“Does science think? Heidegger once answered this question with a decisive No. The writings on modern science skillfully penned by Sašo Dolenc, these small stories about big stories, quickly convince us that the contrary is true. Not only does science think in hundreds of unexpected ways, its intellectual challenges and insights are an inexhaustible source of inspiration and entertainment. The clarity of thought and the lucidity of its style make this book accessible to anyone … in the finest tradition of popularizing science, its achievements, dilemmas and predicaments.”— Mladen Dolar, philosopher and author of A Voice and Nothing More“Sašo Dolenc is undoubtedly one of our most successful authors in the field of popular science, possessing the ability to explain complex scientific achievements to a broader audience in a clear and captivating way while remaining precise and scientific. His collection of articles is of particular importance because it encompasses all areas of modern science in an unassuming, almost light-hearted manner.”— Boštjan Žekš, physicist and former president of the Slovenian Academy of Sciences and Arts