Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

    What we learned about ourselves and about each other. And the sorry tale of how I came to walk a mile in my underpants… In February 2016 I asked Alex, my youngest son, if he wanted to come for a walk with me. Why? Because I wanted a physical challenge before I was too old for a physical challenge – and I wanted some father/son time before Alex went to university and things were never quite the same again. But I wasn’t a walker: I was a writer: someone who spent his days slumped over a desk. The furthest I’d walked was four miles with the dog on a sunny day. So I had to get fit, I had to find out if I could walk 90 miles in 5 days – and I had to come face to face with the ghosts that had haunted me for ten years. “I absolutely love it. Such an easy read and very humorous.” ‘Father, Son and the Pennine Way’ takes you from the February afternoon when I asked Alex to come for a walk with me, to the day we sent off from Malham in North Yorkshire, to the moment we strode up the final hill into Dufton, just outside Carlisle. …But it’s not a book about walking. This is a book about a father/son relationship told through a walk. If you want a traditional guidebook, don’t buy the book. But if you want to be entertained, inspired, amused and taken on a wonderful journey through the Yorkshire Dales, then you’ll love this book. “A brilliant story. Really well put together and very funny.”

    Some are entertainingly bad. But the very worst are instructively bad. Left Behind: A Novel of the Earth's Last Days is even worse than that. Fred Clark has been learning from the relentless awfulness of this book for more than a decade and he invites you to join him on a journey through the horrors and hilarity of one of the worst books ever written.

    Show fans rejoice! After all these years, Bob and David are finally back together with a collection of hilarious, never-before-seen scripts, sketches, and ideas that may have just been too good for Hollywood. Bob Odenkirk and David Cross, creators of HBO's classic sketch comedy show Mr. Show, present to you this collection of never-before-seen scripts and ideas that Hollywood couldn't find the gumption to green-light. Simply put... Hollywood Said No! Since Mr. Show closed up shop, Bob and David have kept busy with many projects--acting in fun, successful, movies and TV shows, directing things, and complaining about stuff that didn't turn out well to anyone who would listen, and even alone, in silence, inside their own heads. Hollywood Said No! reveals the full-length, never-before-seen scripts for Bob and David Make a Movie (fleshed out with brand-new storyboards by acclaimed artist Mike Mitchell) and Hooray For America!: a satirical power-house indictment of all that you hold dear. This tome also includes a bonus section of orphaned sketch ideas from the Mr. Show days and beyond, suitable for performance by church groups that aren't all koo-koo about religion. What you are looking at online, and are about to buy, is chock-full of comic twists, turns, and maybe a few hard truths. We said "maybe," but what we mean was "probably not." Now, for the first time, take a peek at the scripts that didn't get the go-ahead and ponder a world we can only dream about...and beyond!

    Not for the Wilcox family. To triumph, they must rebuild their boat on a remote Pacific island. Damage sustained on the reef and a lack of resources haunt them the rest of the way around the world as they face daunting obstacles, including wild weather, pirates, gun boats, mines and thieves, plus pesky bureaucrats and cockroaches as stubborn as the family. Without a working engine and no way to communicate with the outside world, they struggle to reach home before their broken rig comes crashing down and they run out of food in a trial that tests them to their limits.

    30,000 first printing."

    In her trademark bossy, witty, and authoritative way, Miss Manners gives advice that will make the big day more pleasant for one and all, including the bride. 15 line drawings.

    Windows 10 (a free update to users of Windows 8 or Windows 7) fixes a number of the problems introduced by the revolution in Windows 8 and offers plenty of new features, such as the new Spartan web browser, Cortana voice-activated "personal assistant," new universal apps (that run on tablet, phone, and computer), and more. But to really get the most out of the new operating system, you're going to need a guide.Thankfully, Windows 10: The Missing Manual will be there to help. Like its predecessors, this book from the founder of Yahoo Tech, previous New York Times columnist, bestselling author, and Missing Manuals creator David Pogue illuminates its subject with technical insight, plenty of wit, and hardnosed objectivity for beginners, veteran standalone PC users, new tablet owners, and those who know their way around a network.

    And yet the questions about him remain the same: Who is he? Why does he act the way he does? What motivates him to fight evil across space and time?The Doctors Are In is a guide to television’s most beloved time traveller from the authors of Who Is The Doctor and Who’s 50. This is a guide to the Doctor himself — who he is in his myriad forms, how he came to be, how he has changed (within the program itself and behind the scenes) . . . and why he’s a hero to millions.

    Four unknown players would seize the day, rising to become champions in his wake. Mike Weir--considered a good golfer but not a great one--triumphed in The Masters, becoming the first Canadian to win a Major. Jim Furyk emerged victorious in the U.S. Open. In the British Open, Ben Curtis became the only player since Francis Ouimet in 1913 to prevail on his first time out, and Shaun Micheel came from nowhere to prevail at the PGA Championship. How does one moment of glory affect the unsung underdog for years to follow? Feinstein chronicles the champions' ups and downs, giving readers an insider's look into how victory (and defeat) can change players' lives.

    This book is a laugh-out-loud way to educate yourself, your children, and your friends about how money really works...and a way to smile while you're straightening out that mess you call your financial life.

    In the midst of a deep, self-destructive depression, addicted to heroin, cocaine, and prescription drugs, he lashed out at everyone around him—from his cohosts on The Howard Stern Show to celebrity guests and even his longtime friends. Then came his legendary meltdown on-air, with 6 million people listening, after which Lange pulled himself together enough to go to a buddy’s bachelor party in Amsterdam. He never made the party, but instead used the trip as an opportunity to hole up in his hotel room with a prostitute and do drugs.By turns dark and harrowing, hilarious and poignant, and always drop-dead honest, Crash and Burn is a blow-by-blow account of Lange’s years of addiction, a suicide attempt (which he relates in terrifying detail), hitting rock bottom, stints in rehab, and painful relapses. With the help and support of friends and family, Lange manages to recover and get his life and career back on track. And despite his slip-ups, backslides, and permanent losses, Artie Lange forges on.From drugs to sports to falling in love, Lange tells all in Crash and Burn, the story of his life that is as shocking as it is funny, ever tempered by his characteristic humor, self-awareness, and inimitable way with words.

    Most books on this subject describe educational and behavioural therapies, but autism is a medical disease, not a psychological disorder. This groundbreaking books shows that the disease can be treated by reducing the neurological inflammation that is part of the disease process, rather than simply masking the symptoms with drugs like Ritalin and Prozac. The authors have seen autistic behaviours improve dramatically or disappear completely with appropriate medical treatment. The book reviews the medical literature regarding the biological nature of the disease, including the potential connection between vaccines and autism. angry at the rise in this disease and the way it is treated. It is the only book on this subject written by an MD who is also the parent of an autistic child. In 2001, the second son of Jepson was diagnosed with autism. treatment options and found that the medical community knew very little about the cause, the treatment, or the prognosis of this disease. After a year of research, the couple established the non-profit Children's Biomedical Center of Utah. There autistic children could receive the most up-to-date care available. From 2002-2005, Dr Jepson treated hundreds of children on the autism spectrum and the clinic raised awareness throughout the intermountain West concerning issues related to autism and other childhood developmental disorders. join the team at Thoughtful House Center for Children, a multidisciplinary clinic dedicated to caring for children with autism and related conditions. The Thoughtful House is designed to integrate biomedical, gastrointestinal, and educational intervention into a coordinated effort, and to use this model to perform clinical research. It officially opened January 1st, 2006, and Dr Jepson is now its Medical Director.

    In Jimmy Buffett: A Good Life All the Way, acclaimed music critic Ryan White has crafted the first definitive account of Buffett’s rise from singing songs for beer to his emergence as a tropical icon and CEO behind the Margaritaville industrial complex, a vast network of merchandise, chain restaurants, resorts, and lifestyle products all inspired by his sunny but disillusioned hit “Margaritaville.” Filled with interviews from friends, musicians, Coral Reefer Band members past and present, and business partners who were there, this book is a top-down joyride with plenty of side trips and meanderings from Mobile and Pascagoula to New Orleans, Key West, down into the islands aboard the Euphoria and the Euphoria II, and into the studios and onto the stages where the foundation of Buffett’s reputation was laid. Buffett wasn’t always the pied piper of beaches, bars, and laid-back living. Born on the Gulf Coast, the son of a son of a sailing ship captain, Buffett scuffed around New Orleans in the late sixties, flunked out of Nashville (and a marriage) in 1971, and found refuge among the artists, dopers, shrimpers, and genuine characters who’d collected at the end of the road in Key West. And it was there, in those waning outlaw days at the last American exit, where Buffett, like Hemingway before him, found his voice and eventually brought to life the song that would launch Parrot Head nation. And just where is Margaritaville? It’s wherever it’s five o’clock; it’s wherever there’s a breeze and salt in the air; and it’s wherever Buffett sets his bare feet, smiles, and sings his songs.

    Mary Tyler Moore made her name as Dick Van Dyke’s wife on the eponymous show, a cute, unassuming housewife that audiences loved. But when her writer/producers James Brooks and Allan Burnes dreamed up an edgy show about a divorced woman with a career, network executives replied: Americans won’t watch television about New York City, divorcees, men with mustaches, or Jews. But Moore and her team were committed, and when the show finally aired, in spite of tepid reviews, fans loved it.Jennifer Armstrong introduces readers to the show’s creators; its principled producer, Grant Tinker; and the writers and actors who attracted millions of viewers. As the first situation comedy to employ numerous women as writers and producers, The Mary Tyler Moore Show became a guiding light for women in the 1970s. The show also became the centerpiece of one of greatest evenings of comedy in television history, and Jennifer Armstrong describes how the television industry evolved during these golden years.