She documents how the low-fat nutrition advice of the past sixty years has amounted to a vast uncontrolled experiment on the entire population, with disastrous consequences for our health.For decades, we have been told that the best possible diet involves cutting back on fat, especially saturated fat, and that if we are not getting healthier or thinner it must be because we are not trying hard enough. But what if the low-fat diet is itself the problem? What if the very foods we’ve been denying ourselves—the creamy cheeses, the sizzling steaks—are themselves the key to reversing the epidemics of obesity, diabetes, and heart disease?In this captivating, vibrant, and convincing narrative, based on a nine-year-long investigation, Teicholz shows how the misinformation about saturated fats took hold in the scientific community and the public imagination, and how recent findings have overturned these beliefs. She explains why the Mediterranean Diet is not the healthiest, and how we might be replacing trans fats with something even worse. This startling history demonstrates how nutrition science has gotten it so wrong: how overzealous researchers, through a combination of ego, bias, and premature institutional consensus, have allowed dangerous misrepresentations to become dietary dogma.With eye-opening scientific rigor, The Big Fat Surprise upends the conventional wisdom about all fats with the groundbreaking claim that more, not less, dietary fat—including saturated fat—is what leads to better health and wellness. Science shows that we have been needlessly avoiding meat, cheese, whole milk, and eggs for decades and that we can now, guilt-free, welcome these delicious foods back into our lives.

    And who better to help you to achieve your ultimate strength and power gains than 6-time world champion and multiple record holder, Andy Bolton—backed by the expertise of renowned strength authority, Pavel Tsatsouline? The first section of Deadlift Dynamite "How to Lift", provides a safe, progressive, technically-detailed plan on how to get started right in the iron game, avoid the typical mistakes and years of frustration, and see extraordinary results in even the first year of training. Intermediate lifters will appreciate the world of subtle tips and masterly insights—which will help them bust through plateaus and surge forward in their gains. And the savvy coach will recognize he now owns the ultimate blueprint for producing champions—in many athletic fields. Whether your goal is to excel in the sport of powerlifting or you just want to become stronger and more muscular— Deadlift Dynamite is for you. There are many approaches to muscle and strength building, some effective, more marginal, most nearly worthless. Powerlifting’s half century of existence has undeniably proven that this sport offers the most time-efficient methods for making you BIG and STRONG. As one of the strongest men on the planet, Andy Bolton’s contribution to Deadlift Dynamite is unassailable—yet couched in a simple, direct and totally accessible style. Pavel’s goal is to compress the period it would take you to master championship lifting technique, like Andy’s, from decades to years and even months—while avoiding the many health problems lifters who train incorrectly develop along the way. Discover also Pavel’s state of the art flexibility and mobility exercises specific to lifting—exercises which have received a strong thumbs up from the elite of the iron game. The secondary goal of these exercises is health and longevity. The primary goal is strength.

    Aspiring or veteran marathoners will benefit enormously from its proven guidance."This new edition focuses on first marathoners, women runners, and those new to the sport; and as always, Higdon shows how to build up mileage and gives advice on running long, speedwork for distance runners, defensive running strategies, and planning for peak performance.

    With elite cycling coach Chris Carmichael’s innovative, time-saving approach, busy cyclists will develop fitness, speed, and power in just 6 hours a week. Now powered by Strava, this updated third edition of The Time-Crunched Cyclist training program taps into the most popular cycling social network to help cyclists get fired up to crush their workouts, one segment at a time.Through his popular endurance coaching service, Carmichael noticed that many busy cyclists are unable to make performance gains using conventional training methods; they simply don’t have enough time to train. So CTS developed a new approach—the Time-Crunched Training Program—to help cyclists achieve competitive fitness and power without the impossible time demands of traditional training methods.The Time-Crunched Cyclist shows cyclists how to build fitness on a realistic schedule by tapping the power of high-intensity interval training (HIIT) workouts. Cyclists learn the science behind this alternative approach to training before performing the CTS field tests to get a baseline reading of their fitness. Nine comprehensive training plans include effective time-crunched workouts, nutrition guidelines, and strength training to develop the speed and endurance for a wide variety of cycling races and events. The new Time-Crunched Training Plans cover: · New and Experienced plans for criteriums, road races, and cyclocross· New, Experienced, and Competitive plans for century rides and Gran Fondos· Gravel racing and ultraendurance mountain biking plans· Intermediate and Advanced plans for commutersThis new, third edition integrates Strava, the popular ride tracking and analysis program. Powered by Strava, the Time-Crunched program becomes interactive, social, highly motivating—and focuses riders on the training data that matters most. It also adds the Time-Crunched Diet, a sports nutrition approach designed to help riders optimize their power-to-weight ratio with new guidelines on eating behaviors and delicious recipes from chefs Michael Chiarello and Matt Accarrino. A new chapter on hydration and managing heat stress will show athletes simple ways to avoid overheating that lead to better performance. The Time-Crunched Cyclist can help you capture your best performance—all in the time you have right now.

     The Fitness Mindset gives you everything you need to get the body you’ve always dreamed of, ramp your energy levels through the roof and develop the mindset to keep it forever. WHEN YOU READ THIS BOOK AND IMPLEMENT BRIAN’S PROVEN STRATEGIES, YOU WILL: • Know exactly what foods work best for you and how to eat to increase energy, lose fat and build lean muscle • Learn how to combine tension-style workouts and High Intensity Interval Training (HIIT) to build the body you’ve always wanted • Build better habits and find your ‘why’ so you never lose motivation again • Develop strategies to minimise stress, anxiety and the fear of rebounding so you can create a bulletproof body and mind • Finally get into the best physical and mental shape of your life. About the author: In less than five years, Brian Keane went from a full time primary school teacher in London to one of the top online fitness coaches in Ireland and the UK, transforming thousands of lives and physiques in the process. From playing top level inter-county football as a teenager to travelling the world as a professional fitness model in his twenties, Brian reveals what he has learned in his 16 years of training, nutrition and personal development. Learn more at www.briankeanefitness.com

    Use our method to attain maximum height in your kicks and to be able to kick at that height with no warm-up! Learn: * How to stretch safely and quickly to achieve and maintain your maximum flexibility * How to make your muscles grow stronger and longer so you stay flexible all the time * How to do splits even if you are over 40 or 50 * How to kick high and do splits with no warm-up * How to develop each of the three kinds of flexibilityÂ�dynamic, static active and static passiveÂ�to suit every athlete's needs * What exercises are "no-no's" if you want to stretch your muscles * All the factors limiting flexibility * Brilliantly simple tests of hip joint mobility and muscle length that dispel common misconceptions of what limits flexibility the most

    This unique, effective workout combines interval training, isometric exercises, and orthopedic stretches to rapidly and dramatically transform your body. No matter your level of fitness, the Physique 57 technique will keep you challenged, motivated, and entertained. Now combined with a healthy and delicious meal plan, this two-week program will help you get your best body fast. Discover: Step-by-step, groundbreaking workouts offering major calorie burn Innovative choreography, including muscle-defining arm exercises, intense seat-and-thigh sequences, and waist-chiseling ab moves A super-slimming two-week meal plan A variety of flavorful and healthy recipes for breakfast, lunch, dinner, snacks, and dessert Motivating tips to help you reach your goals! Drop pounds, lose up to 10 inches, and transform into the best version of yourself.

    But who has the best solution and how do we know if and how it will work for us?After over 15 years of training as an elite gymnast and over a decade of coaching, Coach Carl Paoli offers a fresh philosophy on training by connecting movement styles to fit your specific purpose, while also giving you a simple framework for mastering the basics of any human movement. Freestyle: Maximize Your Sport and Life Performance with Four Basic Movements is an interactive way to learn how the body is designed to move through space and how to interact with our constantly changing surroundings. Using this framework and four basic movements, Paoli will help you maximize your efforts in sport and life, regardless of specialty. Despite Carl's experience as an elite gymnast and a renowned CrossFit coach, this is not a book about gymnastics, CrossFit, or any specific fitness program. Rather, it is a unique take on how Carl studies and teaches human movement and how you can better understand how to move yourself. Carl is not going to teach you the specifics of a movement or sport; instead, he gives you a template that you can use to develop any specific movement. For example, instead of teaching you how to throw a baseball, this book teaches you a universal foundation that will help you further develop your pitching skills. Human movement is intuitive, but not always perfect. This book shows you how to: * Turn on and trust your intuition about movement * Use tools that help optimize imperfect movement * Tap into the universal movement patterns and progressions underlying all disciplines * Use Carl Paoli's movement framework to create roadmaps for your physical success * Learn what being strong really means Freestyle is a practical manual to develop human movement regardless of your discipline. It is equally applicable to veteran athletes, weekend warriors, fitness enthusiasts, people trying to pick up a new sport, and people who are simply curious about improving their health. By developing your awareness and learning to see across other disciplines, you can tailor any training regimen to meet your unique goals.

      As a Tibetan lama and leader of Shambhala (an international community of 165 meditation centers), Sakyong Mipham has found physical activity to be essential for spiritual well-being. He's been trained in horsemanship and martial arts but has a special love for running. Here he incorporates his spiritual practice with running, presenting basic meditation instruction and fundamental principles he has developed. Even though both activities can be complicated, the lessons here are simple and designed to show how the melding of internal practice with physical movement can be used by anyone - regardless of age, spiritual background, or ability - to benefit body and soul.

    Elite athletes have known this for decades and now science is learning why it s true. In his fascinating new book "How Bad Do You Want It?," coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential."How Bad Do You Want It?" reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in "How Bad Do You Want It?" Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham"

     The Program: THE MERIDIAN FLEXIBILITY SYSTEM® provides stretches for 16 unique muscle groups with physiological and psychological benefits.

    These people include:Hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis ?ho have turned to Phillips for clear–cut information to enhance their energy and performance.People once plagued by obesity, alcoholism, and life–threatening ailments who accepted a personal challenge from Bill Phillips and, with his help, have regained control of their bodies and their lives.When you begin to apply the information in this book, you will be proving to yourself that astounding changes are within your grasp too. And, you will discover Body –for–LIFE is much more than a book about physical fitness ?t's a gateway to a new and better life, a life of rewarding and fulfilling moments, perhaps more spectacular than you've ever dared to dream before.Within 12 weeks, you too are going to know ?ot believe, but know : that the transformation you've created with your body is merely an example of the power you have to transform everything else in your world. In language that is vivid and down–to–earth, Bill Phillips guides you, step by step, through the integrated Body –for–LIFE Program, which reveals:How to lose fat and increase your strength by exercising less, not more;How to tap into an endless source of energy by living with the Power MindsetTM;How to create more time for everything meaningful in your life;How to trade hours of aerobics for minutes of weight training ?ith dramatic results;How to make continual progress by using the High–Point TechniqueTM;How to feed your muscles while starving fat with the Nutrition–for–LIFE MethodTM;How thousands of ordinary people have now become extraordinary and how you can, too;How to gain control of your body and life, once and for all.The principles of the Body –for–LIFE Program are surprisingly simple but remarkably powerful. So allow yourself to experience the force of the information in this book, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.

    No Need for Speed explores both the why and the how of running for the rest of us. With information both practical (how to find the right running shoes for you, when to enter a race, what to eat before a run) and inspirational (focus on where you are instead of where you want to be, accepting the body you have, the beauty of being realistic about goals), Bingham extends a trusted hand and expert advice to beginners and veterans alike.

    Dixon details the four pillars of performance that form the foundation of his highly successful purplepatch fitness program, showing triathletes of all abilities how they can become well-built triathletes and perform better year after year. The Well-Built Triathlete does not focus narrowly on workouts and training, but instead gives equal weight to training and workouts, recovery and rest, workout and daily nutrition, and functional strength and mobility. Dixon considers the demands of career and family to prepare athletes to achieve their goals through a realistic, practical ecosystem of stress and recovery. The Well-Built Triathlete is Dixon’s guide to every aspect of triathlon performance. Chapters on swimming, cycling, and running explain the most effective ways to train for each. His pragmatic approach to stretching, recovery, and effective strength training shows athletes where they can recover valuable time. A purplepatch section shows how triathletes can achieve long streaks of high performance. Dixon’s whole-athlete approach to triathlon will help triathletes become greater than the sum of their workouts. By becoming better all-around athletes, well-built triathletes will train and race faster than ever.

    Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him—and he woke up. Plunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed—in a matter of mere months—from out of shape, mid-life couch potato to endurance machine. Finding Ultra recounts Rich’s remarkable journey to the starting line of the elite Ultraman competition, which pits the world’s fittest humans in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one: the EPIC5—five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week. In the years since Finding Ultra was published, Rich has become one of the world’s most recognized advocates of plant-based living. In this newly revised and updated edition, he shares the practices, tools, and techniques he uses for optimal performance, longevity, and wellness, including diet and nutrition protocols. Rich reflects on the steps he took to shift his mindset and leverage deep reservoirs of untapped potential to achieve success beyond his wildest imagination, urging each of us to embark on our own journey of self-discovery.